Burger King entsha logo

Kukho iinkampani ezininzi kunye neevenkile zokutyela ezikhetha utshintsho kumfanekiso wazo. Amaxesha amaninzi, olu tshintsho lwenziwa ngokwemigaqo yamaxesha ahlukeneyo, kangangoko kuyimfuneko, ukuze ibonise eyona nkalo intsha nekhoyo ngoku, eqhelekileyo yexesha esizifumana sikulo.

Ngesi sizathu, eyona ndawo idumileyo yokutyela kwimbali, iBurger King, iphinde yakhetha ukutshintsha umfanekiso wayo ekupheleni kuka-2021, ngenjongo yokuqhubeka nokuhambisa umfanekiso kunye nexabiso lophawu, kubathengi bayo kwaye iphezulu. ixabiso enalo kwimarike brand.

Kule posi, Siza kuthetha ngale logo entsha eye yaguqula i-intanethi kakhulu kwiminyaka yakutshanje. Siza kuthetha nangeempawu zayo kunye namaxabiso amele inkampani.

Burger King: yintoni na

IBurger King yindawo yokutyela yokutya okukhawulezayo yaseMelika. Kuthathwa njengenye yeekhonkco ezibaluleke kakhulu kulo lonke icandelo, igalelo kwinani eliphezulu lokubangela ukuthengiswa konyaka. Okwangoku, indawo yokutyela ifikelele kumazwe ali-100, kwaye ifikelele kwinani leentengiso ezili-15.000 kwihlabathi liphela.

Yinkampani eyasekwa kwiphondo laseFlorida, xa izalamane ezibini zaseMelika zagqiba ekubeni ziqalise ishishini apho zazipheka iihambhega. Kamva oko kwabonakala ngathi yidolophu encinci yasekuhlaleni, yazaliswa ngabakhenkethi kunye nabathengi abavela kuzo zonke iindawo ezingqongileyo, kwaye leyo yindlela yokutyela eyakhula kancane kancaneyada yaba yile nto iyiyo namhlanje.

Ukuthiywa kwenkampani kwahamba notshintsho oluninzi, njengoko ikhula, inkampani yathatha amagama ahlukeneyo ayibhalayo ngokwendawo yayo kwimarike kunye nexabiso layo, de yabizwa ngokuba yiBurger King.

Izixhobo

1. Okwangoku, i-Burger King ayizinikelanga kuphela ekwenzeni i-hamburgers, kodwa ine-ayisikrimu kunye nezixhobo kwiimenyu zayo.
2. I-Burger King ivelise iintengiso ezininzi kangangokuba enye yeenjongo zayo eziphambili kukutya ukutya ngexabiso elifikelelekayo. Nangona iyinyani, ikhuphisana neMcDonald's, enye yeyona tyathanga ibalulekileyo yokutyela. Ukusuka kwinto elindelekileyo ngexabiso layo, lisezantsi kuneBurger King, kodwa okwangoku umahluko uncinci, ngoko sinokufumana amaxabiso afanayo kakhulu. Eyona nto itshintsha kakhulu umgangatho weemveliso zayo, kunye noBurger King ophumeleleyo kule meko.

I-logo entsha ye-Burger King: iimpawu

I-logo entsha ye-Burger King yenzelwe ngoJanuwari 8, 2021, yakhutshwa kwiqonga ngalinye ledijithali, ngale ndlela, ikwazile ukufezekisa impembelelo enkulu phakathi koluntu kunye nabathengi. Uyilo olutsha lubonakaliswa ikakhulu ngokubonakalayo ngakumbi kunezo zangaphambili.. Ngale ndlela, le logo imele amaxabiso ophawu ngokupheleleyo, ishiya ecaleni i-aesthetics ebesiyiqhelile kwaye siqhele ukuyibona kwilogo.

Ayikwazanga nje ukutsala umbulelo kutshintsho kumfanekiso wayo, kodwa abaqulunqi babenobuganga bokusebenzisa imibala ebukhali kunye nenomtsalane, ngale ndlela, bakwazile ukwenza uphawu. gxila kumfanekiso wakho kuphela, kunye nokuba umxhasi ulandele ngamehlo akhe nganye yeempawu ezidibanisayo nezichazayo kuyilo lophawu.

Eyona njongo iphambili yohlaziyo lwelogo yayingeyonto ngaphandle kwenjongo yokuphucula kwaye inike utshintsho kumfanekiso wenkampani, kunye nexabiso layo njengophawu, ngenxa yesi sizathu, bakwazile ukwenza uyilo olukwaziyo. begxininise yonke ingqalelo yabo kuYehova, ngaphandle kwamathandabuzo.

Izixhobo

I-logo igxile kowona mfanekiso utsha kunye nowangoku, ngaloo ndlela unqanda uphawu oludumileyo luka-1999, apho uBurger King waqalisa ukuzonwabisa, waphinda wakwazi ukutsala umdla woluntu. Ngeli xesha, kwayeumyili ukhethe uyilo oluncinci kakhulu, ngaloo ndlela ishiya zonke iinkcukacha ezingabalulekanga kumfanekiso wenkampani, kwaye inike ukugqama kwi-typeface ejikelezayo ebonisa ezinye zeengqungquthela kunye namaxabiso, ngokukodwa imveliso emele uphawu, i-hamburgers.

Ngokumalunga nemibala, kubonakala ukuba baye bakwazi ukuthabatha ingqwalasela kunye neetoni ezikhanyayo kunye nezibethayo, le yimeko ye-orange okanye ebomvu kunye ne-brown, iphefumlelwe ngumzuzu apho i-hamburger ichukumisa i-grill kunye nomlingo wenziwa. Eminye imibala eshiya ngokungathandabuzekiyo iithowuni ezibomvu neziluhlaza okwesibhakabhaka ekwabelwana ngazo nelogo yangaphambili, ukunika udumo kuphela ezimbini eziye zadlala kakhulu ngexesha lomfanekiso walo njengophawu. Ngaphandle kwamathandabuzo, impumelelo kwi-palette yombala abayenzileyo.