Incwadana yemigaqo yoluhlobo ikwindalo ye- isazisi, iseti yeempawu, amaxabiso kunye neenkolelo ezijikeleze imveliso, inkampani okanye inkonzo. Kusinceda ukuba sizihlule kukhuphiswano, senze amathambo aqinileyo esazisi sethu, ukuba sahluke kwaye sivelele ngendlela elungileyo. Kukuziphatha okuvela kuphando, ukucwangciswa kwesicwangciso-qhinga kunye noyilo lwezinto.
Xa sisenza uphawu okanye ilogo kufuneka sithathele ingqalelo yonke imiba, oko kukuthi, zonke izicelo zayo ukuze yonke into inxibelelane phakathi kwabo. Ukufezekisa oku, kubalulekile ukuba njengenkampani uyile Incwadana yemveliso, uxwebhu olucacisa zonke ezo nkcukacha ekufuneka zithathelwe ingqalelo xa usebenzisa ifayile ye- iikhonsepthi zemizobo. Ngamafutshane, cacisa ukuba uphawu kufuneka lusetyenziswe njani.
Nguwuphi umxholo esinokuwufumana kwincwadana yemveliso?
Amacandelo encwadi yemveliso anokuhluka ngokuxhomekeka kuhlobo lwenkampani okanye inkonzo esizinikele kuyo. Simele siyikhumbule loo nto inkampani nganye ineemfuno ezahlukeneyo kwaye ke, usetyenziso lunokugubungela imithombo yeendaba eyahlukeneyo okanye inkxaso.
Iimpawu
Ukuqala, eyona nto ibalaseleyo esinika ubuntu ngakumbi ilogo. Kufuneka simakishe uphawu lwe- indawo yokuhlonipha, Sibhekisa kwizithuba eziphakathi kwezinto, sichaza esona sithuba sincinci sivunyelweyo ukujikeleza ilogo. Azikho ezinye izinto emazisetyenziswe kule ndawo. Oku iqinisekisa isicelo esifanelekileyo kunye nokufaneleka kwegama lethu.
Kweli candelo singazichaza ezinye izicelo ezinje ngokudityaniswa kwezinto ezahlukeneyo zelogo yethu, ubuncinci besayizi yokuvelisa kwakhona kwiifomathi ezahlukeneyo, iinguqulelo ezahlukeneyo zelogo, phakathi kwabanye.
Imibala
Chaza imibala ephambili eziza kubonisa uphawu lwethu kubalulekile ukwenza isazisi kwingqondo yomsebenzisi. Iphalethi yombala inokusetyenziswa ngeendlela ezahlukeneyo kuxhomekeke kwinkxaso esifuna ukuyisebenzisa, kufuneka siyichaze ngokucacileyo kwincwadana. Ukuqinisekisa ukuba imibala iya kuhlala ifana kufuneka bonisa umbala oneendonga I-CMYK, i-RGB kunye newebhu.
Kwelinye icala, kufuneka senze okufanayo imibala yesibini kwaye ibalasele. Umzekelo, sinokuchaza ukuba umbala ongwevu uya kusetyenziselwa ukufunda isicatshulwa esisezantsi, ukwahlula iikholamu kwiitafile.
Ukuqinisekisa ukuba imithombo yeendaba eprintiweyo kunye neyedijithali zisebenzisa umbala omnye, kunokwenziwa itafile ebonisa i-CMYK (eprintiweyo) kunye nexabiso le-RGB (ledijithali) njengesishwankathelo.
Uhlobo lombala
Ukuqonda ngendlela yobugcisa eyahlukileyo imibala, siza kwahlulahlula zibe zii-typologies ezine:
Okokuqala sifumana PantoneNgokuqinisekileyo uvile ngabo kuba yeyona mibala isetyenzisiweyo. Imalunga ne- ikhathalogu yemibala. Ngokukhetha i-pantone ethile, uqinisekisa ukuba xa uthatha iprojekthi ukuyiprinta, umbala wekhusi uyafana nephepha.
Okwesibini, sithetha ngayo CMYKEzi ziqalo ziyahambelana nemibala esetyenziswa ngabaprinta ukufumana yonke eminye imibala. Olu dibaniso lwenziwe ngecyan (luhlaza), magenta, tyheli kunye nomnyama. Izichazi ziyahambelana namagama esiNgesi. Imibala kwi-CMYK ayifani ngokuchanekileyo, kuba iya kuxhomekeka kulungelelwaniso lomshicileli ngamnye.
Siyaqhubeka kunye bonisa imibalakubizwa RGB, Yenziwe ngokudityaniswa okubomvu, okuluhlaza okwesibhakabhaka. Siza kuyisebenzisa kuzo zonke ezi nkxaso zedijithali.
Ukugqiba HTML Yikhowudi enamanani amathandathu kunye neeleta ezisetyenziselwa ukumisela imibala kuyilo lwewebhu.
Ukuchwetheza
Impazamo enye ekufuneka siyiphephe kukumakisha ifonti ngokophawu lwethu. Kubalulekile ukuba uhlale usebenzisa okufanayo usapho lwefonti ukunxibelelana. Ukongeza, kufuneka sithathele ingqalelo ubunzima obahlukeneyo, oko kukuthi, ukuba siza kusebenzisa isibindi (isibindi), rhoqo okanye ukukhanya (kulungile).
Uhlobo ngalunye lohlobo lokuchwetheza lusinika iimpawu ezahlukileyo, ukuba sifuna ukuhambisa ubutsha, ukuvelisa izinto ezintsha siya kukhetha i-sans serif (ngaphandle kweserif), esinokuyisebenzisa iifonti kuGoogle ukusikhuthaza kukhetho.
Ungalibali ukukhankanya ubungakanani befonti kunye nokushiyeka komgca ngokwefomathi. Sinokwenza iitafile ezinolwazi olufanelekileyo kwifomathi nganye. Ukongeza, kuya kufuneka sithathele ingqalelo umbala oza kuvela kuwo iitekisi zethu. Olunye uluvo kukwahlulahlula iitekisi ngokokubaluleka kwazo:
- Izihloko.
- Imibhalo engezantsi.
- Iitekisi.
- Iitekisi ezibhekisa kwimizobo okanye kwiingcaphuno.
Igridi yesiseko
Iigridi ezisisiseko ziluncedo ukubeka izinto ngocwangco, oko kukuthi, ukubeka into nganye ngendlela ehambelanayo emajukujukwini. Ikwasivumela ukuba sibe bhetyebhetye kusasazo lweengoma. Injongo kukunika imbonakalo efanayo.
Igridi yesiseko isekwe kwisitayile somgca wombhalo womzimba, ephawula umgama phakathi kweetekisi. Igridi yesiseko kufuneka iguqulwe ngokuxhomekeke kwifomathi esifuna ukufaka kuyo, ayizukufana kwifomathi enkulu enje nge-A2 kune-A4.
Imifanekiso
Kuya kufuneka siphawule amaxabiso abonakalayo e-brand ukuqinisekisa ukungqinelana kwimifanekiso. Singazichaza iimpawu esifuna ukumela zona, umzekelo, sinokuchaza ukuba sifuna ukumela iimeko zobomi bemihla ngemihla, eziyinyani nezinyanisekileyo. Sebenzisa abantu abakumgangatho ophakathi, iintsapho, uncumo, abantu abajongeka kakuhle.
Fumana iiparameter ezimbini zokuchaza:
- Ulwimi olubonakalayo luchaza umxholo wemifanekiso
- Uhlobo lomfanekiso luchaza imigaqo esesikweni ekufuneka ifanelwe ngumfanekiso. Kweli candelo sibandakanya ukukhanya, umbala okanye umbono.
Ukujonga ngakumbi, ukubanakho ukwenza uluhlu kunye nesitayile sokufota kuthathelwa ingqalelo, kubonisa ithoni, umbala wombala, ukusetyenziswa kwemvelaphi. Ukufakela imifanekiso yesampulu sisixhobo esilungileyo sokuphepha ukuthandabuza.
Iipictograms
Iipictograms ziisimboli okanye imifanekiso yemifanekiso emele ulwazi ngendlela elula necacileyo. Kufuneka zicace gca kwaye zingaxhomekeki kulwimi. Ukukhetha ukuba nekhathalogu yeefotogram kuluncedo ukuhlala unazo, ukongeza ekuqinisekiseni ukuba sigcina umgca wemizobo.
Ukuxhasa kunye nokusetyenziswa
Ukumisela imithombo yeendaba eyahlukeneyo esetyenziswa rhoqo kwimisebenzi yemihla ngemihla yenkampani iya kuqinisa isazisi sethu. Sishiya ezinye imizekelo ukucingela:
- Iphepha leleta A4
- Ikhadi leshishini
- Malunga neMelika
- Ifolda
- Ukuvunywa
- Bolsa
- Iirisithi
- Iflaya / ipowusta
- Rolela Phezulu
- I-PPT (Iintetho)
- iiBhanile
Ngamafutshane, uhlobo lwenkampani luchaza iimfuno zencwadana yemigaqo. Njengoko sikhula, ngokuqinisekileyo kuya kufuneka sandise iiparameter zemizobo kwaye ke, incwadana kuya kufuneka ihambe Ukuhlaziyaubuncinci ngonyaka.