Kwakhiwa njani uphawu lwentengiso

Kwakhiwa njani uphawu lwentengiso

Isazisi esibonakalayo kukumelwa komzimba kwegama. Kubaluleke kakhulu kuba kunxibelelana kwaye kubonakalisa ifilosofi kunye neenqobo ezisemgangathweni zenkampani kuluntu. Isazisi esibi sokuboniswa sinokubonisa umfanekiso ongafanelekanga wenkampani, yonakalise igama layo lenkampani, kanye njengokuba isazisi esibonwayo esomeleleyo sinceda ukudibanisa umfanekiso oqinileyo nolungeleleneyo. Ngamaxesha apho unxibelelwano lubalulekile, kwaye okuninzi, iinkampani kufuneka zizabalaze ukulawula oko zinxibelelana ngazo, zicinga ukuba zihlala zihambisa umyalezo, nokuba bayafuna okanye cha. Ukuyila isicwangciso sonxibelelwano kuphela kwendlela yokukhokela umfanekiso abachaphazelekayo Baza kudibanisa inkampani kwaye ubunikazi obonakalayo ngokuqinisekileyo buyinxalenye yeso sicwangciso.

Iinkampani ziya zixhalaba ngokuya kwintengiso kunye nokucinga okunomdla, okunomtsalane ngokuhambelana nomoya kunye neenjongo zeshishini. Imibutho eneminyaka yamava kumacandelo abo iguqula ukubonwa kwabo ukuze babonakalise kwezinye iimeko udumo lwamava abo okanye ukuzama ukuvuselela umfanekiso wabo ukuze bazilungiselele okwangoku (njengoko kunjalo ngeBurger King okanye eMcDonalds). Iimpawu ezinkulu, eziyimizekelo yempumelelo kwishishini, ziye zacokisa ukubonwa kwazo iminyaka. U-Apple, umzekelo, ebesebenzisa ukumiliselwa kweenguqu ukufumana izitshixo ezenza ukuba namhlanje kubhekiswe kuyilo lwegama. Kodwa… lwakhiwa njani uphawu lwentengiso? Qhubeka ufunda kuba yile nto ndiza kukuxelela yona kule posi.

Ukucwangciswa kwangaphambili

Ukucwangciswa kunye nokwakha ukubonwa kwegama elitsha

Imfuno esisiseko yesazisi esibonwayo sophawu olusebenzayo kukuba sihambelane, iyahambelana nemodeli yeshishini, kunye namaxabiso enkampani kwaye iyahambelana nezinto eziyila. Oku kungqinelana kunokucwangciswa kuphela kwinkqubo yendalo kunye nomsebenzi wophando opheleleyo.

Iimpawu ezintsha ezenziwe

Xa uphawu luqala ukusuka ku-zero, kusengqiqweni ukuba kukho utyekelo oluthile lokuzama. Amashishini ayatshintsha ngokuhamba kwexesha kwaye ahlengahlengiswe ukuze ahambelane neemfuno zentengiso (ezihlala zitshintsha). Nangona kunjalo, ngaphambi kokuqala ukuyila into ebonakalayo yohlobo Kuyimfuneko ukuphendula imibuzo esisiseko:

  • Yintoni imishini, umbono kunye namaxabiso enkampani?
  • Yintoni imodeli yeshishini?
  • Yintoni abaphulaphuli ekujoliswe kubo? (Ngubani lo ndijongana naye njengenkampani)
  • Yeyiphi indawo endifuna ukuba inkampani ihlale kuyo kwintengiso?
  • Zithini iinjongo zeshishini?
  • Zithini iinjongo zonxibelelwano?

Ukuphendula le mibuzo kubalulekile, kuba yile micimbi, njengenkampani, kufuneka sazi ukuba sinxibelelana njani (ngaphakathi okanye phesheya). Ukuba asazi ukuba singayiphendula njani le mibuzo ngamagama, sizimisele ukuyenza njani ngezinto ezibonakalayo ngokubonakala kweshishini? 

Iinkampani ezinerekhodi ethile yomkhondo

Kwimeko yeenkampani ezinerekhodi ethile yomkhondo, iinkampani ekusenokwenzeka ukuba sele zinazo izinto ezibonakalayo kodwa zifuna ukuziguqula, inkqubo iyafana. Nangona kunjalo, okwangoku kufuneka thathela ingqalelo umfanekiso wangoku wequmrhu Yophawu oludityanisiweyo kuyo yonke imbali yenkampani. Umfanekiso wobumbano, eneneni, ngumfanekiso woluntu kwinkampani, kubandakanya ukucalucalulwa esinako ngaphambi kokwazi uphawu kunye nezigwebo esizenzayo emva kokubazi nangenxa yamava.

Isazisi esibonwe kakuhle sinceda kakhulu ekukhokeleni abantu abachaphazelekayo emfanekisweni njengenkampani, singathanda ukuyihambisa. Ukuba inkampani yakho sele isebenza, ngaphambi kokuntywila kwinkqubo yohlaziyo lwesazisi esibonakalayo, ungakhathazeki Buza uze wazi Ngowuphi umfanekiso abaphulaphuli bakho abanalo uphawu? Xa usazi, zibuze ukuba ingaba ngulo mfanekiso ufuna ukuwudlulisa, yeyiphi indawo yesiphoso (esingcono okanye esibi) isazisi sakho esibonakalayo sinesiphi kunye nesazisi esibonwayo esitsha ekufuneka sibe negalelo.

Uphando: wazi ukhuphiswano, umxholo kunye nentengiso

Uphando lwakha ukubonwa kwegama

Njengokuba kubalulekile ukwazi inkampani ukuyichaza into ebonakalayo yolu phawu, Ukwazi imeko eliza kuqhubeka kuyo ishishini kunceda uyilo lusebenze ngakumbi. Phambi kokwazisa igama lakho, phanda ukuba yintoni esebenzayo kwindawo oza kuthatha inxaxheba kuyo kwaye ufumanise ukuba zenzani ezinye iinkampani zeli candelo, Ukufunda kwiimpazamo kunye nempumelelo yokhuphiswano ngumbono omkhulu! Ngokumalunga nobunikazi obonakalayo kukho iifashoni kwaye ukungazazi kunokukhokelela ekubeni wenze uphawu lwakudala olwenza ukuba ubone kwimarike njengenkampani ephelelwe lixesha kwaye engakwaziyo ukuthatha imiceli mngeni yangoku, hlaziya inkcubeko yakho ebonakalayo.

Yenza incwadi yesazisi yokubonisana

Incwadana yesazisi yokubonakalayo idibanisa zonke izinto ezenza uphawu lokujonga uphawu kwaye sisixhobo esiluncedo kakhulu esinceda ukufezekisa enye yeenjongo ezibaluleke kakhulu kunxibelelwano lwenkampani: ukuhambelana. Emva koko ndiza kukuxelela zeziphi izinto ezisisiseko kwincwadana yesazisi yokubonakalayo kwaye, ke ngoko, kufuneka ichazwe kwaye iyilwe kwinkqubo yokwakha uphawu lwegama lophawu.

Umnqophiso, umbono kunye neenqobo ezisemgangathweni

Eli candelo liza kuvakala liqhelekile kuwe, kodwa lihlala lifakiwe kwiincwadana zezazisi ezibonakalayo. Yindlela yokukhokela uyilo ezinye izinto ezichongiweyo zebrendi, ngokucacileyo, ekufuneka ziyilelwe ukomeleza la maxabiso kunye nokugqithisela eluntwini i-mission, umbono kunye nomoya wenkampani. 

Imibala

Imibala kwimbonakalo yesazisi

Kuya kufuneka uchaze ukuba iya kuba yintoni iphalethi yombala Kwintengiso. Imibala ine amandla asisiseko xa uhambisa izimvo abathathi-nxaxheba. Umzekelo, utshintsho lwemibala eyenziwe nguMcDonalds isebenzele ikhonkco ukuhambisa umyalezo ofanelekileyo ngakumbi kumaxesha, ukuzama ukudibanisa umxholo omtsha kunye nophawu lwayo: iimveliso ezintsha.

Umbutho wemibala kwindawo ebonakalayo yempawu

Kodwa umbala wephalethi olungileyo awuncedisi kuphela ukuba ungqinelane nomyalezo esifuna ukuwudlulisa, kukho ii-brand eziye zakufezekisa oko indibaniselwano ethile yemibala inxulunyaniswa ngqo neemveliso zakho (umzekelo umzekelo kaLevi, obomvu nomhlophe).

Ukuchwetheza

I-typography yenye yezinto ezibonakalayo ezenza uphawu lwentengiso. Emva kwayo yonke loo nto, inokuqondwa njengesandi selizwi. Inyaniso yokuba inkampani ihlala inxibelelana nendibaniselwano efanayo yokuthayipha inceda uluntu ukuba lunxulumanise imiyalezo ethunyelwe uphawu, ngaphandle kokubona ezinye izinto ezimele ilogo.

Iimpawu

Ukubaluleka kwelogo kwindawo ebonakalayo yegama lophawu

Eyona yeyona nto ibonakalayo yesazisi sophawu. Ngokwesiqhelo, Banamandla amakhulu okomfuziselo ke sesinye sezixhobo eziluncedo ekufuneka inkampani iqatshelwe kunye nokwenza umfanekiso malunga nemisebenzi yabo. Ukuba nelogo eyahlukileyo kunye neyobukhali kubalulekile kuba iyakukunceda ubekhona eluntwini apho ukhula njengenkampani Jonga imeko ye Starbucks! Umzekelo olungileyo wendlela inkampani ekwazi ngayo ukufikelela kubaphulaphuli nge logo yayo, phantse ukudala uluntu olungqongileyo.

CUkuqesha ingcali ukuyila ilogo yenkampani yakho kutyalo-mali olulungileyo kwaye namhlanje unokufikelela kuluhlu olubanzi lwabayili kwiqonga le-Intanethi, umzekelo, ezininzi bafunwa banikele ngeenkonzo zabo kwi uyilo lwe logo kwiFiverr Kwaye kukho ukubonelelwa ngazo zonke iintlobo zeepokotho kunye nezitayile.

Iimpawu zokusetyenziswa kwelogo kufuneka zibandakanywe kwincwadana yesazisi ebonakalayo: Zonke iinguqulelo ezikhoyo kunye nokuba inguqulelo nganye kufuneka isetyenziselwe ntoni, ubukhulu obuvumelekileyo, imida ...

Izinto zenkxaso ebonakalayo

Izinto zenkxaso kubume bokubonisa uphawuUkuxhasa ukubonwa Ziluncedo kakhulu xa uhlengahlengisa umyalezo wakho kumaqonga ahlukeneyo kunye nemithombo yeendaba. Ukuba unxibelelana neenethiwekhi zentlalo, umzekelo, awunakufuna ukugcwalisa lonke ushicilelo lwakho nelogo yenkampani, ukuba nezinye izixhobo ezibonakalayo kuya kwenza ukuba abo basuka kwelinye iposi baye kwelinye bakhawuleze bapapashe olo phawu nophawu lwakho, nokuba akunjalo ayizizo ilogo. Okanye kwezinye iimeko, Zingasetyenziselwa ukomeleza ubudlelwane kunye nophawu kwimikhankaso yentengiso I-Uber ilishumi xa kufikwa ekusebenziseni izinto ezibonakalayo ezixhasayo! Jonga indlela abasebenzisa ngobuchule ngayo u-Uber ka "U" ukwenza izakhelo zekhabhathi kunye neebhodi zeebhodi.

Inqaku lokugqibela: inkxaso

Xa uyila into ebonakalayo kubalulekile ukuba ucinge ngenkxaso apho uphawu luya kunxibelelana, kuba ayizizo zonke iifomula ezibonakalayo ezisebenza ngokulinganayo kuwo onke amajelo eendaba. Kuya kubakho izinto ezisebenza kakuhle kakhulu kunxibelelwano lwasentlalweni kodwa zilahlekelwe yintsingiselo kwimithombo yeendaba ebonakalayo kunye nokunye. Iziqwenga zakho kufuneka zicingwe ngokusekwe kwindawo abaya kuba nayo.


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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