Namhlanje, iMicrosoft, kunye nezinye iimveliso ezinje ngeApple okanye uGoogle, zenza iqela lezona nkampani zinkulu kwaye zinamandla kwihlabathi liphela. Ngokuqinisekileyo uninzi lwethu sonke, ngaxa lithile ebomini bethu, sisebenze nenye yeemveliso esizinikwa nguMicrosoft, nokuba yiLizwi, iPower Point, iWindows, njl. Olu phawu belukunye nathi ngaphezulu kweminyaka engama-40, ke makhe sibone ukuba ilogo yeMicrosoft yavela njani ekuhambeni kweminyaka.
Ngaba siyazi ukuba ilogo yokuqala yaloo nkampani yayinjani? Siza kuqala uhambo apho kufuneka sihambe kwiminyaka eliqela eyadlulayo kwaye, apho siya kufumanisa imvelaphi yale nkampani. Olu phawu luye lwaqulunqa kwaye luqhubeka luyinxalenye yobomi babaninzi bethu kwaye, ngaphezu kwakho konke, kwimbali yoluntu.. Hlala ubukele, njengoko siqala olu hambo lunomdla kwixesha elidlulileyo.
Lithini ibali emva kweMicrosoft?
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Ngokuqinisekileyo, xa usiva umntu ebiza eli gama, awucingi nje kuphela ngenkampani kodwa nangomfanekiso omele wona, umsunguli wayo uBill Gates, into engamangalisiyo. Inkampani yasekwa ngo-1975, nguBill Gates noPaul Allen, kwisixeko saseAlbuquerque.. Ngokuqhwanyaza kweliso, ngenxa yobungcali babo ekuphuhliseni nasekuthengisweni kweenkqubo zolwazi, ngokukhawuleza bakwazi ukuba ngabasebenzi abangaphantsi kwe-IBM.
Ngeminyaka yee-90, inkqubo yokusebenza yeWindows eyaziwayo kwihlabathi yavela.. Ekuhambeni kwexesha, kwafika nezinye iimpumelelo, ezifana nophuhliso lwe-Internet Explorer, isichazi-magama se-Encarta, i-Ofisi suite kunye nemidlalo.
Ngaphezu komnye wenu, phantse ngokuqinisekileyo, baya kuzibuza ukuba igama elithi Microsoft livela phi, ke, livela kumagama amabini esiNgesi; i-microcomputer kunye nesoftware, into elula kakhulu xa ujonga kuqala, akunjalo? Inkampani, ekuqaleni kwayo, yaphakamisa umbono wokubhala igama layo lokwahlula izifinyezo zamagama amabini ngokusebenzisa ikhonkco., kodwa le ngcamango yathi shwaka ngokukhawuleza ukuze kuthatyathelw’ indawo igama njengoko silazi namhlanje.
Uhambo oluya kwixesha elidlulileyo: Imbali yelogo yeMicrosoft
Bobabini abaseki, abachazwe kwicandelo langaphambili, babandakanyeka kwinkqubo yoyilo lwesazisi senkampani. Ubucinga ntoni ukuyila le logo? Ewe, ngokwenene asazi ngokuqinisekileyo. Kuthiwa abasunguli bafumana ipleyiti yevinyl kwaye ukusuka apho bacinga ukuba ifonti ephefumlelweyo ephefumlelweyo iya kuba yinto efanelekileyo.
Enye yeengqikelelo ezenziwayo kwaye abantu abaninzi bavumelana nazo, yileyo uchwethezo olusetyenzisiweyo kuyilo lwelogo yenkampani lukhuthazwe lulwimi olusetyenziselwa inkqubo. I-logo eyenziwe ngefonti ye-sans serif, imvelaphi yexesha kwaye imele ngokuthembekileyo iminyaka ye-70. Isitayela esithile se-retro.
1980: uyilo ngokutsha i-rocker
Njengoko sibonisile, ngo-1980 kwavela uhlengahlengiso lokuqala lophawu. Babonisa umfanekiso omtsha apho inkuthazo inokuvakala kumaqela omculo elo xesha. Isitayela esahluke ngokupheleleyo kwisigaba sangaphambili.
Igama lenkampani libhalwe kumgca ofanayo, kungekhona ezimbini njengoko kunokubonwa kwisinyathelo sangaphambili. Kwakhona, ifonti yochwethezo esetyenzisiweyo ixinene ngakumbi kwaye inomzobo onomtsalane noko kubalinganiswa bayo kwaye sinokuthi ndlongondlongo ngenxa yee-engile ezitsolo, izinto ezisikhumbuza ngelogo yeqela le-Metallica.
1982: Wamkelekile Blibbet
Kwiminyaka emibini emva kokuvela kwelogo ye-rocker, igama lesidlaliso elithi "Blibbet" livela. Inkampani ishiya ecaleni eso simbo seqela lomculo esithethe ngalo, kwaye igxile kakhulu kumlinganiselo othe chatha kunye nomba woshishino.
Kwigama lesazisi, ifonti ye-sans serif esetyenziswa kakhulu kuyilo iyasetyenziswa. Ekuphela kwento eyayenza yagqama kukusetyenziswa kwemigca ethe tye kuphawu lwe-O olwenzela isiphumo esifana neCD. Oku kwenziwa, ukuba le leta, isetyenziswe njengophawu lwe logo yenkampani.
Ngasekupheleni kwee-80: Ihlabathi lePac Man
Enye yezona logo zenkampani ezisetyenziswa ixesha elide yadalwa ngasekupheleni kweminyaka yoo-80. Abantu abaninzi bayibiza ngokuba yiPac Man logo, ngoku siza kubona unobangela wesi siteketiso. Ngolu yilo, into eyayifunwa yinkampani yayikukubonisa amandla ayo kunye nokubaluleka kwayo kwimarike.
Olunye lolona hlobo luqhelekileyo lokuchwetheza kwihlabathi loyilo lolo lukhethelwe ukubunjwa kwalo, iHelvetica.. Ifonti esasetyenziswayo kwiminyaka embalwa eyadlulayo nanamhlanje. Njengakwimeko yangaphambili, kunokubonwa ukuba kukho isithuba esimangalisayo phakathi koonobumba u-O kunye no-S, efakwe njengentloko xa inkampani yabhalwa kwaye ibizwa ngokuba yi-Micro-soft.
Ngonyaka 2011, inkampani yatshintsha isaci sayo kwaye kwabakho utshintsho oluncinci kuyilo lwesazisi sayo. Abaqulunqi banciphisa ukuthambeka okwakukhona phakathi kwabalinganiswa.
Ixesha langoku
Kunyaka ka-2012, kuxa olu yilo lutsha lwelogo yeMicrosoft luqala ukusetyenziswa, isazisi esidalwe ngabasebenzi benkampani. Uyilo lochwethezo olukekeleyo kunye nolungqindilili lwashiywa ngasemva, kwaye indlela yenziwa ukuba kusetyenziswe uhlobo lokubhala olwahlukileyo, ifonti yeSegoe UI.
Nangona kunjalo, yintoni uninzi lweempawu zelogo yeli nqanaba luphawu olumibalabala oluhamba negama lenkampani, nto leyo eyenza ukuba yahluke ngokupheleleyo kwiinguqulelo zangaphambili. Isethi yezikwere ezine ezinemibala eyahlukeneyo, eyenza uhlobo lwefestile, olukhumbuza ifestile yeWindows, enye yeemveliso eziphumelele kakhulu zenkampani.
Zininzi, iithiyori eziye zaphuma kule minyaka idlulileyo le nto yahlukileyo yophawu, enye yazo. isixelela ukuba umbala ngamnye umele imveliso yenkampani. Oko kukuthi, ebomvu iya kuba yi-PowerPoint, eluhlaza okwesibhakabhaka ihambelana neLizwi, eluhlaza kwi-XBOX consoles okanye i-Excel, kwaye ekugqibeleni ityheli eya kudityaniswa ne-Bing. Ngokufutshane, uyilo lwelogo olunamandla kakhulu lwakhiwe kwaye lulapha ukuhlala.
Ucinga ntoni ngohlengahlengiso olufunyenwe yilogo yeMicrosoft? Ngaba ucinga ukuba ilogo yangoku imele ngokuthembekileyo inkampani? Kithina, luphawu olulula olumele ngokufanelekileyo inkampani. Ukusetyenziswa kwe-typography elula kunye nesimboli esicocekileyo kwaye, kunye nokusetyenziswa kwemibala esisiseko, unike umgangatho ophezulu kwaye wenze ukuba ubonakale kuzo zonke iintlobo zabaphulaphuli.