I-logo yinxalenye ebalulekileyo yesazisi esibonakalayo sophawu. Vumela eyakho abachaphazelekayo zichonge kwaye uxelele umyalezo. Njengazo zonke izigqibo zoyilo ku- Ukufaka uphawu, ilogo sisixhobo sonxibelelwano, thumela amaxabiso akho njengenkampani kwaye wenze umoya wegama waziwe.
Xa sithetha ngeempawu zempahla, oku kwahlukile. I-logo idlala indima ebalulekileyo kangangokuba, kwiimveliso ezidumileyo, inokuhlaziya iimpahla ezisisiseko kwaye isebenza njengesitampu soyilo oluthile. Chanel, umzekelo, uhlala esenza. Ukuba ufuna inkuthazo yokwenza ilogo yohlobo lwempahla yakho, ungaphuthelwa luluhlu lweelogos zezona mpahla zibalaseleyo ukuba ndizokwabelana ngale post ukuze uphefumlelwe. Kananjalo, ekugqibeleni, uyakufumana Isikhokelo esisebenzisekayo kunye neengcebiso ezithile ukuze uyile ilogo yakho.
Ezona logo zilungileyo zempahla
I-3 yelogo efanelekileyo yezemidlalo
adidas
Kukho iinguqulelo ezininzi zelogo yeAdidas kwaye zonke zinoyilo oluncinci, ngokokubona kwam, luphumelele kakhulu. Imigca emithathu ekhoyo kwi-imagotype isebenza njengeyona nto ichazayo uphawu Kwaye kuye kwaba yinto yeempahla zakhe. Ifonti esetyenzisiweyo yeyala maxesha, indikhumbuza ngekamva, ingqindilili kwaye irhangqiwe.
Inguqulelo yam endiyithandayo yelogo yile enemigca egudileyo, leyo Utyekelo ludlulisa imvakalelo yokuhamba elingana ngokugqibeleleyo nomoya wegama lezemidlalo.
Nike
I-logo yeNike, ndithetha ukuba uyilo olusondeleyo kule yangoku, lwenziwa ngo-1971 nguCarolyn Davidson. Ilogo sele ibandakanyiwe "Swoosh", umfanekiso wobunjani bohlobo lwentengiso oluye lwaba lolona lubonakalayo emhlabeni. Njengakwimigca etyhidiweyo eAdidas, lUbume be-swoosh buhambisa lo mqondo wokuhamba iyimfuneko kwiimveliso zemidlalo.
Kwi-logo yangoku ye-brand "swoosh" ayilungiswanga, kuphela ligama elithi "Nike" elongezwe kwifonti evela kusapho lweFutura.
Ibhalansi entsha
I-logo yeBhalansi eNtsha ngu umzekelo olungileyo woyilo olungaphelelwa lixesha. Ukusukela ukuba yadalwa ngo-1972, utshintsho olwenziwe kuyilo luye lwancinci kwaye lusekhona ubuhle bobugcisa buhambele kakhulu namhlanje kwaye isebenza kakuhle. Ukuba neminyaka emininzi kangaka kwimbali, ilogo yeBhalansi eNtsha iye yamela uphawu lophawu. Xa usenza isigqibo sokuba ufuna ukuvuselela ilogo yenkampani yakho, kulungile ukuvavanya ukuba uza kuzuza ntoni ngokwenza oko kunye nento oza kuphulukana nayo. Kwimeko yeBhalansi eNtsha, Ukugcina uyilo olunye ixesha elide kusebenze kulo, Ukunika uphawu uphawu oluqinileyo olubonakalayo.
Malunga noyilo, ilogo yenziwe ngoonobumba bokuqala beBhalansi eNtsha. Uhlobo lohlobo olusetyenzisiweyo, olufana neAvant Garde Gothic kwisitayile esinesibindi, lwaphulwe kunye eminye imigca edala isiphumo, ilungele uphawu oluye lwazibeka njengomthengisi wezihlangu zemidlalo. Kwiiteki, zisebenzisa kuphela "N" njengesalathiso kuhlobo lophawu, ke banayo ileta njengo uphawu olongezelelekileyo lwesazisi.
I-3 yelog brand efanelekileyo
Gucci
Kwihlabathi leemveliso zodidi, iGucci iye yaba liziko. Inguqulelo yokuqala yelogo yayiyilwe ngo-1921 ngu-Aldo Gucci ukuhlonipha utata wakhe, uGuccio Gucci. Kunye uyilo oluncinci kakhulu, Oonobumba bamagama ootata bavela ngokuchaseneyo kwaye bayadibana, bayamisela Umzobo owenziwe yifemu yase-Italiya phantse kuzo zonke iintlobo zemveliso kunye namalaphu. Namhlanje, ukusetyenziswa koonobumba bokuqala kugcinwa, nangona kunjalo ubume butshintshile kancinaneokanye, ukubeka zombini "G", kusadibanisene, kodwa ngengqondo efanayo.
Xa usenza i-logo, kunokuba yingozi ukuyisebenzisa ngemibala eyahlukeneyo ngaxeshanye. Nangona kunjalo, njengoko uGucci engqina, ukuba ilogo yeyakho ngokwaneleyo kwaye kukho umanyano olomeleleyo nophawu, ungayenza ngaphandle kwengxaki. A) Ewe, ungayifumana ilogo yeGucci kwiinguqulelo ezahlukeneyo: emnyama, emhlophe, iithoni zesilivere, igolide ...
Chanel
I-Chanel ine-isotype kunye nayo Inguqulelo yelogo ebhalwe kuphela igama lophawu, Zombini ziyaziwa kakhulu kwaye zimele inkampani yaseFrance.
Uyilo lwe-isotype lwenziwe Oonobumba bokuqala bakaCoco Chanel, umdali wophawu. Ezi "C" zimbini zibonakala zinxibelelene, enye yazo ibhalwe ngokwesiqhelo enye yahlelwa ngokungathi yayiyimbonakalo yeleta esipilini.
Nangona kunjalo, unanamhla, ilogo ebandakanya kuphela ubuchwephesha ifumene amandla, ukuvela kwelebheli yeemveliso zenkampani ngaphandle kokuhamba kunye nohlobo lwe-isotype olwenziwe ngo-1925. Ifonti esetyenzisiweyo yiCouture, enamandla kakhulu enziwe ngumntu ongenanto-serif typeface ethi, xa inxulumene neChanel, iye yangummeli wedwa zophawu.
Moschino
Ndifuna ukukuzisa le logo njengomzekelo kuba ndicinga ukuba iyahlangabezana nemfuneko ebalulekileyo kuyilo lwe logo yeempawu zempahla. I-logo kufuneka idlulise umoya wophawu.
UMoschino, waya kwintengiso njengendlu yefashoni ekhethekileyo kunye neodidi, ebonakala ngayo ome ome kunye noyilo ezimibalabala. Umongo wenkampani yase-Italiya wahluke kancinane kwisitayile esihle nesodidi lweemveliso ezinje ngeGucci okanye iChanel, ilogo yayo, ke ngoko, nayo kufuneka iyenze. Ke, kuyilo, ukhethe ubugcisa obuncinci, enobumba obukhulu be-san serif, eshiya isithuba esincinci phakathi kwabalinganiswa abanobume obude. Sisasebenza ngokulula, ilogo inendawo edolophini Kwaye okwangoku kuzalisa kakuhle kakhulu ngohlobo lophawu.
Ndikufumanisa kunika umdla ukuqaqambisa enye into yesazisi esibonakalayo esiye saba luphawu lweMoschino. Ngo-2014, uJeremy Scott, uMlawuli woBuchule, wasungula ivumba elimnandi elithi "TOY". Ibhotile imile njenge-teddy bear kwaye lonke iphulo lokukhuthaza iziqholo lijolise kunodoli. Yayiphazamisa kakhulu kwaye isuswe kude kwisitayile sezinye iziqholo zebrendi ezinqabileyo kangangokuba ifuthe laliphezulu kakhulu. A) Ewe, "TOY", ibhere likaMoschino, laba luphawu olunamandla, isandisa ukusetyenziswa kwayo kwezinye iimveliso zenkampani, ngakumbi kumgca wefashoni wabantwana.
I-3 yelogo yokunxiba engaqhelekanga
IStradivarius
I-logo yohlobo lweSpanish lwasekhaya lweInditex yenzelwe ngaphambi kokufunyanwa yinkampani liqela. Kwiinguqulelo zayo zokuqala i "S" yokuqala ithathelwe indawo yicawa ehambayo. Nangona kunjalo, kuyilo lwangoku, nangona indawo eqingqiweyo yokuhamba ebonakalayo ihleli, ukuba u "S" ubuyisiwe.
I-logo ibhekisa kwigama lophawu. IStradivarius ligama elisetyenziselwa ukubhekisa kwiivayolin ezenziwe yi-Italiya u-Antonio Stradivari, owayengomnye wezona luthiers zidumileyo embalini. Ii-violin zabo zibonakaliswa ngumgangatho wabo kunye nokugqwesa kwaye, ngokunika igama igama elifanayo, usapho lakwaTriquell, umseki weStradivarius, bafuna ukuba la maxabiso adibaniswe nophawu lwabo lwempahla.
I-logo, eyenziwe luphawu lomculo kunye uhlobo lokubhala, ilawula ukulungelelanisa umhlaba wefashoni kunye nemvelaphi yegama kunye neyakho kunye neyangoku uphawu lwentengiso yefashoni.
YeLevi
I-Levi's, eyasekwa ngo-1953 eCalifornia, ngumzekelo wendlela, ukugcina ezona zinto zimelwe kakhulu ezayanyaniswa nophawu, unokuyihlaziya kwaye uyihlaziye ilogo kude kube kufunyenwe inguqulelo ehambelana ngakumbi ehlengahlengiswe kwimikhwa yomzuzu ngamnye.
I-logo ineenguqulelo ezininzi, kodwa zimbini izinto ezidityanisiweyo njengommeli wophawu kwaye esele ziyinxalenye yekhowudi ebonakalayo: bomvu kunye «R» Uphawu lwentengiso olujikelezwe sisangqa esisikwe ngokuyinxenye. Kwezinye iinguqulelo zayo, ngokuchanekileyo kwi-logo eyintloko kwiwebhusayithi yayo, igama likaLevi livela kwi Ibhokisi ebomvu yombhalo efanisa imilo yeempiko zelulwane. La maphiko ebhetti abakho kwiipokotho zangasemva zejean, imveliso ephambili kaLevi, yiyo loo nto edityaniswe nelogo yabo.
Kwimeko kaLevi, ndiyifumanisa inomdla kakhulu ukuba i ikhowudi yemibalaUkuya kuthi ga kwinqanaba lokuba ukuba namhlanje sibeka umbala obomvu kwi-denim texture, uninzi lwethu luzakucinga ngokuzenzekelayo ngophawu lwaseMelika.
Zara
Uphawu lweZara, ekwangumnini weInditex, lusekwe kwinto yokuba iimpahla zobunewunewu kunye nezokuyila zinokufikeleleka kuye wonke umntu. I-logo yakho ihambisa ngokugqibeleleyo lo myalezo. Ifemu ikhethe i ilogo encinci ekwakukhumbuza izindlu zohlobo lwefashoni.
I-logo, edla ngokubonakaliswa ngombala omnyama kwimvelaphi emhlophe okanye emhlophe kwimvelaphi emnyama, ine- igama lophawu kwindawo ebhalwe kakuhle kakhulu ukuba, kwinguqulelo yayo yamva nje, yenza umbono ocacileyo kwiimagazini zefashoni ezinje ngeVogue okanye iHarper's Bazaar kunye Nxibelelana nalo lonke ilizwe lobunewunewu kunye noyilo.
Uyenza njani ilogo efanelekileyo yohlobo lwempahla yakho
Ndiyathemba ukuba imizekelo endikubonisileyo uyisebenzisile ukukhuthaza. Njengoko sele ubonile, ilogo yinto ebaluleke kakhulu ngaphakathi Ukufaka uphawu yenkampani kwaye iyanceda ukuba nomyalezo obonakalayo ocacileyo kwaye uvaliwe. Ukuququzelela inkqubo yokwenza i-logo yakho ndiza kukushiya apha amanye amaqhinga amancinci anokuba luncedo kakhulu ekukhokeleni uyilo lwakho.
Yonke into inxibelelana
Xa uyila ukubonwa kwenkampani, nganye yezinto ziyathetha. Ke ngoko, kuya kufuneka ulawule into oyifaka kwilogo yakho kunye Izigqibo zoyilo ozenzayo, nokuba ziyayinyamekela i-aesthetics, akufuneki isekwe kuphela kuloo nto, kwaye akufuneki zibekho ngokungacwangciswanga.
Njengophawu unomyalezo kunye nesazisi kwaye oko kuya kubonakala kwi logo yakho. Ngaphambi kokuyila ilogo yakho, yenza ngcaciso apho ucwangcisa khona into ofuna ukuyidlulisa kwaye ufumane noyilo. Ukuba, ngokusebenzisa i-logo, unika umyalezo ophikisanayo, unokuyibhida i- abachaphazelekayo Kwaye nexabiso lokumelwa kunye nexabiso lokudibana kwento ebonakalayo ebonakalayo inokulahleka.
Ukuba undivumela ingcebiso, ukwenza lula kunokukunceda. Kuxhomekeka kakhulu kuphawu lwentengiso, kwaye kukho iifemu ezikucela uyilo olungaxhomekekanga ngakumbi nolugcwele umthwalo. Nangona kunjalo, ngamanye amaxesha xa singena kuyilo lwegraphic sinayo i-horror vacui kwaye sihlala sazisa izinto ezingathethi nto. Ukuba kukho izinto zelogo yakho ezinganxibelelanisi nantoni na, kungcono ungazihoyi, kuba ziyawugubungela umyalezo kwaye zinokunciphisa ukubalasela kwezinto ezisebenzayo ukuxelela ukuba injani na i-brand yakho.
Funda ukhuphiswano
Ukujonga ukuba loluphi ukhuphiswano olwenzayo kunokukunceda ubone ukuba ziyaphi izithonga. Anditsho ukuba kufuneka ukope okwenziwa kukhuphiswano., ilogo luphawu olwahlula uphawu, ngoko ke kufuneka ibe yeyakho kwaye ibe yodwa. Kodwa ukuba kukho iinkampani ebezikweli candelo iminyaka kwaye ziye zazama amawaka okhetho kunye nemibono, kububulumko ukukhangela inkuthazo kuyilo kunye funda imbali yeelogo zakho ukuchonga iifomyula kunye neekhowudi ezibonakalayo ezingakhange zisebenze okanye ezinazo. Ukwazi ukhuphiswano sisiseko sokuqala ukwakha i-logo yakho kunye noyilo loyilo.
Cinga ngenkxaso yakho
Ngamanye amaxesha Senza impazamo yokuyila into ngaphandle kokucinga ngenkxaso eza kuthi isetyenziswe kuyo nakwizithuba apho kufuneka zenziwe khona. Ukuba asicingi ngale nto, sinokuyila ilogo esebenza kakuhle kwiwebhu, kodwa ayizukusebenza kwiilebheli zethu okanye njengesitampu kwiimveliso zethu.
Kungenxa yoko, Ngaphambi kokuba wenze ilogo yakho kufuneka ucace malunga nento oyifunayo. Ngokucacileyo, kubo bonke ubomi benkampani kuvela iimfuno ezintsha kwaye, njengoko sele sibonile, oku isonjululwe ngokwenza iinguqulelo ezintsha yelogo efanayo. Kodwa ukuba ukwinqanaba lokuqala loyilo, kulungile ukuba ucinge malunga nento eza kusetyenziselwa yona kwaye zingaphi iinguqulelo ozifunayo.
Ukongeza, ndincoma ukuba ubandakanye kwincwadana yakho yesazisi ebonakalayo, zeziphi izinto ezisebenzisa ilogo yakho ezichanekileyo, loluphi utshintsho olunokumiliselwa, zeziphi iisayizi ezixhasayo kunye neenguqulelo ezikhoyo. Ke, ukuba usebenza nomnye umntu okanye uyila ilogo yomnye umntu, baya kuyazi indlela yokuyisebenzisa kakuhle, basebenzise amandla ayo apheleleyo.
Yenze ibe yeyakho kwaye yahluke
Ilogo yakho iya kuba yinto yokuqala yakho abachaphazelekayo jonga inkampani yakho. Ke ngoko kufuneka ibonakalise, ibe yeyakho kwaye ibe yodwa. Yenzelwe yona yazisa izinto kwi logo yakho ezixela ukuba yintoni inkampani yakho kwaye yintoni eyenza ikhetheke kwaye yahluke. Ukubandakanya izinto ezibonakalayo, ii-isotypes, ezisebenza ngokwahlukileyo kwigama lenkampani ngumbono olungileyo wokuqinisa ubudlelwane phakathi kwelogo kunye nophawu.
Qiniseka ukuba ilogo yakho iyahambelana nesazisi sophawu lwakho
Nangona ilogo ihlala yenziwe ngaphambi kokuba inkampani iqale ukusebenza, akusoloko kunjalo. Kukho iimveliso eziqala ukuthengisa ngaphandle kokubonakala ngokucacileyo kwaye ngumhla nemini oyibumba kancinci kancinci. Ukuba le yimeko yakho kwaye ngoku uzama ukuchaza ukuba yeyiphi inkampani yakho, ndicebisa ukuba ufunde okwenzileyo ukuza kuthi ga ngoku kwaye uchonge zeziphi izinto ezikukhonzileyo kwaye ziye zabamela kwifashoni yakho.
Ngokuqinisekileyo unokuba sele uqalile ukusebenzisa iikhowudi ezibonakalayo kunye neepateni. Ukuba bayasebenza, musa ukubachitha kunye noyilo okanye ukuyila kwakhona ilogo yakho esekwe kubo.