How to budget for graphic design | Tips and Resources

How to budget for graphic design

There is nothing more complicated when you start in the world of design than making a budget. Everybody we have the same doubts: How much should I charge for this? And for that? Am I charging too much or too little? How do I write the budget? What do I have to take into account when doing it? What sections should it have? ...

In this post you will find some basic tips so that you start to lose your fear of making budgets and we also provide you with some means (online) that will help you with all these tasks: calculators to know how much to charge, budget models, programs to manage your invoices ... Take a look and keep reading!

Basic tips on how to budget

  • Hen/Stag hours: Set a price per hour that you work on a project. Don't know how to do it? We recommend that you continue reading the article and stop at the section on how much to charge.
  • Price design only: Make it clear to the client. If you want the business cards printed, you will have to count separately what they will charge you at the printer: you charge them for your design.
  • This consider your expenses: In a budget you should not only assess what it has cost you (hours of work) to do it. Keep in mind that you also have to pay for the light of the studio, the freelance fee, the license of the design programs, the software you use (computer) ...
  • La throw: The number of reproductions / copies of your work.
  • Payment in advance: A percentage is ALWAYS charged in advance of the final price.
  • Your work is yours: The intellectual property is and will always be the designer, who assigns the client the exploitation rights in the agreed area and for an agreed time. That is, you have the right to publish the works in your portfolio.

Resources to help you write a budget

Example of a basic graphic design contract, released by the ADCV
Sample custom design quote, released by the ADCV

Know how much to charge:

Programs to manage budgets, invoices, etc.

  • Direct Invoice- 30-day trial plan, which allows a maximum of 5 documents and 10 expenses. The prices of the different plans are € 9 / month, € 99 / month or € 19 / month. Edited: no more document limit.
  • Debitor: Free billing program.
  • soil (In English)

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  1.   Mia lopez said

    Congratulations on the post! It is most useful and structured to perfection. Now I am starting in the wonderful world of freelance graphic design (fed up with bosses and offices), it suits me like a glove :)

    1.    Lua louro said

      You do not know how happy I am to know that it has been very useful and that you liked it. I will try to publish more interesting posts about the day-to-day freelance: for example, task managers can be of great help. Greetings Mia!

      1.    Mia lopez said

        I am a faithful follower of Creativosonline, from the RSS :) I don't miss one.
        Thanks to you!

  2.   Lua louro said

    Thanks for warning Pol, I've already edited it. Greetings.

  3.   Miguel said

    I am super happy with Invoice Direct, it is easy to use and very professional in every way, very complete, we have seen several and for me it is the best.

  4.   Ziclope Software said

    You may also be interested in ZFactura. An easy billing and management program for freelancers and companies.


  5.   Astrid rangel said

    Hi there!! It has also been great for me! Well, I was looking for a free administration and accounting program to help me! I'm going to try Debbitoor, which is also free and looks excellent! I loved the Freelance calculator and the examples! thanks for sharing these tools