Iimpawu ezi-9 ezisisiseko ezichaza ubuntu be logo

Iimpawu zelogo

Unyango olunikwa ilogo luchaza yonke intsingiselo enayo uphawu kunye neempawu zenkampani. Unyango luveza inani leempawu ezithile kunye nemibono. Ingxelo epapashwe ngu-Siegel + Gale isinika uhlalutyo lwezi mpawu kunye nobuchule kulwakhiwo lweelogo. Ukongeza, yenza ukhetho lweelogo ezisithoba ezingalibalekiyo zexesha lethu, zime phezulu, njengoko umntu unokulindela, iilogo INike, iApple, iCoca-Cola kunye neMcDonalds. Nangona kunjalo, ukwabonisa ukuba iilogo zezinye iinkampani ezinoluhlahlo-lwabiwo mali olufanayo bezingasebenzi. Ezi logo zezi zeGoogle, iAdidas, iPepsi, iMicrosoft okanye iAmazon phakathi kwabanye.

Njengesinye sezizathu eziphambili ezenza ukuba ezinye iilogo zisebenze ngakumbi kunezinye, sifumana ukulula. Uphawu olunamandla, olukhulu nolusebenzayo kufuneka lube ngaphezulu kwako konke okulula, nangona kunjalo kukho ukungafani njengakwimeko yeCoca-Cola, nangona kuyinyani ukuba xa sithetha ngeCoca-Cola sithetha ngamagama amakhulu kwaye mhlawumbi sesona siganeko sikhulu. kwintengiso yenkulungwane ephelileyo. Ngayiphi na imeko unokukhuphela le ngxelo inomdla ukusuka kwiwebhusayithi esemthethweni yeSiegel + Gale kule dilesiOkwangoku, ndikushiya ngonyango olulithoba okanye iimodeli zelogo ezivusa uthotho lweziphumo ezithile:

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Igama lesiko elinguSiko

Xa sithetha ngophawu lwamagama sibhekisa kuloo klasi yeelogo ezichazwe ngoonobumba, nokuba zezokuqala okanye amagama, kwaye musa ukuveza naziphi na izinto ezibonakalayo ngaphandle kohlobo lokuchwetheza. Olu phawu lwegama lunokwenziwa ngokwezifiso kwaye lwenziwe ngefonti ethile kunye neyodwa ye logo echaziweyo. Ityala le-Instagram ngumzekelo olungileyo. Olu hlobo lwesindululo luqulathe izinto ezahlukileyo: Isinika imvakalelo yobubele (ngakumbi kuba ifonti ebhalwe ngesandla), kumnandi (kuba inkqubo yoyilo inamathele kuyilo), ubutsha, ubutsha kunye nolutsha kunye nesitayile uphawu olwahlukileyo.

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Uphawu lweOrganic

Phakathi kweempawu zayo eziphambili sifumana imfudumalo, kunye nenkathalo ukusukela ukuba olu hlobo loyilo lutyhila inkqubo yokuyila efakwe kwisimboli kunye nokuzinikezela kwicala loyilo. Kwangokunjalo, ukuyilwa kweelogo eziphilayo kuphakamisa intetho egcwele ulonwabo kuba ngandlela ithile ikwayindumasi, iyile kwaye oku kuvusa ukukhutshwa kobuntwana kunye nokuba msulwa, ububele kwaye, ewe, izinto ezintsha.

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Uphawu lweJometri

Ngaphezulu kwako konke, ezi ntlobo zezindululo zingaphezulu kwako konke ukucoceka, ngokuchanekileyo, nangokuchanekileyo okugqibeleleyo okuzigcwalisayo. Ngapha koko, ukudityaniswa kwejiyometri kunye nemathematics kwenza ukuba umxholo wobukrelekrele ucaciswe kwaye ke oku kuvusa ezinye izinto ezinje ngombane. Ubukrelekrele ngamandla kodwa kukwakwamkelwa kunye nentlonipho kwezentlalo, ngaxeshanye ezi ntlobo zeengoma zihlala zincinci ngaphandle kokuchuma okuninzi, sikwathetha ngokutsha nokuzimela.

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IiLogmark zeSans Serif Logos

I-sans serif okanye akukho serif typeface iphaphileyo, ifuna ngaphezulu kwako konke ukucoceka, ukuthembeka kunye nokunyanzela owamkelayo ukuba azibeke elizwini. Ngandlela thile oku kusixelela ukuba le logo yethu isixelela yona ibalulekile, kwaye ayisiyiyo loo nto kuphela, imfutshane kwaye iyakha ukuzithemba. Ikwanxulunyaniswa nemvelaphi engokwesiko kwaye inezinto ezithile zobuchwephesha okanye nezenzululwazi okoko naluphina uhlobo lomhombiso ku-typography lilahliwe. Sigxila kumxholo, osebenzayo kunye ophathekayo. Ukongeza, ukulula kweefom kunye nokugqibelela kokugqitywa kwayo kuvusa ububele kuthi.

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Iimpawu kunye ne-Wordmark Serif

Apha sikwimeko echasene ngokupheleleyo nale ikhankanywe apha ngasentla. Iiserif zidityanisiwe phantse njengeziphelo zemithambo-luvo kodwa ngaphandle kwenjongo esebenzayo okanye esebenzayo. Injongo kukubonelela ngecandelo lobuhle, isitayile esazisa ukungangqinelani kukhetho lwethu ngaxeshanye njengophawu lwendabuko kunye nobunewunewu. I-Aesthetics yinxalenye ebalulekileyo yoluvo lwethu kunye nobuhle, inqanaba lentlalontle kunye nobunkunkqele.

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Iimpawu ziyakufakwa kwiimilo okanye izinto zokubumba

Ezi zakhiwo zisikhumbuza ngobumba obudala obabusetyenziswa ngabakhupheli kuyilo lwemibhalo-ngqangi yokuqala yembali yethu, ke ngoko ukusuka kumzuzu omzuzu sifumana ukuqondwa ngokwesiko kwaye kunjalo ukuyila njengokukhathalelwa kwefom kunye nokukhutshelwa kweengcinga ngokubonakalayo ulwimi. Oku kuthwala iseti yeempawu zendalo ezinje ngokuvela, ukuthembela kwimveliso kunye nokusondela kwinkqubo yendalo kwaye ke ngoko ukusondela kwilogo ekuthethwa ngayo.

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Iimpawu zenziwe ngeziqalo

Zinoqoqosho ngaphezulu kwako konke kwinqanaba lokunxibelelana kwaye ke ngoko ziyasika. Zibekwa ngokujonga nje okulula kwaye ke amandla okuchitha kunye nobudoda. Ubundlobongela obumelwe ngabo buvusa imbeko kumbukeli oya kuthi kungekudala azive ukuba uphambi kwegama lodumo kwaye akadingi zintsimbi okanye ulwakhiwo olugqithisileyo ukwenza uphawu lwakhe lucace.

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Iimpawu zamagama ezisekwe kwiifonti ezilula

Yakhelwe kumgca omnye esiwabonileyo kumzekelo ongaphambili. Sifumana umthambo kuqoqosho lonxibelelwano olukhokelela kwimvakalelo yamandla, umbukeli ke ngoko uyaluthemba uphawu kwaye alunike inqanaba elikhethekileyo kunye nesiko eliqhelekileyo nelicocekileyo.

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Iimpawu ezinesitayile esineempawu ezibonakalayo

Olu lolwakhiwo olucokisekileyo oludla ngokuba lolwantlandlolo ke kuba izithako eziqulathe zona ziyonwabisa (ngenxa yobuchule obubonakalisiweyo kulwakhiwo lwayo), izinto ezintsha, ubutsha kunye nolutsha, kunye nokhathalelo olukhethekileyo lobugcisa.


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