team logos

shield logo

Source: Sports Inc

Sport is one of the sectors that has also been conditioned by graphic design. Many designers and designers have had to opt for designs or redesigns that will fit the colors and values ​​of each club. When we design a certain logo, we are designing what will be the imprint of that certain company or, in this case, a sports club or team.

In this post we are going to show you some of the best examples of logos, many of them belong to soccer or basketball teams, whatever the type of sport in question, they have left a mark throughout history. What's more, we will also give you some tips to design your first logo and what guidelines or elements you must take into account for its development.

Get ready for this most sporting experience.

Characteristics of a sports logo


Source: Wikipedia

In order for you to know how to design a sports logo, it is necessary that we show you a series of characteristics that will serve as an initial basis to start. That is why you need to pay close attention and take this little thread as a reference for your design.


When we talk about identity, we talk about these four questions: what is it, how is it, what is it for and who is it for. There are four questions that are the basis for understanding why we design a logo. If we design one for a certain sports team, we must think about how we want the fans to see us, a serious and professional club or a lively club with a certain colloquial character.

Perhaps in the process of creating a brand, the colors that are going to be used are not taken into account first-hand, since a company can change colors at any time and redesign, but in a shield or logo the colors are always they maintain, and it is one of the main elements to take into account.


Values ​​are one of the main elements that you must take into account, it is the answer to the question of how you want your fans to see your team and recognize it. When we talk about values, we talk about a series of abstract aspects that interfere and that communicate us about the club or team. For example, if we look at the logo of the Paris soccer team (PSG), It has values ​​where many concepts such as elegance, seriousness and economic power are pronounced.

slogan or message

This may seem more like an advertising campaign, but for a shield or logo design there needs to be a small logo, either inside it or as a secondary element in any insert. The slogan is the emblem of the club and what your fans will recognize the team as what it is.

The slogan must be short, succinct enough to tell what you want to tell and do it in three or four words at most. It is one of the most difficult parts, since it is the most memorable.

Examples of logos

In this section of the post, we are going to show you some examples of different teams, some of them have had to go through a series of redesigns so that the logo fits a certain timing. That is, renew certain aspects or details of the coat of arms and turn them into current and contemporary elements.



Source: Goal

Liverpool is a football team belonging to the English football league, the Premier League. It is a team with more than 30 years of history, since it has been crowned champion of the European Champions League tournament six times.

The logo is mainly characterized by its red color, a color that has not only given personality to the shield but also an emblem for the team when you name yourself the Reds. The logo shows a bird known as the Liver Bird, a star element that hides a socio-political meaning. It is also accompanied by a small slogan You will never walk alone (you will never walk alone), a slogan that comes from the same fans of this team and who welcome their team.

There have been up to five redesigns that this shield has undergone to find the current one, and it is not to be expected since they make it one of the most important teams in the history of football, especially in England.

Manchester City

Manchester City

Source: sports

Manchester City is another of the clubs belonging to the Premier League and one of the most important in Europe. It is the rival of the famous Manchester United and despite sharing almost the same city, they also stand out for their designs.

This club has had to renew its shield up to eight times, in 2016 it was the last time it was renewed. Unlike Liverpool, Manchester City maintains its blue colors in style. The current logo is characterized by containing a shield typical of the 90s but with a much more current style. It contains significant elements for the club such as the golden clipper and the famous red rose.

For the naming of the team and the emblem, they have used a sans-serif typeface that offers a contemporary, clean and safe look and that also gives the shield all the personality. In short, its new circular shape has become one of the most acclaimed shields in all European leagues, both in England and in other countries.

LA Lakers

LA Lakers

Source: Wallpaper Safari

The Lakers is a basketball team belonging to the famous American Basketball League (NBA). It is a team from Los Angeles and to date, it has become one of the best basketball teams in the world. He is not only known for being champion up to 16 consecutive times, but also for the design of his logo.

The color that is doubtless pronounced with the naked eye, is the famous purple color. In addition, they have also applied an emblem that unites the entire basketball community lakers. The logo contains significant elements such as the basketball in the foreground along with a golden color. 

Tools to design your logo

Adobe Illustrator

If we had to choose among many other tools, this is undoubtedly the star tool and the one that is placed in the top 10. Illustrator is an application belonging to Adobe that, by being able to work with vectors, allows the possibility of creating logos.

Account with a toolbar that will help you in creating your design and you also have different color profiles so you can customize it to your liking. It is without a doubt everything you need to start.


If you still don't know where to start and you need a program to help you and give you a boost, Canva is your ideal tool. This program has the possibility of having customizable templates where you can start designing to your liking.

The bad thing about canva is that they are templates that everyone can use and your design may be repeated in previous brands that have already been designed, so the footprint is lost. But without a doubt, it is a good option if what you want is a free tool that will help you in your beginnings.

Adobe Spark

Adobe Spark is another of the tools that are part of Adobe. Perhaps at first glance it may seem impossible to design a logo here, especially if you are already a designer and only work with programs like Illustrator. But with Spark, it is possible to quickly create graphs and you also have the wide possibility that they can be shared on social networks.

It is very easy to use and also has images, fonts and colors to start making your first designs. It is without a doubt a tool that, like Canva, will also help you in your first steps.

Brand Crowd

Brand Crowd is a tool that functions as an online editor. Not only is it very easy to use, but it also has a wide range of free logos that are already designed and have a previous base and others that require a cost but are much more professional.

It is an editor that, depending on what you prefer, It has a monthly cost per month but you will have access to being able to download your logo in any format, and you will also be able to work with vectors, as if you were working with Illustrator.

It is without a doubt one of the best editors.


Designing a sports logo requires a preliminary research phase and brainstorming to give it the shape that only you want to give it. That is why each sports logo or shield has a certain shape and characteristics.

We hope that you can be inspired by some of the examples that we have shown you and that the tools that we have shared for you will facilitate the way you work. Just color your team and make it as memorable as possible.

Leave a Comment

Your email address will not be published. Required fields are marked with *



  1. Responsible for the data: Miguel Ángel Gatón
  2. Purpose of the data: Control SPAM, comment management.
  3. Legitimation: Your consent
  4. Communication of the data: The data will not be communicated to third parties except by legal obligation.
  5. Data storage: Database hosted by Occentus Networks (EU)
  6. Rights: At any time you can limit, recover and delete your information.