Umbono omtsha weenkampani kuyilo oluzinzileyo lokupakisha

Ukupakishwa kweAlrifai

Njengoyilo onomdla wokupakisha kunye nomthandi we-ecology, ndiphupha ngala mhla wethu Iinkqubo zemveliso zisivumela ukuba singabinankunkuma. Umbono wam wexesha elizayo ndinethemba lokuba ubuchule bethu, buhamba nobukrelekrele bungengobabo, i-Intanethi yezinto kunye nezinto zenzululwazi ziya kusinceda siphuhlise iimveliso setyhula yobomi yokunciphisa inqanaba lethu lefuthe kwindalo esingqongileyo.

Ngakumbi nangakumbi abaqulunqi bazisa ifayile ye- indlela ezinzileyo kwiinjongo zabo kunye neenkqubo zophuhliso lweprojekthi. Nangona kunjalo, akonelanga ukuba kuphela ngabaqulunqi abambalwa abalwamkelayo olu xanduva. Ngale ndlela, kubalulekile ukuba indlela ezinzileyo ithathelwe ingqalelo njengenyaniso, into ebekiweyo kwaye ayisiyiyo inketho. Kwaye nangona kubonakala ngathi namhlanje siwuphatha umcimbi ngoxanduva olukhulu; inyani yile kuncinci kakhulu ukuzibophelela kwimveliso yokupakisha ezinzileyo.

Ukupakishwa kwe-UPM

Iliza lokupakisha okuzinzileyo yavela ngo-2000 "ngeSibhengezo samaLungelo ePlanethi eHannover". Ngethuba lomboniso wamazwe aphesheya, amalungu enkampani «uWilliam McDonough Architects» aqulunqa imigaqo-nkqubo yoyilo oluzinzileyo. Ukusuka kweli nqanaba, iingcali zoyilo zaqala ukuza phantsi koxinzelelo olukhulayo lokujongana nalo mbandela.

Kwelinye icala, kwiminyaka yakutshanje, a ulwazi olutsha ngendalo ezandleni zezizukulwana ezitsha. Aba badlali bezentlalo bazinikele ngakumbi kunangaphambili kwizizathu zendalo, ezentlalo kunye nezoluntu. Ngesi sizathu, ukuba sifuna ukuba inkampani yethu ikhuphisane kwaye ifumane ukubonakala kwintengiso egcweleyo; Kubalulekile ukwamkela indlela ehambelana ne- amaxabiso amatsha omthengi.

Yintoni ukupakisha okuzinzileyo?

Okokuqala kubalulekile ukuqonda inkcazo "ezinzileyo" okanye "ezinzileyo". Imveliso yenkcubeko izinzile xa Uphuhliso lunokuqinisekisa ukuzinza kwendalo, intlalo noqoqosho, ukuhlala ixesha elide. Ngale ndlela, inkqubo yokuvelisa into elungileyo, inkonzo okanye amava aya kuthathela ingqalelo imeko nganye yemveliso yobomi bemveliso, ukuyenza ukuba ilingane, inyamezeleke kwaye isebenze.

Itshathi yozinzo

Umdibaniso wokuPakisha okuZinzileyo uchaza oku kulandelayo ukuqala:

  1. Es iluncedo, ikhuselekile kwaye isempilweni umntu ngamnye kunye noluntu kubomi babo bonke.
  2. Udibana indlela yokusebenza kunye neendleko yentengiso ekufanele ukuba iye kuyo.
  3. Iyafunyanwa, yenziwe, ihanjiswe kwaye iphinde isetyenziswe kwakhona usebenzisa amandla ahlaziyekayo.
  4. Nika amandla Izinto ezinokuphinda zisetyenziswe okanye ezinokuphinda zisebenze kwakhona kwaye uzisebenzise.
  5. Yenziwe kusetyenziswa ubuchwepheshe obucocekileyo bemveliso nokuthobela imigaqo yokuziphatha okuhle.
  6. Yenziwe izinto ezisempilweni kuwo wonke umjikelo wobomi.
  7. Yenzelwe ukuba ngokwasemzimbeni Lungiselela ukusetyenziswa kwezixhobo kunye namandla.
  8. Ifunyenwe ngokufanelekileyo isetyenziswa kwimizi-mveliso okanye kwimijikelezo yebhayoloji isiphaluka esivaliweyo.

Kufumaneka ntoni?

Ukusuka kwimbono yeshishini kunokuvakala ngathi yintloko ekufuneka izibophelele kumanyathelo aluhlaza. Kuyaqondakala ukuba abanini be-SME banokucinga ukuba ezi zenzo ziya kuvelisa kuphela iindleko ezingeyomfuneko kwinkampani yabo. Nangona kunjalo, ezi nkampani kufuneka zibe nazo Ukukwazi ukuphucula umbono wehlabathi kunye nembono enkulu ebavumela ukuba bandise iihorizons zabo.

Ukubuyela kwinto ebesiyitshilo ngaphambili malunga notshintsho kwixabiso lomthengi wangoku. Ukuba iinkampani zinomsebenzi wazo ophambili ukoneliseka kwabathengi bazo; Kukwimfuno yabo ukuba baya kufuna ukulungelelanisa amaxabiso abo kunye nawabo. Ngale ndlela, banako Sebenzisa uphuhliso oluzinzileyo njengeqhinga lokukhuphisana. Ngale ndlela baya kuba nakho ukwahlula ngokwabo kwiimpawu ezingasisebenzisi kakubi oovimba.

Ukupakisha i-Puma sneakers

Gcina imali

Nangona isenokungabonakali ngathi, uyilo lokupakisha kwendalo Ayisi kunceda kuphela ukunciphisa iindleko zokupakisha kunye nokupakisha; kodwa kunye nokwehla kweendleko zokuvelisa iimveliso ezifanayo. Isitshixo kukuba nesebe loyilo elinakho ukusebenza linqamleze namanye amacandelo enkampani. Ngale ndlela, ezinye iindlela zokuyila zinokwenziwa ezinokuvumela ukuthathela ingqalelo isigaba sokuqala ukuya kwisigaba sokugqibela senkqubo yemveliso.

Si Icandelo ngalinye lenkampani libandakanyeka kwindalo okanye endaweni yoko ukuyilwa kwemveliso, kulula ngakumbi ukulungiselela izigqibo ezizezinye abaya kuba nazo. Kodwa ngaphezulu kwako konke, iya kunceda ukunciphisa iindleko zokusebenza, izinto kunye nexesha ngokwenza iimveliso ezinendlela ebanzi.

Ngokomzekelo, kubandakanya umyili wokupakisha ovela kumbono wemveliso inokubanceda ukuba babe nomfanekiso-ngqondweni wokupakisha okungcono ohambisa ukusetyenziswa kwephepha kwaye ubonise isikhongozeli njengekhabethe. Ngale ndlela, izinto ziya kugcinwa ngokuhanjiswa kwelebheli, kunye nokulungiselela ngokwandisa indawo yokugcina.

Khulisa inkampani

Ngokwe- isifundo samanye amazwe yenziwa yinkampani yabacebisi i-Nielsen, ezintathu kwiine zeMillennials zikulungele ukuhlawula ngaphezulu imveliso ebonisa amaxabiso okuzinza. Nangona eyona nto yamothusayo yayingumfanekiso oveliswe sisizukulwana Z, abo baneminyaka eli-15 ukuya kwengama-20, esikhule ukusuka kuma-55% ngo-2014 ukuya kuma-72% ngowama-2015. Kwelinye icala, isifundo esenziwe Unxibelelwano lweCone ngo-2015 kwafumanisa ukuba i-84% yabathengi ijonge iimveliso ezinoxanduva.

Ukujongana nezi meko zintsha, Ukusetyenziswa kokupakishwa okuzinzileyo kunokunceda ukugcina nokwandisa abathengi beenkampani. Bangakwazi ukwahlula imveliso yakho kwimveliso ukuze iyenze ibe nomtsalane ngakumbi kubasebenzisi abatsha. Inyani yile yokuba, ukuba sifuna ukuhlala sikhuphisana, sifuna ukuba amaxabiso ethu atshintshe kunye nawabo abathengi.

Yenza igalelo kushishino lwasekhaya

Ukupakishwa okuzinzileyo kukwafuna ukufunyanwa kwezinto ezifumanekayo ekuhlaleni ukuhlangabezana nokufikelela kuluntu. Ngale ndlela, isebenza njengomqhubi wemveliso yangaphakathi neyengingqi. Oku kuthetha ukuba iinkampani ezisebenza ngokuzinzileyo, ngokungagqibekanga, ziya kujolisa ekufumaneni iimveliso kuluntu lwazo olusondeleyo. Ngale ndlela, iinkampani ezahlukeneyo Baza kuba negalelo ekuphuculeni uqoqosho lwasekhaya ngokuxhasana. 

Kwelinye icala, ukuthengiswa kweemveliso ze-Km 0 luluncedo olukhulu kukhuphiswano, kuba lutsala uluntu olwaziyo ngokwasentlalweni, ukongeza ekunciphiseni iindleko nasekunciphiseni ifuthe kwindalo esingqongileyo ngenxa yolungiselelo.


Izimvo, shiya eyakho

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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.

  1.   UOscar Magdalena Lavandeira sitsho

    Ukuphendula iplastikiucho.