Kunyaka weshumi elinesithoba, I-Interbrand ilinganise iimveliso eziyi-100 eziphezulu ngokwe-eigenvalue abanayo. Kufuneka kuthiwe ezi brand azixhomekekanga kwisikhundla sabo sokuba noyilo lwe logo ebalaseleyo, kodwa kulwamkelo nakwixabiso abanalo kwihlabathi liphela.
Kunyaka ophelileyo yayiyi-Apple, enexabiso 184,154 iidola ezigidi leyo yathatha indawo yokuqala, eza kulandelwa nguGoogle noMicrosoft kwindawo yesibini neyesithathu ngokwahlukeneyo. Kwaye yi-Apple ukuba kulo nyaka i-2018 iyaqhubeka nokugcina ubunkokeli. Masiyazi intsalela yokwahlulwahlulwa.
YiGoogle elandelayo kwindawo yesibini nge ukukhula kweepesenti ezili-10 ukusukela kunyaka ophelileyo, ngelixa iAmazon inguye ohlutha indawo yesithathu kwiMicrosoft. Inkampani ebambe inkqubo yokusebenza yeWindows ihlala kwindawo yesine.
Phakathi kwezo zinto zingenise uluhlu lwee-100 eziphezulu Fumana iSpotify ngendawo yama-92, uSubaru, umenzi wemoto, ohleli kwindawo yokugqibela okanye iChanel, ebuyileyo kolu luhlu.
Njengo I-Chanel, iNintendo kunye neHennessy ibuyile Uluhlu lwee-100 eziphezulu ze-2018 ukuzama ukuhlala. Ewe kunjalo, zikhona ezinye iimveliso ezigxothiweyo, ezinje ngeTesla, iSmirnoff kunye neThomson Reuters. Njengento enomdla, i-Facebook ihlala ikwindawo ye-9, ngelixa ixabiso layo lophawu lilahleka ngepesenti ezi-6. Ukuba sithelekisa i-6% kunye ne-48% ayifumene kunyaka ophelileyo, ibonisa ukuba ikhona into eyenzekayo kwinkampani kaMarc Zuckerberg.
Ekugqibeleni sagqiba nge amacandelo amahlanu oshishino aneempawu ezininzi. Umzi mveliso weemoto unelona nani liphezulu linama-16 ewonke, iinkonzo zezemali ezili-12, ubunewunewu nge-9 kunye ne-FMCG (izinto zabathengi ezihamba ngokukhawuleza okanye ezipakishwe) nge-9, nangona icandelo elikhule kakhulu linobunewunewu, ngama-42 epesenti.
Sishiya eli nqaku linomdla yintoni esemva kweempawu ze icon.