Discover tips to create the best web headers

Aesthetic web header

The web header, also known as header, is the top part of a web page, where the logo, navigation menu, search engine, contact information, social networks and other important elements are displayed. The header is the first contact that the user has with your website, so it must be attractive, functional and consistent with your brand image.

The web header has a big impact in the SEO, since it influences the user experience, the bounce rate, the dwell time and the conversion. Therefore, it is essential that you optimize the web header following web design best practices and search engine criteria. In this article we are going to give you some tips to create the best web headers, headers in web design, that will help you improve the look, usability and performance of your website.

Define the objective and audience of your website

A twitter profile header

Before designing the web header, It is essential that you define the objective and the audience of your website. The objective is what you want to achieve with your website, the message you want to convey, the action you want to provoke or the problem you want to solve. The public is the recipient of your website, the group of people you want to reach, inform, persuade or excite.

Define the objective and the audience of your website will help you choose the most appropriate elements for your web header, which meet the expectations and interests of your potential clients. For example, if your goal is to sell products online, the most important elements of your web header may be the logo, menu, search engine, cart, and buy button. If your audience is young, the web header can have a modern, dynamic and colorful design.

Choose a legible and coherent font

Header of a personal blog

Typography is one of the most important elements of web design, since it has a great impact on the perception, emotion and action of users. Typography can convey sensations, values, personality and brand identity. Therefore, it is essential that you choose a legible and coherent font for your web header, one that is easy to read and integrates with the rest of the design.

To choose a legible and consistent font for your web header, you can follow these tips:

- Use clear, simple and unadorned typography. that looks good on any size and device.
- Choose a font that fits the style and tone of your website, that reflects your personality and your brand image, and that generates connection and emotion with the user.
- Use a font that contrasts with the background, that it has an appropriate color and that highlights the most important elements, such as the logo or the menu.
- Use a font that complements another font, that has a good combination of weights, styles and spaces, and that creates a visual hierarchy.

Select quality, original and relevant images

A sports blog header

Images are another key element of web design, since they can capture attention, generate interest, transmit emotions, show the product or service, create identification or persuade the user. Therefore, it is essential that you select quality, original and relevant images for your web header, which reinforce your message, your value proposition and your brand image.

To select quality, original and relevant images for your web header, you can follow these tips:

- Use high resolution images, that look crisp and clear, and that adapt to the size and format of your web header.
- Post original images, that are your own or that you have purchased or downloaded from quality image banks, and that are not generic, boring or repetitive.
- Add relevant images, that have to do with the content, product or service you offer, and that add value, information or testimony to your web header.
- Use images that show people, that are real, natural and diverse, and that generate empathy, trust and closeness with your target audience.
- Use images that show results, that are before and after, that demonstrate the effectiveness, quality and satisfaction of your product or service.

Add conversion and trust elements

Informational page header

Conversion and trust elements They are those that encourage the user to carry out a desired action, such as buying, subscribing, contacting, etc., and that transmit security, credibility and authority. These elements can be buttons, forms, icons, stamps, testimonials, etc. These elements must be present in your web header, as they are key to improving the performance and positioning of your website.

To add conversion and trust elements to your web header, you can follow these tips:

- Use featured buttons, that have a color, size, shape and text that attract attention, that clearly indicate the action you want the user to perform, and that link to the corresponding page.
- Use simple forms, that have few fields, that request only the necessary information, that have an attractive design and that offer a reward or benefit to the user.
- Includes social media icons, that have a design in line with your brand image, that link to your social profiles, and that encourage the user to follow you and share your content.
- Make trust seals, that have a recognizable and professional design, that certify the quality, security and guarantee of your website, and that reduce distrust and user abandonment.

Create your ideal header

Psychedelic Website

By following these tips, you will be able to create a web header that captures the attention of users, that makes it easier for them to navigate your website, that transmits your message and your brand image, and that encourages them to take the action you want. A well-designed web header It is the key to achieving a good impression, a good experience and a good conversion.

We hope you liked these tips and that you put them into practice in your next web projects. Remember that the web header It is the first contact that the user has with your website, so it must be attractive, functional and consistent with your brand image. If you have any questions or suggestions, you can write to us again. Thanks for your attention. 😊


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