Meaning of the color pink and how to use it in projects

Meaning of the color pink

As creative, One of the most important aspects that you should take into account in all your creations are the colors. And more specifically the meaning of these. Because a green is not the same as a yellow; or a red, or black. Each one has its meaning. And speaking of which, do you know the meaning of the color pink?

If you don't fully understand this and you want to know what interpretation is given to pink, we are going to talk about it below so that, when you have to apply it to a project, you can play with its meaning. Shall we start?

Pink, a now feminine color

tone associated with femininity

Perhaps you have heard it more than once. Or maybe you have no idea. But Pink, now said to be a "girly" color, wasn't actually always the case. In fact, it was a masculine color.

In the past, and we are talking about a few years ago (but not as many as you might think a priori), specifically about 100 years ago, children dressed in pink. It was the color for them while blue was the one that girls wore.

We don't know when that changed, but we do know that before the colors were inverted and pink for boys and blue for girls. But it can be said that it was in the 30s when it happened, the 50s being the time when the difference in colors by gender was practically "established".

But leaving this aside, there is no doubt that, right now, pink is a color that evokes feelings of happiness, sensitivity, love, and femininity… Being a mix between red, which is a strong and intense color, and white, pink becomes a tone that harbors aspects of both colors.

For this reason, it is said that it is more suitable for romanticism (because it does not go as far to the sexual part as red), innocence (because of white), delicacy, as well as calm, hope and affection.

What is the meaning of the color pink in psychology

color of tender people

Have you ever stopped to think that, depending on one area or another, color can vary its meaning? Well yes, there are times when colors are perceived in one way in psychology and, on the other hand, in other sectors, such as marketing, advertising, etc., it can change.

Therefore, we are going to study it from these two approaches. For a start, in psychology it is said that a person who usually wears pink is someone who does not like commitments. It is considered a color that can be loved or hated in equal parts.

Those who do not dislike pink are characterized by having a very calm personality, being intuitive and polite. They have a fairly strong sensitivity and are solitary., but they tend to be very aware of others and take care of them if necessary.

In addition, they are capable of living romances worthy of a movie, giving themselves 100% and seeking to understand the other person to the point that they stop caring about themselves. That is why it is said of those people that they are tender, that they exude love.

Now, as we have said, pink can also be a color that is hated, and often it is because it is seen as a "weak" color. These people see pink as a "gap" that they are afraid of opening up and that they avoid so as not to show their weaknesses, or that tender side they have. For this reason, they prefer "reason" to "heart."

The meaning of the color pink in marketing

As many of the projects that will come to you as a creative will be related to marketing, you should know what the meaning of the color pink is for this sector. And it is that, although it continues to maintain that feminine, innocent feeling, of pure, romantic love, etc.. the truth is that it goes further.

When using pastels or light tones, the focus and what you are trying to get across is that the brand (or the project itself) is trustworthy and something that has it all figured out, and is going easy.

Instead, if the strongest shades of pink are used the interpretation changes completely, since it happens to be seen as a fresh, elegant, solid, strong project...

In fact, you have many brands that use that color: Barbie, Victoria's Secret…

How to use the color pink

Now that you know the meaning of the color pink, how do you work with it? Do you use it with a single shade? Do you mix it with other shades or colors?

Depending on the project you have in hand, you can play a bit with different colors or shades. What we do not recommend in any way is that the design you make is unicolor, that is, all pink. Although we are going to talk to you a little more below, it is best to try to combine the color using the color wheel (the chromatic circle) and thus taking out those that are complementary, such as green, or red and purple as analogous colors. . Of course, white is also an option, as well as black, which will combine perfectly with all colors.

What happens if you wear too much pink

what happens if you wear a lot of pink

Imagine that you have been commissioned a poster, a website, or some project in which, due to the characteristics that you have been told and what you have researched, pink is the best color. But you make everything pink.

When there is too much presence of that color in the project, the way to understand it is not as positive as you think. It's actually quite negative. And it is that, by putting too much of this color, the meaning of pink makes it become false.

False illusions, not thinking with reason, having fantasies... are some of the interpretations that can be given and that will have a negative impact on the final result.

To make it easier for you to understand. Imagine the cover of a book where only pink is the predominant color. The normal thing is that it is thought that it is romantic; but it will also make us feel that it is not a realistic story but an idyllic one, of those that only occur in books and it is not real or cannot happen in real life.

Is the meaning of the color pink clearer to you now?


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