Yitsho ukuba i Isotype uphawu lezemidlalo Nike, yenye yeempawu ezidumileyo emhlabeni, iyasilela ngokwenene. Le logo ibikwimbonakalo ebonakalayo yabemi abaninzi beplanethi; Wonke umntu wakha wanalo uphawu kwi-retina yethu, ilogo yenye yezona nkampani zinkulu emhlabeni kwaye zenziwa kwakhona ngeendlela ezili-1000 ezahlukeneyo, kwimidiya eyahlukeneyo nakwizixhobo ezahlukeneyo.
Umyili wolu luyilo ayikho enye into ngaphandle koko UCarolyn Davidson, eyagunyaziswa nguPhil Night, omnye wabanini benkampani Imidlalo yeRibhoni eBlue, ukwenza ilogo yothotho lwezihlangu zemidlalo ... kulapho ibali libizwa ngokuba .... UCarolyn Davidson kunye swoosh.
UCarolyn Davidson
Kulo ngoku, amakhulu amawaka eengcali ukuyila kwihlabathi liphela baphuhlisa umsebenzi wabo kuba befuna ukufana nenye ye uyilo olukhulu, abo basiphawule ngobunzima bokuzibona yonke imihla zibandakanyiwe kwinto yethu iconography ezisisiseko ngokubanzi mihla le. Kungenxa yoko le nto, njengakwizithuba zangaphambili, ndikuzisele abayili bangoku kwizithuba ezinje, Jing zhang bonisa ukuba zinjani na izinto ngaphakathi Kukwabonakala kubalulekile kum ukubonisa abayili abakhulu bexesha lethu.
El logo de coca Cola, yena Gallo de Kellogh's, i murcielago ukusuka esifubeni se Batman, la Ubuso boncumo de Mattano, zezinye zeelogo endizikhumbulayo ukusuka ebuntwaneni bam, kwaye ngamnye wethu unezethu, nkqu abazali noomawokhulu bethu babenazo. Imikhwa yabathengi esinayo yokwenza ezo logo zihambelane nabantu okanye amaqela, iilogo ngokuqinisekileyo ezihambelana nezo zeempawu ezaziwayo. Ewe kunjalo ngokuqinisekileyo Nike iphakathi kwabo.
Kwi 1971, UCarolyn Davidson Ndingumfundi ka ukuyila de la IYunivesithi yasePortland apho yangqamana nayo Phil Knight, unjingalwazi wezezimali eyunivesithi kwaye ngubani kunye Umthetho oyilwayo uBowerman, Utitshala weembaleki kamva wayeza kwaziwa kwihlabathi liphela ngokuba ngabaseki bolunye lweyona midlalo idumileyo Nike.
UCarolyn Davidson uxelela uSho Magazine wasePuerto Rico indlela adibana ngayo UPhil Knight:
Ngenye imini ndandihleli kwipaseji yesakhiwo sobugcisa, ndisebenza nomlingane wam kwizifundo zobugcisa ngombono kunye nokudibana. Ngelixa sasenza umsebenzi wesikolo sathetha, kwaye ngelinye ixesha wandibuza ukuba ndiza kubhalisela izifundo zokupeyinta ioyile, ndathi hayi, kuba iklasi yayixabisa kakhulu kwaye ndandingakwazi ukuyihlawula. Abantu abaninzi babedlula ngakuthi, kodwa andizange ndiqonde ukuba uPhil Knight udlula phambi kwethu, kanye njengokuba ndandicacisela umhlobo wam ukuba kutheni ndingazukuthatha ezi klasi. Emva kwemizuzu elishumi, kwafika indoda enxibe isuti emnyama eblowu yaza kuthi, "Ndivile ukuba awukwazi ukufikelela kwizifundo zokupeyinta ioyile" (ungubani kwaye uyazi njani loo nto? Ndacinga). Ngokukhawuleza, le ndoda yazazisa yaza yandixelela ukuba isebenzela iTiger Shoes, abanye abaphathi baseJapan bayeza elizweni kwaye bafuna uncedo lokwenza iitshathi kunye neigrafu, kwaye uzakundibhatala iidola ezimbini ngeyure. Ukujonga ukuba ndingumfundi kuhlahlo-lwabiwo mali olunqongophele kakhulu, impendulo yayingacacanga. Ndamkele kwaye laqala kanjalo ibali lam.
I-logo yeNike ukutyhubela amashumi eminyaka.
Ke ukulunga kwe Phil ubuze wethu UCarolyn ukwenza uyilo lwefayile ye- logo yezihlangu zemidlalo. Wamnika uyilo oluninzi awukhethileyo kulo Isotype del logo de Nike, yaziwa njenge swoosh, abanye bathi kungenxa yemilo yombhobho, kwaye omnye bathi kungenxa yelaphu lenye yeziyilo zokuqala zezihlangu ezazibizwa swoosh Fiber. Igama le Nike, yanikwa ngu UJeff Johnson, ovela kwisebe loPhando noPhuhliso, owalifumana kuThixokazikazi wamaGrikhi Nike, owabhabha watsibela ngaphezulu idabi lomlo.
UCarolyn Ndibiza kuphela iidola ezingama-35 ngento eyeyona ilogo isebenze kamva kwimbali yentengiso:
Xa umzobo oza kuchonga uphawu lwe PhilNdizibuze ukuba ndizokumhlawulisa njani ngenxa yoyilo lwam, ndiye ndacinga ukuba ndiza kumbiza imali ngomzobo awukhethileyo, kwaye amashumi amathathu anesihlanu eedola yile nto ndiyicelileyo. Ngayiphi na imeko, kubalulekile ukukhankanya ukuba bendinokufunda okuninzi. Kwiminyaka elishumi kamva, xa inkampani yaya esidlangalaleni, Nike balungiselela ulwamkelo kum apho bandinika umsesane wegolide okwimo ye swoosh nedayimani ebotshelelwe. Phil Undinike izatifikethi ezimbini kwimvulophu evaliweyo; omnye wandibeka kumnini wenani elithile lezabelo ze Nike kwaye omnye wathi ndinoxanduva, ukusukela ngalaa mzuzu ukuya phambili, kumabango ewaranti kunye nezihlangu ezineziphene. Phil Uyindoda ebalaseleyo, enyaniseke kakhulu kwaye enoburharha. Nike Ndandihlawule amashumi amathathu anesihlanu eerandike yonke into ibilungile kwaye Phil wayengenanto angayenza, kodwa ke wayenza. Ngokuqinisekileyo wayendihlawule kakuhle kakhulu ngomsebenzi wam.
Iinkcukacha ezithe xaxe - Jing zhang bonisa ukuba zinjani na izinto ngaphakathi
Le yindlela endamnika ngayo.
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