Imbali ebonakalayo yehlabathi inemibala yempembelelo yobugcisa besixhenxe, ukufota, bonke ubugcisa beplastiki kwaye kunjalo ntengiso. Kwaye yile ndlela inye yokuba ifilimu yasentsomini ibotshelelwe kuhlobo lwangoku, amaqhekeza amahle kunye nemikhankaso yokubhengeza ikwabonakala ngathi iyabanda ngexesha, ihlala ikho ngoku. Emva kwayo yonke loo nto, bobunye ubugcisa (nangona kunjalo kwindawo yokuthengisa ethe kratya).
Umzekelo olungileyo kukhetho olwenziwe kwiphepha le-Business Insider kunye neentengiso eziphawulwe ngaphambi nasemva kwaye ziphantse zangcangcazela kwihlabathi. Ngapha koko, ezi ziqwenga zisaphila nanamhlanje, kuba ziyaqhubeka nokusetyenziswa kwaye zikhunjulwe ngeendlela ezahlukeneyo. Ukuba unomdla kwisifundo, ndincoma ukuba ujonge Izilogeni ezingama-25 eziphawule ngaphambi nasemva.
Ijusi yeOrange ye-Sunkist. Ngo-1907.
Kwasekuqaleni kwenkulungwane yama-1907 kwabakho intsalela eyoyikisayo yeeorenji kwicandelo lezolimo. ICalifornia ibisengxakini njengoko bevuna iziqhamo ezininzi kakhulu kunokuba bezinokuthengiswa. Isisombululo? Kwavela ngo-XNUMX phantsi kwesicwangciso esingazange senziwe ngaphambili: Ukunika ukuthandwa kunye namandla kwisiqhamo esichaphazelekayo ngonyango olutsha kunye nenkcazo. Sithetha ngejusi yeorenji. Le poster yeyeli phulo liphuhliswe yi-Lord & Thomas agency.
Ndiyakufuna. Ngo-1916.
Umalume wasentsomini uSam ufumene ukuthandwa okhethekileyo ngeMfazwe yeHlabathi yokuQala, nangona ukuzalwa kwayo njengombono kunemvelaphi yayo kwiMfazwe yowe-1812. Ngumntu wase-United States oyilelwe ngokufanelekileyo ukukhuthaza omncinci ukuba angene emseleni aphulukane nobomi bakho. Yayinempembelelo enkulu, ukuya kuthi ga ukuba iikopi ezingaphezulu kwezigidi ezine zashicilelwa phakathi kowe-1917 nowe-1918 yenguqulelo edumileyo, yile sinayo apha.
Singayenza! Ngo-1942.
Sinereferensi eyilelwe ngokugqibeleleyo eyindoda yokunxibelelana nabantu abancinci kwaye ubaqinisekise ukuba bathathe inxaxheba emfazweni. Ewe emva kovavanyo lokuthengisa kunye nokufumana iziphumo eziyimpumelelo phakathi kwabemi kunye nokuzibophelela kwabo kwiMfazwe yeHlabathi yokuQala, bekukho isiseko esilungileyo sokusebenza kwelinye icala lengqekembe. KwiMfazwe yesibini (II) yeHlabathi, uphawu lomfazi owomeleleyo ongena kwihlabathi lomsebenzi kwaye uphawula umhlaba wakhe. La magama ayanyaniswa neMfazwe eNkulu ukukhuthaza abasebenzi ababhinqileyo kwimizi-mveliso yase-Westinghouse Electric ababeza kwenza iminqwazi yokunxiba emkhosini. Kumashumi amathathu eminyaka kamva le icon yaphinda yavela njengophawu lobufazi kunye nokuvuka kwabafazi. Okwangoku isasetyenziselwa umthwalo wayo obalulekileyo ngokwahluka kwamagcisa kunye neenkampani. Umzekelo, uBeyoncé.
Iidayimani zihlala ngonaphakade. Ngo-1947.
Into yokuba namhlanje sisebenzisa amakhonkco edayimane njengophawu oluphambili lwesiko lomtshato nayo inemvelaphi yayo kwintengiso. SikwiDepression enkulu nenkampani yakwaDe Beers eyakhupha yaza yasika iidayimani ezathi, zathi zakujamelana nobunzima obunje, zikwimeko enzima kwinqanaba lezoshishino. Emva koko baqesha iarhente ye-NW Ayer ephuhlise iqhinga eliphambili: Umanyano wedayimane ngokuzalwa okuphezulu kunye nothando. Ukusukela ngoko baya kuthengisa iidayimani kwiintsapho ezizityebi.
Zinike ikhefu lekofu! Ngo-1952.
Ukuba sithetha ngala maphulo entengiso atshintshe imikhwa yabemi behlabathi liphela. Asinakho ukungayihoyi le yenziwa yiPanAmerican Coffee Bureau. Bahlalutya ubomi bomsebenzi ophakathi ngokubazisa ngemveliso eyanelisa enye yezona mfuno zibalulekileyo: Phumla kwaye uphumle embindini wosuku lokusebenza. "Zinike ikhefu lekofu" yaba yintsomi kubasebenzi bemini kwihlabathi liphela kwaye yenza ikofu isithethe esifanelekileyo nakweyiphi na inkampani.
Indoda kaMarlboro. 1954.
Nangona iMarlboro ekuqaleni yayilulwimi olwalenzelwe abafazi, xa umonakalo owabangelwa licuba empilweni wawubonakala ngeminyaka yoo-50, inani labasebenzisi lehla kakhulu. Kwakufuneka benze into. UPhillips Morris & Co kuye kwafuneka baphuhlise isicwangciso sokufumana abathengi abaninzi: Bathengise nabo emadodeni. Indoda kaMarlboro yayiyimpendulo kule ngxaki kwaye yakhiwa yi-arhente ka-Leo Burnett yeHlabathi liphela. Abenzi bayo bathi ukutshaya imidiza ecociweyo, neyayilwa ngeli xesha ukunciphisa ukonzakala kwesiyobisi, yayiyinto yomntu. Ukuziphatha? Ukurhweba ngokuthengisa impilo yezigidi zabantu? Lo ngomnye umcimbi, kodwa bayifezekisile injongo yabo.
Cinga encinci. Ngo-1959.
Ukuya kuma-XNUMXs ukuthengwa kobuninzi babantu kwenzeka kwaye iarhente kaDoyle Dane Bernbach yaguqula indlela yokuthetha noluntu. Ngelixa amanye amaphulo egxile ekukhuthazeni iimveliso zodidi kunye nezithuthi, iVolkswagen igqibe kwelokuba ikhuthaze uhlobo lwayo oluncinci kunye nolusebenzayo kuba ibisazi ukuba izakufikelela kubaphulaphuli abaphezulu ngexesha lomthengi onjalo.
Intengiso ka-Apple ye-Super Bowl ka-1984.
I-Apple ayinakubakho kolu khetho, njengoko inkampani ityhila ikhompyuter yayo kwi-Super Bowl ka-1984 kwaye yathi loo nyaka iya kuba kukuzalwa kwetekhnoloji kwaye iya kuguqula ilizwe ngonaphakade.
Vele uyenze. Ngo-1988.
Isibhengezo sokuqala apho iNike ibonise isiqubulo esithi "Yenze nje" ibonise iimbaleki uWalt Stack ebaleka enqumla iGolden Gate Bridge phakathi kuqeqesho lwakhe lwemihla ngemihla. Yayilula, ikhawuleza kwaye ikhuthaza: Abantu kuye kwafuneka bazibekele iinjongo ezintsha kwaye basebenze ukuze bazifezekise. Iye yanetha kakhulu ukusukela ngoko, ngokukodwa iminyaka engama-25 kwaye isaqhubeka nokuqaqamba ngokusebenza kwayo.
I-Red Bull Stratos. 2012.
Lelinye lawona maphulo mabi enziwa. Nge-Okthobha ka-2012. UFeliks Baumgartner usungule ngaphezulu kweekhilomitha ezingama-38 kwiplanethi yoMhlaba ukukhuthaza uphawu lweRed Bull. Isicwangciso esingenakubethwa. Isiganeko esimangalisayo, isiganeko esothusayo esasiyiRed Bull ngaxeshanye.