Iimpawu ezintlanu ezitshintshe ilogo yazo ukuphakamisa ulwazi

Ukuphela kwe-lacoste
Kwiminyaka yakutshanje, ukuhlaziya ilogo kwenziwa ngendlela eqhelekileyo. Amaziko ebhola ekhatywayo anjengo-Atlético de Madrid okanye iJuventus okanye iimveliso ezivela kumazwe afana neArgentina okanye iTokyo zibubungqina boku. Kodwa yenye into ukuvuselela okanye ukuguqula ukuya kuthi ga kwinqanaba elithile kwaye kungenye ukuyitshintsha. Kuyo nayiphi na intengiso okanye inkampani yoyilo, 'Ungayichukumisi ilogo' phantse yeyona nto iphambili. Kodwa ngamanye amaxesha, ukuphakamisa ulwazi, ngekhe ibe yinto embi ukutsiba konke konke. Iimpawu ezintlanu zinazo.

Ezi ntlobo zintlanu zidale imifanekiso eyenzelwe wena yokwazisa abantu kubo bonke. Konke oku kuthetha ukuba xa i-brand eyaziwayo itshintsha okwethutyana ilogo yayo, abantu bayayiqaphela. Kwiminyaka yakutshanje, amagama ahlukeneyo emakhaya enze kanye loo nto ukukhulisa ulwazi ngesizathu esithile.

Iimveliso (RED)

Imveliso ebomvu
Eyasungulwa ngonyaka ka-2006 yinkokheli ye-U2 uBono kunye noBobby Shriver oyi-ONE Campaign, i-PRODUCT (RED) ifuna ukubandakanya iimveliso zecandelo labucala ezizimeleyo ukunceda ukulwa ne-HIV / AIDS kumazwe ahlukeneyo ase-Afrika.

Kwiminyaka yakutshanje lo mfanekiso ungqineke unamandla amakhulu, ekugqibeleni umceli mngeni wakhe omkhulu ngeApple. Kwaye ayisiyokujongela phantsi iimveliso ezinje nge: Nike, Coca-Cola, American Express ... Kodwa ukuba sinamathela kwintshukumo eveliswa ngabo baseCupertino, ukwazisa okwahlukileyo kwinkampani yeapile phantse. akunakwenzeka. Kungenxa yoko ixabiso lokuyenza ngeyona asethi yakho ixabisekileyo, iphone.

Imveliso ebomvu iyingoma eguqule yonke into yachukumisa ebomvu. Kwaye konke kufanelekile.

IiGoogle Doodles

I-doodle google
UGoogle ubedlala kunye ne logo yakhe ukusukela kwiintsuku zokuqala. Emuva ngo-1998, abasunguli uLarry Page noSergey Brin bongeze umzobo omiliselwe kwintonga 'o' kaGoogle 'ukubonisa' ukuba bayishiyile iofisi kuMnyhadala woMntu oVuthayo. Yayiyinto yokuqala kaGoogle Doodle.

Ukusukela ngoko, singene kwiqonga le uphando ukujonga into kwaye kusothuse kuyilo olutsha. Uhlengahlengiso olucacileyo kwimibala kunye neemilo, ngamanye amaxesha - amaxesha amaninzi-ezinokusebenzisana nomsebenzisi. Ukuzifumana kweminye yale midlalo Arcade ukonwaba ulibale into ebesiyifuna.

IiGoogle Doodles zihlala ziphawula iiholide kunye nezikhumbuzokunye nobomi babazobi abadumileyo, oovulindlela kunye nezazinzulu. Kwaye iqela limema iingcebiso kuluntu.

Lacoste

Ukuphela kwe-lacoste
I-priori, kubonakala ngathi iLacoste ayinakutshintsha kangako. Umbala omhlophe kunye nengwenya eluhlaza kwanele kwiimpahla zakho. Kwaye, ayitshintshanga ukuba ibe ngumbala (RED) ukunceda ukulwa i-AIDS. Endaweni yoko sisilwanyana.

Kwaye yile Lacoste, kumlo wayo ngokuchasene nokubulawa ngokungakhethiyo kweentlobo ezithile ezisengozini, uthatha isigqibo sokwenza uhlelo olunomda. Olu hlobo luqukethe izilwanyana ezilishumi ezahlukeneyo ezisemngciphekweni wokuphela kwaye zezokwexeshana. Emva kweminyaka engamashumi asibhozo anesihlanu yobomi, iLacoste, itshintsha okwethutyana inkwenkwezi yayo. Iinkcukacha.

CokexAdobex Wena

cococola x adobe
Isenzo somdlalo yile nto ithunyelwe nguCoca Cola kunye nophawu lweAdobe. Ewe, naye ngamnye wenu, abayili. Ukubhiyozela iiOlimpiki zaseTokyo 2020, uCoca-Cola wasebenza neAdobe ukusingatha ukhuphiswano lwehlabathi, uCokexAdobexYou, emema abantu ukuba basebenzise iLifu lokuDala ukuba baphinde baxoxe iiasethi zodidi lweCoke kwimisebenzi yobugcisa yokubhiyozela ezemidlalo, intshukumo kunye namandla.

Njengokugqibela kukaMcDonalds

Nangona besele sithethile ngale nto kwisithuba esidlulileyo, sibala njengentshukumo yamva nje kunye yakutshanje yeempawu. Kwilinge lokuphawula uSuku lwaBafazi lwaMazwe ngaMazwe lowama-2018 kwaye "bahlonipha impumelelo engummangaliso yabasetyhini kwihlabathi liphela," uMcDonalds waqengqa uphawu lwayo olubalaseleyo lwe-Golden Arches entlokweni yakhe ukwenza u-'W '' wabafazi '.

Ngelixa lafumana ukubhengezwa okuninzi kwihlabathi liphela, istunt sabuyela umva kwezinye izangqa ngokwemiqathango yokwazisa ngemicimbi yokwenyani. Uninzi luthathele ingqalelo imiba yemivuzo ephilayo kunye nezivumelwano zeyure, kwaye iinzame zagxothwa njenge "McFeminism" liqela lase-Bhritane elinamaphiko asekhohlo, libonisa, kwakhona, ukuba amaxabiso kunye nomyalezo wophawu wanda kude ngaphaya kwelogo yakho


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.