Izinto ezili-10 endizifundileyo kuyilo (Milton Glaser)

UMilton-iGlaser

UMilton Glaser uyisimboli kwihlabathi loyilo kunye nomfanekiso obonwa ngabo bonke abaqeqeshi kweli candelo. Uzalelwe kwi-1929, usebenze kwiiprojekthi ezininzi, kubandakanya nepowusta eyaziwayo kaBob Dylan eyaba luphawu lwamashumi amathandathu. Ngaphezulu kwayo yonke loo nto, uzinikele kuyilo lokuhlela kunye nokuzazisa kwendibaniselwano, nangona kubomi bakhe obude unokufumana zonke iintlobo zeeprojekthi.

Kwinqaku lanamhlanje ndiza kukubonisa isimilo okanye izifundo ezilishumi ozifundileyo ukuba le ngcali ibalaseleyo yavela kwilizwe loyilo lwegraphic. Inyani yile yokuba kulilungelo ukufumana ingcebiso kumntu ozinikele kwicandelo lethu ngaphezulu kweminyaka engamashumi amahlanu. Ndikushiya apha, qaphela!

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Ungasebenza kuphela kubantu obathandayo

Iiprojekthi ngokuqinisekileyo ziya kusebenza xa kukho isithuba sobudlelwane boluntu. Yintetho enomdla, ucinga ukuba iyangqubana kancinci nomgaqo obuqhele ukuba nawo wobuchwephesha bekota. Sidla ngokucinga ukuba ukuba yingcali kuyafana nomntu okwaziyo ukuphucula imisebenzi yakhe nakweyiphi na imeko yoluntu. Ngendlela eyiyo kunjalo, nangona oku kuyisiqingatha sokwenyani. Icandelo lokuthembela kunye nekhemistri enokubakho phakathi kwethu nabaxumi bethu iya kuthi ngokuqinisekileyo ibuye umva kuyo yonke inkqubo. Ukuziva ukhululekile, ukuba nekofu, ukuthetha nokuxoxa ngezinto ezithile, yeyona nto siyithandayo. Ngamafutshane, ngale ndlela siya kuba nakho ukuseka amakhonkco aqine kunye nabaxumi bethu kwaye ke ubudlelwane obuthe ngqo ngakumbi nesiphumo sokugqibela. Ngamazwi kaMilton Glaser ngokwakhe: Ndifumanise ukuba wonke umsebenzi oxabisekileyo nonentsingiselo endiwenzileyo uvela kubudlelwane obukhathalayo nabaxumi. Andithethi ngobuchule; Ndithetha ngothando.

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2. Ukuba unokukhetha, awunamsebenzi

Injongo yezenzo zethu ibaluleke kakhulu. Amaxesha amaninzi sihlala sihamba kwicala elithile singazi ukuba kutheni sisenza okanye sithini. Ngamanye amaxesha siyalibala apho sifuna ukuya khona kwaye loo nto isenza abantu abangakulungelanga ukujongana nekamva. UGlaser ubhekisa kumagama efilosofi kunye nomqambi, uJohn Cage: Andizange ndibenamsebenzi, kuba xa unomsebenzi, ngaminazana ithile omnye umntu uya kuwuthatha kuwe kwaye emva koko awuzukulungela ukuguga. Bekufana kum yonke imihla ukusukela xa ndandineminyaka elishumi elinambini. Ndivuka kusasa ndizame indlela yokubeka isonka etafileni namhlanje. Kuyafana nakwiminyaka engamashumi asixhenxe anesihlanu: Ndivuka rhoqo ekuseni kwaye ndicinge ngendlela endizakubeka ngayo isonka etafileni namhlanje. Ndikulungele ngokugqibeleleyo ukwaluphala.

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3. Abanye abantu banetyhefu, kungcono ukuyiphepha

Kwimisebenzi yobugcisa kunye namasebe ezobugcisa apho ukuzithemba kwimilinganiselo yomntu kunye nombono wakhe wezinto zililitye lembombo, imeko-bume esisebenza kuyo inokuba yinto esisomeleza okanye into eyaphula umbono wethu wezinto. Kukho iimeko ezithi zisuse ngokwenyani kwaye zilumaze ezona zindululo zokuyila. Kufuneka sifunde ukuziphepha. Kuya kufuneka sifunde ukukhathalela ubudlelwane bethu kwaye sinakekele ezo ndawo zinempembelelo embi kuthi njengabantu. UMilton usinika inkohliso yokuchonga olu hlobo lwendalo kunye nabantu abanokuba luncedo kakhulu. Nalu uvavanyo: kuya kufuneka uchithe ixesha nomntu, usele, uye kwisidlo sangokuhlwa, njl. Ayinamsebenzi kakhulu, kodwa ekugqibeleni jonga ukuba uziva unamandla okanye ungaphantsi, ukuba udiniwe okanye womelele. Ukuba udiniwe ngakumbi, oko kukutyhefe. Ukuba unamandla ngakumbi, kukucebisile. Uvavanyo phantse alunangqondo kwaye ndicebisa ukuba ndisebenzise ngalo lonke ixesha lokuphila.

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4. Ukuqeqeshelwa umsebenzi akwanelanga

Omnye weminqweno yethu emikhulu kukuba ziingcali, nangona kunjalo le ngcinga kunye nale ndlela yokuqonda ikwathotho kuthotho lwemida kubuchule ngokwabo. Umbhali wethu usixelela ukuba kwikhondo lakhe lomsebenzi wakufumanisa ukuba yintoni eyona nto ibalulekileyo ekusebenzeni. Ngokwenyani utsalo. Iinjongo apho umntu onqwenela ukuba ngumninimzi afumane impumelelo ngokwezoqoqosho, ke ngoko ukuba uthe wafumana ifomula emzisela izibonelelo, akasayi kuthandabuza ukuyithatha njengomgaqo ongathandabuzekiyo kwaye oku akuyi kuguqulela ngaphezulu nangaphantsi ekunikezeleni ezinye iifomula , amathuba kunye neendlela zokwenza. Ngale ndlela, ubungcali buba ngaphezulu komda. Emva kwayo yonke loo nto, into efunekayo ebaleni lethu, ngaphezulu kwayo nayiphi na enye into, kukreqo oluqhubekayo. Ubungcali abukhokeleli kulwaphulo mthetho kuba kubandakanya ukubakho kwempazamo kwaye ukuba uyingcali, imeko yakho inyanzelisa ukuba ungasileli, kodwa ukuphinda impumelelo. Ke ubuchwephesha njengomnqweno wobomi yinjongo enomda. 

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5. Ngaphantsi ayisiyonto ingaphezulu

Kwelinye icala, uMilton uthetha ngemantra ubuncinci bungaphezulu kwaye uyitshintshe ngomgaqo we kwanele ngaphezulu. Ukuba sibambelela kwimbali ebonakalayo yehlabathi sifumanisa ukubonakaliswa okunje indawo yobugcisa ezisibonisa kancinci ngamanye amaxesha azikho ngaphezulu. Ngamaxesha athile i-baroque iyimfuneko kwaye iyafana nomgangatho.

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6. Isitayile asithembekanga

Akunangqondo ukuhlala unyanisekile kwisitayela, akufanelekanga ukunyaniseka kwethu okungenammiselo. Umsebenzi wobugcisa ongaziwayo NguPablo Picasso bubungqina boku. Siphila kwindawo eguqukayo, eguqukayo. UMarx sele watsho ukuba utshintsho lwesitayile luhambelana ngokupheleleyo noqoqosho. Ukunxiba kunye nokuqhekeka okuthile kwenzeka xa uluntu luvezwa kwisitayile esifanayo ngendlela ephindaphindayo. Ngesi sizathu, rhoqo kwiminyaka elishumi okanye njalo kukho ikhefu, utshintsho kunye nokuzalwa ngokutsha. Uhlobo lohlobo luza kwaye luhambe kwaye inkqubo ebonakalayo iyalungiswa. Eli linqaku lokuthatha isigqibo eliya kuphawula kunye nokugqiba umkhondo wethu wonke. Abaqulunqi abazinzileyo banesigama sabo, indlela yokunxibelelana nokwenza eyabo. Esi sisicwangciso esiluncedo kakhulu sokuzahlula kwabo sikhuphisana nabo kunye nokuseka ubuni bethu obuqinileyo. Ukugcina isitayile sethu okanye ukuyiguqula yinto enzima ukujongana nayo, asazi ngokuthe ngqo ukuba silungenise nini utshintsho kumgca wethu womsebenzi. Sonke siyawazi amatyala amagcisa athe skim esibhakabhakeni ukuze kamva ahlala amile kwixesha elidlulileyo, liphelile, liphelelwe lixesha kwaye liphelelwe lixesha. Kukho amabali alusizi afana nala kaCassandre, ophambili oyena mzobi ubalaseleyo kwinkulungwane yama-XNUMX, owayengakwazi ukuziphilisa kwiminyaka yakhe yokugqibela kwaye wazibulala.

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7. Njengoko uphila, ingqondo yakho iyatshintsha

Ingqondo lelona lungu lisebenzayo emzimbeni, enyanisweni, lelona lungu linokuchaphazeleka ekutshintsheni nasekuvuseleleni. Ndinomhlobo ogama linguGerard Edelman osisifundiswa esikhulu kwizifundo zobuchopho kwaye ulwazelelo lwengqondo kwikhompyuter lilishwa. Ingqondo ifana negadi yasendle ekhula rhoqo kwaye isasaza imbewu, ivuselela, njl. Kwaye uyakholelwa ukuba ubuchopho bunokuthambeka- ngendlela esingazi kakuhle ngayo - kuwo onke amava kunye nokudibana esinako ebomini bethu.

Ndandinomdla kwibali elikwiphephandaba kwiminyaka embalwa edlulileyo malunga nokukhangela inowuthi epheleleyo. Iqela leenzululwazi lagqiba kwelokuba bayakufumanisa ukuba kutheni abanye abantu benelizwi elifanelekileyo. Ngabo abanokuliva inqaku ngokuchanekileyo kwaye baliphindaphinde ngokuchanekileyo kwisandi esifanelekileyo. Abanye abantu baneendlebe ezimnandi, kodwa isandi esinqabileyo sinqabile naphakathi kweemvumi. Oososayensi bafumanise-andazi ukuba-ukuba kubantu abane-pitch epheleleyo, ingqondo yahlukile. Ii-lobes ezithile zobuchopho zenze utshintsho oluphindaphindiweyo okanye isiphazamiso phakathi kwabo banelizwi elipheleleyo. Oku bekubangela umdla ngokwako, kodwa emva koko bafumanisa into ebangela umdla nangakumbi: ukuba uthatha iqela labantwana abaneminyaka emine okanye emihlanu ubudala ubafundise ukudlala ivayolin, emva kweminyaka embalwa abanye babo baya kube bekhula ngokupheleleyo. Kuzo zonke iimeko ubume bengqondo yakho buya kube butshintshile. Ewe ... oko kunokuthetha ntoni kuthi sonke? Sithanda ukukholelwa ukuba ingqondo ichaphazela umzimba kwaye umzimba uchaphazela nengqondo, kodwa ngokubanzi asikholelwa ukuba yonke into esiyenzayo ichaphazela ubuchopho. Ndiqinisekile ukuba umntu angandikhwaza ngaphesheya kwesitrato, ingqondo yam inokuchaphazeleka kwaye ubomi bam bunokutshintsha, yiyo loo nto umama wayesoloko esithi: "Ungazibandakanyi nala makhwenkwe mabi" kwaye umama wayenyanisile , ingcinga iyabutshintsha ubomi bethu nokuziphatha.

Ndikwacinga ukuba ukuzoba kusebenza ngendlela efanayo. Ndingumxhasi omkhulu wokuzoba, hayi kuba ndiye ndaba ngumzobi, kodwa ngenxa yokuba ndiyakholelwa ukuba ukuzoba kuyayitshintsha ingqondo, ngendlela efanayo ukufumana inqaku elifanelekileyo kutshintsha ubomi bevayolin. Ukuzoba kukwenza unike ingqalelo, kukwenza unike ingqalelo kwizinto ozibonayo, ezingekho lula kangako.

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8. Ukuthandabuza kubhetele kunokuqiniseka

Amandla okubaluleka abaluleke kakhulu. Ukubuza zonke iintlobo zeenkolelo ezendeleyo kusinika uluhlu olukhulu lwamathuba. Imigca ekugxilwe kuyo kunye neendlela zophuhliso. Ukuthandabuza kusinika inkululeko enkulu, ethi ibe ngumjelo ovulekileyo kwiidosi ezinkulu zokuphefumlelwa kunye neendlela ezifanayo kunye nezicetyiswayo. Ngombono obanzi nococekileyo, siya kuba nethuba lokwenza unxibelelwano olukhulu phakathi kweekhonsepthi, singene nzulu kwisikali esikhulu kwaye sigcine izinto ezinkulu ezivela kubunzulu bobuchule bethu. Izikolo zikhuthaza umbono wokuba ungalalanisi kwaye ukhusele umsebenzi wakho ngazo zonke iindleko. Ewe, inqaku kukuba wonke umsebenzi kufuneka wenze ngaphezulu kwayo nayiphi na into ngohlobo lokuzibophelela. Kuya kufuneka uyazi ukuba uza kuzibophelela entwenini. Ukusukela iimfezeko zakho ngokungaboniyo ngeendleko zokungabandakanyi ukuba kungenzeka ukuba ezinye zichanekile, ayithathi ngoyaba kwinto yokuba kuyilo sihlala sijongana nesithathu: umxhasi, abaphulaphuli kunye nawe ngokwakho. Ngokufanelekileyo, ngohlobo oluthile lothethathethwano onke amaqela aya kuphumelela, kodwa ukuzithemba kuhlala kulutshaba.

Kwiminyaka ethile eyadlulayo ndafunda into ephawuleka kakhulu ngothando, ekwabhekisa kubume bobudlelwane nabanye, yayisisicatshulwa esivela ku-Iris Murdoch kwingcwaba lakhe kwaye wathi: “Uthando yeyona nto inzima kakhulu ukuba uyiqonde. enye, engeyiyo enye, iyinyani ”. Ngaba ayisiyonto imnandi? Isiphelo esona sihle malunga nothando onokucinga ngaso.

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9. Malunga nobudala

Kunyaka ophelileyo umntu othile wandinika incwadi emnandi kaRoger Rosenblatt yosuku lwam lokuzalwa olubizwa ngokuba yi-Aging Gracefully. Khange ndiqonde ngesihloko ngelo xesha, kodwa inemithetho emininzi yokuguga kamnandi. Umgaqo wokuqala ngowona ufanelekileyo: “Ayinamsebenzi. Ayinamsebenzi ukuba ucinga ntoni. Landela lo mthetho kwaye uya kongeza amashumi eminyaka kubomi bakho. Ayinamsebenzi nokuba kungekudala okanye kamva, ukuba ulapha okanye phaya, ukuba uyitshilo okanye akunjalo, ukuba ulumkile okanye usisidenge. Ukuba uphume utsaliwe okanye unenkqayi okanye ukuba umphathi wakho ukujongile ukrwitshiwe okanye isoka lakho okanye intombi yakho ijonge kuwe ikrwitshiwe, ukuba ukrwitshiwe. Nokuba uyayifumana okanye awuyifumani loo nyuselo okanye ibhaso okanye indlu: ayinamsebenzi ”. Ubulumko obukhulu. Emva koko ndeva ibali elimnandi elibonakala lihambelana nomthetho wenombolo 10:

Unosilarha wayevula ishishini lakhe ngenye intsasa kwaye xa wayesenza njalo, umvundla wafaka intloko yakhe emnyango. Unosilarha wothuka xa umvundla ebuza, "Unayo ikhaphetshu?" Uphendule wathi: "Le yindawo yokuthengisa inyama, sithengisa inyama, hayi imifuno." Umvundla waxhuma kwaye ngengomso xa unosilarha wayevula ishishini lakhe, waphinda wakhupha intloko wabuza, "Unayo ikhaphetshu?" Unosila, sele enomsindo, uphendule wathi: "Mamela impuku encinci, ndikuxelele izolo ukuba siyathengisa inyama, hayi imifuno kwaye kwixesha elizayo xa usiza apha ndizokubamba entanyeni ndizincamathisele ezo ndlebe emhlabeni." Umvundla wanyamalala kwaye akukho nto yenzekileyo iveki. Ngenye intsasa umvundla wakhupha intloko yakhe kwikona waza wabuza, "Unazo iinzipho?" apho unosilarha wathi, "Hayi," watsho umvundla, "unayo ikhabishi?"

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10. Thetha inyani

Ibali lomvundla libalulekile kuba lifikile kum elokuba ukufuna ikhaphetshu kwivenkile enesilarha kungafana nokukhangela imigaqo yokuziphatha kwicandelo loyilo. Akubonakali ngathi yeyona ndawo ifanelekileyo yokuyifumana.

Kuyathakazelisa ukuqaphela ukuba kwikhowudi entsha ye-American Institute of Graphic Art kukho inani elininzi lolwazi malunga nokuziphatha kubathengi nakwabanye abayili, kodwa hayi igama malunga nolwalamano lomyili kunye noluntu. Into elindelwe kwesosilarha kukuba uthengisa inyama etyiwayo kwaye angalahlekisi izinto ezithengiswayo. Ndiyakhumbula ndifunda ukuba, ngexesha leminyaka kaStalin eRussia, yonke into eyayibhalwe "inyama yenkomo" yayiyinkukhu. Andifuni ukucinga ngento enokubizwa ngokuba "yinkukhu."

Sinokwamkela inqanaba elincinci lokukhohlisa, njengokuxokiswa malunga nesalathiso se-hamburger, kodwa xa unosilarha esithengisela inyama ebolileyo, siya kwenye indawo. Njengabaqulunqi, ngaba sinoxanduva oluncinci kubaphulaphuli bethu kunosilarha? Nabani na onomdla wokugaya abaqulunqi bemizobo kufuneka aqaphele ukuba uhlaselo lweKholeji esemthethweni kukukhusela uluntu, hayi abayili okanye abathengi. "Musa ukulimaza" sisilumkiso koogqirha esinento yokwenza nobudlelwane babo nezigulana zabo, hayi noogxa babo okanye neelebhu. Ukuba besingabalingani, ukuthetha inyani kuya kuba yeyona nto ibalulekileyo kwimisebenzi yethu.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
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  1.   IJorge Technologies sitsho

    Inqaku elipheleleyo! Ndirhuma kwisikhokelo ngasinye, ngoku ukuba kufuneka usisebenzise ... Umlandeli othembekileyo weGlaser.

    1.    UFran Marin sitsho

      Enkosi ngokuma nguJorge! Konke okugqibelele!

  2.   IJorge Technologies sitsho

    Inqaku elihle! imithetho elishumi enkulu ... ngoku kufuneka siyisebenzise ekusebenzeni yeyona nto inzima.

    1.    UFran Marin sitsho

      Ukufaka isicelo kuhlala kuxabisa ngaphezulu, kodwa kubalulekile ukuba sibe nezalathiso ezilungileyo ezifana neGlaser! Imibuliso kunye nombulelo wokudlula!