Kuyilo lwe logo, njengakwezinye iinkalo apho iindlela zibeka khona isantya, kunokwenzeka ukuba ubuyele kwezo mpawu zichongwe ngakumbi ngamanye amashumi eminyaka. Yiyo arhente esemva kokuhlaziya uphawu lwe-Kodak, olubonisa oko utyekelo lokubuyela kwiimpawu ze-retro iya iba yinyani.
Kukuloo nto injongo engapheliyo yokuhlaziya, ezifunwa lihlabathi kunye nenkqubo esizifumana sikuyo, ii-brand zihlala zithatha i-retouch kwaye zinika iwaka lokujika kwezo logo, ukuze ekugqibeleni zingcolise amanye amanqaku abalulekileyo ngamanye amaxesha. I-Kodak, i-Co-op kunye ne-NatWest zibuyisa iilogo ezazisetyenziswa ngaphambili kunokuba zenze entsha.
Ezona logo zembali zihlala zinxulunyaniswa nezo ntengiso yintoni nostalgia kunye namava eyahlula kubo uthotho lomncintiswano omncinci. Ngaphandle kwendlela yangoku yokubuyela kwi-retro kwii-logo, uyilo olutsha lukwajongana nento eyenzekileyo kwii-60s kunye nee-70s.
I-Kodak ngumzekelo ocacileyo ngokubuyisa uphawu lwayo olusemthethweni olwenziwe ngu-Peter J. Oestreich ngo-1971 yayisetyenziselwa i-3Iminyaka emi-5. UKeira Alexandra, iqabane learhente yoku-Odola uMsebenzi, uyicacisa ngolu hlobo:
Andizukutsho ukuba lilungelo nje. Ngaphezu koko, kunjalo ukubuyela kwimigaqo yenkampani neengcambu zayo, ezibonisa ukuzibophelela ekufezekiseni. Ukuba isiseko somelele kwaye / okanye sinexabiso lelifa, sisebenzise.
Ayenzeki kuphela kwiimpawu, kodwa inokuba njalo jonga kwifashoni, umculo, ezemidlalo kunye nenkcubeko apho kwenziwa khona inzame yokugcina loo mbali yeempawu ezithandwayo ezingqinelweyo kwizinto ezenze ukuba zithandwe.
Kumfanekiso ongaphambili wohlobo lweBacardi ungabona kwakhona ukuba iba njani kwilulwane eliyinyani njengeelogo phakathi kwe-1890 kunye ne-1931.
UBruce Duckworth, oneminyaka engama-24 yamava njengomyili oyintloko eT Turner Duckworth, uthi:
Iimpawu zihlala zihlala befuna iindlela zokuzikhetha kwaye kufanelekile kubathengi. Ukuba ibali lakho kunye namava ongezelela kwibali lakho kunye nokunyaniseka kubaluleke kakhulu ukukhumbuza abathengi.