Olona luhlobo lubalulekileyo nolwaziwayo phakathi kwabathengi beempahla zemidlalo kwihlabathi liphela. Kodwa Bavela njani kwaye phi? Wakhe wazibuza ukuba yintoni imvelaphi yamagama amele awona mashishini anamandla ehlabathini? Apha ngezantsi ndingathanda ukwabelana nawe ngokukhetha ii-anecdotes ezinomdla kakhulu malunga neNike, Adidas, Puma okanye iReebok. Ii-anecdotes ezinokukhuthaza kwaye zinomdla kakhulu kwaye mhlawumbi ukuqonda ezinye zezizathu zokusebenza kwazo njengamagama entengiso.
Ngaba uyazi ngakumbi ukwazi malunga nemvelaphi yeempawu ezaziwayo? Sazise kwicandelo lokuphawula!
NikeUphawu lwequintessential lweemveliso zezemidlalo luvela kwiintsomi zamaGrike. Ngokukodwa isithixokazi sokuphumelela, umbono ohambelana kakhulu nefilosofi yoluhlobo, ukhuphiswano kunye namabhongo. Malunga no-1972 uphawu lwabona ukukhanya kwesandla sabenzi bayo ababini, uPhil Knight noBill Boweman, abathi kwangaxeshanye baba ngabaseki benkampani engenisa elizweni izihlangu zeTiger zaseJapan ezibizwa ngokuba yiBlue Ribbon Sports. Kodwa ukuba sinyanisekile kwinyani kufuneka sitsho ukuba umbono omkhulu uvela kumqeshwa wokuqala we-BRS, uJeff Johnson, owathi ngandlela thile wabasindisa kusilelo oluvakalayo ngokwesazisi kuba ekuqaleni uK Knight wayefuna ukubhaptiza i-Dimension 6 kwaye ngethamsanqa umbono wacinywa.
Adidas kunye nePuma: Usapho lakwaDassler lwaluneshishini lezihlangu de lwadlulela ezandleni zesizukulwana esitsha. Oonyana bobabini bosapho bakhuphisana ngendlela egqithileyo kangangokuba ngo-1948 kwagqitywa kwelokuba babhenele kwenye indlela yokwahlula ishishini libe ngamashishini amabini azimeleyo, kwelinye icala into esiyaziyo namhlanje njengeAdidas kwelinye icala into eyaziwa njenge Puma. I-Adidas sisiphumo segama lomdali, uAdolf Dassler. Wayeyaziwa kubo bonke njengo-Adi kunye nomanyano wegama lesiqhulo kunye negama lokuqala lesibongo sakhe kwavelisa enye yezona zinto zaziwayo kwihlabathi liphela. Kwelinye icala, iPuma sisiphumo sento efanayo. URudolf Dassler wayefuna ukulandela iqhinga elifanayo lokuqamba amagama kodwa wabaleka kwisiphumo esasingeyorhwebo kwaphela, iRuda. Okokugqibela wagqiba kwelokuba asebenzise isiteketiso sakhe kwasebusheni: Puma.
IiReeboks: Ivela kwigama elithi Rhebok, elingekho ngaphezulu okanye ngaphantsi kweentlobo ezahlukeneyo zebhadi laseAfrika. Njengophawu lwePuma, izilwanyana ezikhawulezayo zenza umanyano olufanelekileyo nolusebenzayo kwihlabathi lezemidlalo.
isambrela: Sisiphumo sokuncipha "kweHumphreys Brothers", abasunguli beshishini, ngesiNgesi. Oko kukuthi, ukunqunyulwa kwabazalwana bakaHumphreys.
Ngaphezulu: I-brand yenziwa kwaye yaphuhliswa malunga ne-1975 kwaye iTopper yayingekho ngaphezulu okanye ngaphantsi kwegama lenja yomnye wabaphathi benkampani.
Iimpawu: Imvelaphi yayo inomdla kwaye yile sisifinyezo sebinzana lesiLatini elidumileyo elithi "Anima sana kwi-corpore sana" (Umphefumlo / Ingqondo esempilweni emzimbeni ophilileyo). Le datha ayaziwa kakhulu ngenxa yento abathengi abaninzi kunye nabasebenzisi abayibiza ngayo ngokungathi ligama lesiNgesi (eisics). Oko kwathiwa, kufuneka sithathele ingqalelo ukuba uphawu lweNike akufuneki lubizwe njengoNaik, kuba into echanekileyo ukuba ligama lesiGrike iya kuba yiNike. Nangona kunjalo ... ukuba uyayitsho njalo, ngokuqinisekileyo ngaphezulu kweyodwa kujonga wena ngobuso obungaqhelekanga.
UDiana: NgesiGrike oko kuthetha into efana "nokwabelana ngembasa okanye impumelelo" kunye negama lezemidlalo eliseVenice elidalwe ekuqaleni kwenkulungwane yamashumi amabini, kwaye ukuya kunyaka we-1024 ikwazile ukuba neembaleki ziphumelele ibhaso legolide iMidlalo yeOlimpiki yaseParis, eyayiyimpumelelo yakhe enkulu.
Hummel: Uphawu lwaseDenmark lwalusekwe eHamburg, eJamani. Ngaphandle kokubhekiswa kwi "hummel bee" kwi logo, igama libhekisa kwibinzana elithi "Humel hummel", umbuliso oqhelekileyo kweso sixeko.
Ncokola: Uphawu oludumileyo lwaseMelika lubizwa ngegama lomseki walo, umenzi werabha uMarquis Mills Converse.
IJoma: Olona phawu lubalulekileyo lwaseSpain lwasekwa ngo-1965. Igama livela kuJosé Manuel, unyana wamazibulo kaFructuoso López, umseki wenkampani.
Dunlop: Ityala elifanayo neNgxoxo. UJohn Boyd Dunlop wayengumScotsman owasungula ityhubhu yerabha. Inkampani yakhe yasekwa njenge Dunlop Tires ngo-1890 yaza kamva yaba yiNkampani yeRubber yaseDunlop, eyaqala ukuthengisa izihlangu ezaziwayo zerabha kaDunlop.