Ukuze ilogo isebenze kwaye isebenze kufuneka ibe noluhlu lweempawu. Injongo ihlala ifana: Yenza i-brand yethu ibonakale ngokulula emehlweni omthengi kwaye iququzelele inkqubo yokufunda. Kungenxa yoko le nto kubalulekile ukuba ngaphambi kokuphakamisa ilogo ecacileyo senze uthotho lweemvavanyo okanye imibuzo ukuze sifumanise ukuba uyilo lwethu ludlula kwiscreen kwaye ngokuqinisekileyo lolona lufanelekileyo kwaye lulungelelaniswe ngokwenyani noluvo lwethu lweshishini. Ekugqibeleni, malunga nokuba nenkcazo echanekileyo yelogo kunye nelona nani likhulu, kuba ngale ndlela siya kuyazi indlela yokuxhaphaza amandla alo. Kungokwazi ulwazi lwethu ngendlela enzulu kuphela apho siya kuba nakho ukuphuhlisa i-logo yethu egqibeleleyo.
Sele uyazi ukuba amatyeli aliqela senze ukhetho kunye neempawu ekufuneka zenziwe ilogo elungileyo (umzekelo inqaku elijolise kwimibuzo ekufuneka ubuze kuyilo lwakho), kodwa ndiye ndabona ividiyo kumnatha umdla kakhulu. IBorja Acosta yingcali yoyilo esixelela ngendlela elula kakhulu imiba ethile okanye izinto ekufuneka zenziwe kuyo nayiphi na ilogo.
Ezi ngcebiso asinika zona:
- Ngaba isebenza ngokuthe nkqo?
- Ngaba iyasebenza ngaphandle kokuntywiliselwa ebhokisini?
- Ungayi zoba ngokukhawuleza?
- Awunayo imithombo engaphezu kwemibini?
- Ngaba i-abstract iba yinto yokoqobo?
- Uphawu sisidibanisi sayo yonke into, ilogo ayisiyiyo.
- I-logo sisiphakamiso, umbono, icebo.
- I-logo izama ukubonelela ngokubaluleka, ukucaca kunye nokuqonda uphawu.
- Sukuba nexhala kakhulu malunga nokuba luhlaza okwesibhakabhaka okanye oluhlaza, ungakhathazeki malunga nokuba ulwakhiwo luchwephesha kakhulu okanye luhamba kakuhle.
- Chaza uphawu kwaye ulusebenzise.
- Jongana nayo, ayinguye wonke umntu oya konwaba ziziphumo.