From the world's most expensive logo, to the more affordable logos for the companies they represent for their “zero” price, below we will show you some of the most popular logos around the world and their cost, along with a short story about them.
Google logo: 0 euros
It is a logo created by Sergey Brin, who was co-founder of Google in 1998, making use of the free and free image editing program Gimp.
In fact, this logo hasn't changed much since its creation, since in essence it remains very similar to the original, however, now it is a little simpler, where the final exclamation has been removed, which made it similar to the Yahoo search engine, in the same way excess shadows were removed and its font was changed to Catull, however, the colors, although now they are a little more careful, they are still the same and are applied in the same way.
Pepsi logo: 910.000 euros
The redesign of the Pepsi logo was carried out by Arnell Group, an advertising agency during 2009. However, the strategy to make the change of brand image it was widely criticized since it was considered as something excessive and practically without any effect.
Coca-Cola logo: 0 euros
Frank Mason Robinson who I designed the logo in 1885, was also the one who gave its name to the brand, when it was still sold as medicine to calm digestive problems, to later be one of the leading global companies in the soft drink industry.
The typeface used for the Coca-Cola logo is the sencerian script, and even today the essence of the logo is preserved.
Symantec logo: 1.166.862.100 euros
This logo is known for being in the first place of the ranking of the most expensive logos ever.
Symantec, who is dedicated to computer security, bought the authentication company Verisign during 2010, just when it introduced the new image that the company would have by using the redesign your logo, leaving aside the old logo that had been used for 10 years.
NIKE logo: 32 euros
The logo of Nike, which is also usually called by the name of "Swoosh”, It is one of the most well-known logos worldwide and therefore has a great global force. Said logo was designed by Carolyn Davidson In 1971, a graphic design student charged 32 euros for her design and several years later the company awarded her several shares of the company which have a value of around 600.000 euros.
The Nike logo was inspired by Nike's wings one of the goddesses of Greek mythology, until 1995 the logo was used together with the word Nike, which had the Futura Bold typeface.
BBC logo: 1.600.000 euros
The redesign of the BBC logo, a well-known public television, radio and internet service in the UK, was carried out in 1997 by the Lambie-Nairn Branding agency, in that redesign the colors were removed which had the old version, in addition, the cursive letter that had been used since the late 50's was replaced and instead, the font was used Gill Sans typeface.
Similarly, this new design allowed to solve the display issues, just at the moment when the chain was ready to make the leap towards the Internet and digital television, so printing money saved and at the same time it was a unifying element.
haha nike 32 euros is now an icon
waoo what prices of some logos, and one charging low so as not to harm the client and is harmed is one