Uphawu Litywina elahlula enye inkampani kwenye, yeyona ichonga inkonzo enikezelwayo okanye imveliso ethengisiweyo, kuba umthengi ngulo useta ukhetho lwabo xa kuziwa uthenge iimpahla zabathengi ngokubanzi.
Ixabiso lophawu, le nto ngokwayo sele inesazisi sayo, idlulisa umyalezo, yamkela umthengi, imnike umlomo ovulekileyo malunga nokumeleyo, inike iwonga, icebise umgangatho, iwonga, ifashoni, njl. kwaye kunjalo umfanekiso wophawu olulungileyo uxabisa amagama aliwaka.
Kodwa lo mbono unembali yawo kwaye ngaphakathi kwawo kwindalo yendalo, ekuqaleni uphawu lwasebenza ukunika Ubume bendawo kwiimveliso, eyayibonisa ubulunga bayo okanye ingaxhomekekanga kwimvelaphi yayo, oku kuchongwa kwenziwa kwizikhongozeli zodongwe ngaphambi kokuzidubula ukuze indawo ebhaliweyo ibhalwe kuyo, ithathe ixabiso layo lokuchonga malunga ne-XNUMXth century.
Emva kwexesha, kwixesha elibizwa ngokuba ngamaXesha Aphakathi, amanqaku aqokelelweyo Apho iziqwenga ezahlukileyo ezithathe inxaxheba kwinkqubo yokuvelisa ziye zachongwa kwimveliso kwaye ibekwe njenge itywina lesiqinisekiso sokuUmzekelo esiwufumanisileyo ekwenziweni kwamalaphu apho isiqwenga sazala uphawu ngalunye oluthe lwanegalelo ekwenziweni kwalo, umthungi, idayi, njl.
Ngenkulungwane ye-XNUMX, abathengi baqala dibanisa uphawu kunye nemveliso Ukwenzela ukwahlula phakathi kwezifanayo, ngelo xesha ukwanda kweempawu kunye neempahla zabathengi kuye kwenza ukuba kube yimfuneko ukwenza le mibutho.
I Inguquko kumashishini Ngayo i-brand ifumana uphawu olutsha, olunobunkunkqele apho ukubonakala kokupakisha kunye nezinto ezibonakalayo kuzo zenze kube lula ukwahlula imveliso kwenye, ukusebenza kwayo kungekuphela kwemveliso, kodwa kunye nokubonakala kwayo kudlale izibonelelo zayo, kwaye ixabiso lanikwa ezinye izinto ngaphandle komgangatho wemveliso uqobo.
Lo mahluko kunye nenkqubo yokuchonga ethe yafezekiswa ngophawu, yonyukela kwi- iimveliso ezinkulu zeshishini Uluhlu lweemveliso kunye neenkonzo zibanzi, zinokuthi okanye zingadibani nomnye kodwa ziqulethwe kumfanekiso, ilogo, igama, njl.
Inkampani iyakwazi yenza uphawu lwakho kwaye ulusebenzisele umdla wakho kunye nokwenza lula, ezi zezinye zeendlela abaqhele ukuzisebenzisa:
Uphawu olwahlukileyo
Ibandakanya nganye nganye iimveliso kunye neenkonzo zenkampaniXa umsebenzisi ewubona lo mfanekiso ngoko nangoko uwudibanisa nale nto ithengiswa yinkampani, umzekelo, kuphela ziimveliso zekhompyuter, iimveliso kunye neenkonzo zezilwanyana zasekhaya, njl.
Kukho amashishini amakhulu achongwa ngokulula ngokujonga ii-logo zawo, ezinje nge-IBM kunye ne-HP.
Uphawu lomntu ngamnye
Xa ungaphakathi kwegama elikhulu, unikwa ukuzimela ngokuzimeleyo Kuzo zonke iimveliso zabo, kuyinto eqhelekileyo ukuzibona kwezo ze-P & G.
Uphawu oluxubekileyo
Yiyo indibaniselwano yohlobo olunye kunye nophawu oluthile. Kukho imizekelo ekhethekileyo kushishino lweemoto, umthengi sele edibanisa iimodeli zezithuthi abazikhethayo kunye nophawu, umzekelo, Jeep Cherokee, Chevrolet Cruze, Ford Explorer njalo njalo.
Uphawu lokuhambisa
Ezi zisetyenziselwa ukuchonga iimveliso kunye neenkonzo kunye nophawu lokuba ngubani oza kuzithengisa, zikwabizwa kanjalo manqaku amhlophe kwaye zezomnatha wonikezelo oluninzi ngokukodwa ukuthengisa iimveliso.
Kulabo banamashishini amancinci okanye malunga nokwenza elinye, le ngcaciso iya kuba luncedo kakhulu kuyo Chonga ukuba loluphi uhlobo lophawu onalo kwaye ukuba kufanelekile okanye luhlobo luni lophawu ekufuneka uyile ngokusekwe kwiimveliso kunye neenkonzo oza kuzinika abasebenzisi. Iya kuba luncedo nakubathengi kuba ngoku izinto ezininzi ziya kuchazwa malunga neempawu esasicinga ukuba sizazi ngokupheleleyo.