Ukufundisisa iinkosi kuyilo oluphendulayo kwintengiso ye-imeyile kunye namaphepha okufika

Uyilo oluXabisekileyo

El Uyilo oluphendulayo lubalulekile namhlanje ngenxa yeefomathi ezahlukeneyo ajonge kuyo umsebenzisi kwithebhulethi yakhe, iselfowuni kunye nekhompyuter. Uyilo oluphendulayo kwintengiso ye-imeyile kunye namaphepha okufika kubaluleke ngakumbi kunxibelelwano lwe-omnichannel kunye nabaxhasi bethu.

Ke kuya kufuneka uyithathe ngokungathí sina ukuthatha iitemplate ezahlukeneyo Ububanzi obahlukeneyo bokufika noyilo olulungileyo kunokwenzeka ezo ncwadana zeendaba okanye elo phepha lokufika apho abathengi bexesha elizayo esifuna ukuba baguquke kwintengiso zethu kuGoogle okanye kuFacebook.

Uyilo oluphendulayo kwintengiso ye-imeyile

Ukuthengisa nge-imeyile yenye yeendlela zokubhengeza ukunikezelwa kwiimveliso okanye ezo zithuba zintsha zenziwe kwibhlog yethu ukuya imxinwa ngendlela enzulu kunye nabo bonke abalandeli bethu.

Ukuba ezi ncwadana ziyaphendula kuthetha ukuba zinokubonwa ngokugqibeleleyo kwiselfowuni, ithebhulethi okanye ikhompyuter. Ke kufuneka sizame ukuba nezixhobo eziyimfuneko ukuze zonke izinto ezibonwayo zihambelane ngokwaneleyo ukuze ifundwe ngokulula lencwadana.

IKEA

Incwadana yeendaba ye-IKEA

Ukuphendula kuthetha ukuba umboniso wephepha kwizixhobo ezahlukeneyo uhlala uchanekile. Ngale nto sinezixhobo ze email marketing ezisincedayo ukuvavanya incwadana yeendaba eyenziwe ngeefomathi ezahlukeneyo kwaye ke siguqule amaxabiso anje ngokutshixa okanye umda ukuze zibekwe ngokugqibeleleyo njengoko sinciphisa ububanzi besikhangeli sethu.

Kulo uyilo lwewebhu ngeCSS "Imibuzo yeMedia" iyasetyenziswa ukuyila iwebhusayithi ngokwefomathi. Ukuya kuthi ga kwi-360px iya kuba yeyeselfowuni, kwaye ukusuka kwi-360px ukuya kwi-650px sinokwenza uhlengahlengiso kubo bonke abo bantu babona iwebhusayithi yethu kwithebhulethi.

Eminye yemigaqo yeeleta zethu zentengiso ze-imeyile zezi:

  • Ulawulo oluphathekayo olucocekileyoIsihloko esikwi-H2 ukushiya isicatshulwa kwifomathi yomhlathi.
  • Imithombo emibini eyahlukeneyo: isihloko esinye kunye nesicatshulwa senza ukuba incwadana yethu yeendaba ifundeke ngcono.
  • El Ukusetyenziswa kombala ukwahlula isihloko, isicatshulwa kunye nezinye izinto: singahamba ngokuthe ngcembe ukusuka kumbala omnyama ukuya kokukhanyayo.
  • Un I-CTA (Biza isenzo) icacile kwaye iyahlula: ukuba ilogo yenkampani yethu ibomvu, i-CTA inokuba kulo mbala ngelixa eminye ikumbala wokudibanisa.

Sikunika umzekelo ocacileyo wento enkulu Uyilo oluphendulayo kwincwadana yeendaba eqhutywa yiFilmin kwaye ungabona kumfanekiso obonelelweyo. Cacisa ubuchwephesha obumhlophe, kunye nesicatshulwa ngombala ongwevu kakhulu kodwa loo nto isivumela ukuba sikhawuleze sibone iindawo ezahlukeneyo apho simenyelwe ukuba sifunde ukuba siyafuna. I-CTA ayisiyiyo ukuba ivela kwelinye ilizwe, kodwa iyanceda kuloo icon yokuphinda yenze kwaye oko kusenza sibone ukuba silindelwe.

Ukuphendula kwiFilimu

Izithuba ezaneleyo kwimida, mhlophe njengombala ophambili wesicatshulwa kunye elingana ngokugqibeleleyo nelogo Yophawu; ijikelezwe yile ngwevu iyenza igqame. Umfanekiso omangalisayo obeka inqaku kwileta yeendaba ebandakanyekayo ukusuka kumzuzu wokuqala. Izithuba zabo nazo zishiywe emacaleni ukuze bonke ububanzi besikrini "abudliwe".

Kulo Inguqulelo yedesktop igcina loo migaqo, sishiya indawo eninzi kwizicatshulwa kwaye sishiya umda omkhulu kwicala ngalinye:

noluphendulayo

Uyilo oluphendulayo kwiphepha lokufika

Los imigaqo efanayo inokusetyenziswa kuyilo oluphendulayo wephepha lokufika. Kubaluleke kakhulu ukuthatha lonke ixesha emhlabeni ukukhetha ngokufanelekileyo itemplate kwaye ulandele imigaqo kuyilo:

  • Ukulula kokubonakalayoSithetha ngokugcina izithuba ezingenanto ukuze sigxile kwii-CTA.
  • Imifanekiso emihle nenomdla kumfundi, ngaphandle kokusilibala isisombululo kwaye bajongeka begqibelele.
  • Ukubaluleka kombala kwaye sigxininisa kwakhona.

Kuya kufuneka sisebenze kuyilo oluphendulayo lephepha lokufika leselfowuni, ithebhulethi kunye nedesktop. Thatha ixesha elifunekayo lokuvavanya kaninzi nanjengotshintsho ngalunye ibonakala kwezi fomathi zintathu, kuba sinokuzithemba kwaye silibale ukuba olo tshintsho lwenziwe kwiCSS luza kujongeka lisoyikeka kwiselfowuni.

Hotjar

Iphepha lokuHanjiswa kweHotjar

Ngumsebenzi onokudinisa, kodwa kubalulekile ukuba sithathe ixesha lokuvavanya utshintsho ngalunye. Inkqubo ye- ukusetyenziswa kwemida esecaleni kwaye uzame, kangangoko kunokwenzeka, ungaphoswa yimigaqo kwii-CTA okanye kumaqhosha esenzo:

  • ukuba umgama ngokunxulumene nesicatshulwa kunye nomda weqhosha uyaqhubeka kuzo zontathu iifomathi. Ayikho encinci okanye enkulu kwaye inokuphakama okufanayo.
  • La umyinge kubungakanani beqhosha le-CTA kunye nezinye izinto apho ibekwe khona kufuneka ibonelelwe.

Umzekelo ocacileyo woku umsebenzi owenziwe ngu-Shopify kwiphepha lakho lokufika kwidesktop kwaye ungabona kuyo kuhlobo lweselfowuni. Ukuqwalaselwa ekusetyenzisweni kwemibala, izithuba ezimhlophe kunye nezo tekisi ngobukhulu bazo obufanelekileyo kunye nochwethezo:

Ukuphendula kuShopify

Uthotho lweengcebiso onazo iphepha elingcono lokufika kwishishini lakho okanye kwivenkile ekwi-intanethi kwaye iincwadana zibaluleke kakhulu ukufumana uhlaziyo kunye nezo ntengiso kubasebenzisi bakho.


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.