Isiseko salo naluphi na uphawu salo logo. Kananjalo kuyilo ngalunye lwe logo entsha inokubhida umthengi wakhokwaye. Uninzi lwamaxesha xa i-logo itshintshiwe idla ngokungamkelwa kwimidiya yoluntu.
Kutheni le nto ukuphinda kuyilo uphawu kusikhathaza kangaka?. Konke kuza kwisazisi. Abantu abanonxibelelwano oluqinileyo kwi-brand bahlala besabela ngokungalunganga ukuyila ngokutsha, ekugqibeleni kuchaphazela isimo sabo sengqondo kulo lonke uphawu.
Umsebenzi ophambili we logo kukuchonga, kwaye ubonakalise ukungabi lula kukuphakathi kwayo ... Ukusebenza kwayo kuxhomekeke kubuntu obahlukileyo, ukubonakala, ukuhlengahlengisa, ukukhumbula, indalo iphela kunye nokuphelelwa lixesha. UPaul Rand.
Singabeka njengomzekelo kutshintsho lokugqibela lwe logo ngu Uphando ukuba sibeka kumfanekiso ongentla. I-logo entsha ibonakala ngakumbi ngokuhambelana nefilosofi kaGoogle. Kodwa le logo iyaphulukana nohlobo lokubhala olukhumbuza amaphephandaba kunye noomatshini bokuchwetheza endaweni yoko ijongeka ngathi ilogo yabantwana.
Alithandabuzeki elokuba iibrand kufuneka bazivuselele ngokwabo ngokwabo ngokutshintsha kukhetho lwabathengi, kwaye ngelishwa, akukho ndlela yokuqikelela ukuba abasebenzisi bazakuphendula njani kolu tshintsho. Iinkampani zisebenzise amaqhinga onxibelelwano noluntu, kodwa kubonakala ngathi abayifumani kakuhle, njengoko kwenzekile nge logo yeSpotify ngombala oluhlaza, okanye njengeYahoo! esikubeka kumfanekiso wokuqala weli nqaku. Kodwa ezi nkampani azizukuchaphazeleka, kuba wonke umntu usebenzisa uGoogle, Spotify okanye uYahoo!
Ngokuchasene noko, ezinye iinkampani azinathamsanqa. Emva koko siza kukubeka Iinkampani ezi-5 abo batshintshe ilogo yabo kunye Ndifumene uphononongo olukhulu.
Ungayitshintsha ngokupheleleyo i-logo yakho, kodwa ngekhe uyenze isebenzise injini yokukhangela.
Xa Microsoft cyatshintsha iimveliso zayo kwakhona ngo-2013, iBing yatshintshwa. Ushiye ngasemva eyona logo yakhe iblue, kunye notshintsho lweleta egxininisa u 'b'.
Uninzi lukhalaze ngelithi uphawu olwavela ngaphambi kwe 'Bing' ijongeka kakhulu njengeGoogle Drayivu. Kwaye ngelixa iMicrosoft iqhubeka ngokutyhala ngamandla iBing njengeqonga, kuvavanyo luka-2014 ziipesenti ezi-6 kuphela kwabo baphononongiweyo baqwalasele i-injini yabo yokukhangela iBing.
Ukuba ayophukanga, sukuyilungisa.
Emva kokutshintsha i-logo yoqobo esetyenziswe yiSpotify, phantse yonke into abayenzileyo yayikukutshintsha umbala ababenawo ukusuka ngo-2013 ukuya kwi- green Ukubetha ngakumbi (Andiyithandi kwaphela). Logama amehlo ethu sele eqhele umthunzi woluhlaza, abasebenzisi bahlala bekhalaza isithunzi into abayibekileyo yile ezibingakumbi abayili kunye nezinye iingcali ezisebenza ngemibala.
Iimpazamo ezininzi.
Xa Netflix ihlaziye ilogo yayo ngo-2014, yayinjalo kuhluthwe lonke uphawu eyayinayo eyangaphambili. Ayisekho loo nto yeqonga eyanikwayo, kwaye yaphulukana nemvelaphi epholileyo kancinci igazi.
Le ayisiyo fiasco yokuqala iNetflix ejongene nayo. Ngo-2011 iNetflix yangena kwishishini leDVD eQwikster. Ukongeza kwigama elididayo, elo gama ngokudibana neenkampani eziphelelwe lixesha ezinjengoNapster noFriendster zagwetywa imveliso. Inkampani izirhoxisile izicwangciso 'Qwikster'kodwa hayi ngaphambi kweNetflix ilahlekile akukho nto ingako kwaye akukho nto ingaphantsi 800.000 abathengi.
Xa i-Foursquare yadideka.
Xa yakhutshwa ezilinganayo, yaba sesinye sezona zicelo zithandwayo, kodwa izinto zatshintsha kungekudala njengoko inkampani ipholile. Ukuze uphinde usebenze kwakhona, Isikwere sitshintshe iapp kunye nelogo, idonse Yahlulahlula inkonzo yakhe kubini, ezilinganayo y Sukuma.
Utshintsho lubangele ezithile ukudideka y ukungonwabi kubantu abaninzi abasebenzisa isicelo. Abasebenzisi badanile kuba inkampani ingakhange yenze umbala ofanayo kwaye bacinga ukuba ulwahlulo ngokwalo lwalukhona engeyomfuneko Ekugqibeleni uthembise ukuyeka ukusebenzisa inkonzo ngokupheleleyo.
Ukuba bayakukhangela kutheni uzifihla?
Nge logo yakho bomvu bokuqala obudlamkileyoIlogo Iredadi xesha ibonakala ngokulula, Abantu sele besazi ukuba ngoobani abahambelana nabo ngokujonga nje. Nangona kunjalo, ukuze ukhuphisane neevenkile ezinje ngeApple, inkampani ikhuphe ilogo echazwe ngabathengi njenge "ayifuneki", Kunye nesikimu sombala esoyikekayo.