Kukho imifanekiso emininzi kaMark Zuckerberg ehleli, njengomntu woluntu, phambi kwe-United States Congress. Inkokeli ye-Facebook ibuzwe malunga nokuvuza kwabasebenzisi bayo kwiCambridge Analytic. Iqela likaMarko elingaphakathi endlwini lisungule umkhankaso wentengiso omkhulu. Ukuqala intengiso yakhe yokuqala ngexesha le-NBA (American Basketball League) playoffs zokuba 'ndiyaxolisa'. Ke, uFacebook uxolisa ngokuvuza.
Uxolo oluchaphazela abasebenzisi abangaphezu kwezigidi ezingamashumi amahlanu emhlabeni. Into engakhange iqatshelwe kuzo zonke ezinye iinethiwekhi zokunxibelelana ezisungula #Hashtag ukwenza buthathaka uphawu. Kungenxa yoko le nto i-Facebook isungula elona phulo likhulu lenziwe okoko yaqala.
Intengiso ye-Facebook
Kwintengiso, enesihloko Apha kunye ('Apha Ndawonye'), uFacebook ufuna ukukhumbuza abantu ukuba kutheni besayine kuFacebook. Kukho uburharha obunobulumko, kubhekiswa kubahlobo nabaphathi kunye nobume bobudlelwane obunzima. Nangona kunjalo, eyona nto iphambili kule vidiyo kukuba i-Facebook ifuna ukubuyela kwiziseko. Nceda abantu banxibelelane nabanye.
Imvelaphi
Ividiyo, eyenziwe liqela lentengiso langaphakathi likaFacebook, Umzi mveliso, wenza umsebenzi onobuhle wokujongana nale meko, nangona ikwangumlilo ovuthayo mhlawumbi akubizi mali ininzi ukunyaniseka.
Nangona kunjalo, ngamanye amaxesha kubonakala ngathi akungxolisi. Bacacisa ukuba yonke into eyenzekileyo 'yinto eyenzekileyo'. Njengokuba babengenanto yakwenza nayo, ngokungathi yingxaki yomnye umntu. Ngamanye amaxesha, ngaphezulu kokuxolisa, banokucela ukuxolelwa "Usibambe ngesandla esibomvu" (Njengoko besitsho).
Ubugcisa obubalaseleyo bokucela ukuxolelwa
Nokuba yeyiphi na indlela, i-Facebook icele uxolo lwakho, ngokwe-Big Fish editor, Ngaba Awdry. Entsha ekunikezeni intetho kumnyhadala we-2018 we-D & AD obizwa ngokuba Uxolo ubonakala njengelona gama linzima, u-Awdry uyazi ukuba uzisola kangakanani xa eyibona.
Kule Awdry ibonisa ukuba uyayiqonda kancinci. Kwaye uyichaze njengomgaqo wokuba wonke umntu awulandele xa ecela uxolelo. Ngelixa i-Facebook ilandele "imigaqo emithandathu engaguqukiyo kwileta." Imigaqo imi ngolu hlobo lulandelayo:
- Qala ngo 'Ndiyaxolisa'
- Vuma ityala kwaye ube ngowakho
- Bacacisele ukuba bayalungisa
- Yila ikamva (kunye, mhlawumbi, uyathembisa ngokubhekiselele kwisinyithi kunye nokungavakali) okungcono kubo bonke abasebenzisi
- Gcina ulwimi lula. Akukho ngxaki okanye ukujika kwephepha
- Chaza kumthengi wakho ingxaki kunye nento abayenzayo ukuyilungisa ngokwemeko, umxholo kunye nomxholo obonisa abaphulaphuli bakho ukuba bacinga kwaye baziva njani.
"Owona mgangatho uphambili wokuncoma kukuba u-Facebook ulamkele ityala," u-Awdry uyaqhubeka. "Akukho mzamo wokulwa." “Kubekho amagqabantshintshi eendaba axoxa ngomnqweno kaZuckerberg wokudibanisa i-utopian, ekwabelwana ngayo kunye neempawu ezisekwe eluntwini kuFacebook kunye nemodeli yezemali enoburharha. Oko kukusibekele uxolo, IMHO.
Isiphelo
Ngaba iFacebook iyatsho? Kuxhomekeka kwindlela ojonga ngayo kuFacebook. Ukuba ubona isiza njengendlela engenabungozi yokunxibelelana nabantu obathandayo nabathandekayo, umculo olumkileyo wentengiso kunye nenjongo ethembekileyo inokukuqinisekisa. Kodwa ukuba uluhlobo lomntu ongathandiyo nokwabelana ngeenkcukacha zakho nogqirha wakho, oku ngekhe kukukholise ukuba ungene.
Ukusetyenziswa kwe-Facebook kubonakala kuchaphazela iqonga elincinci kakhulu. Kungenxa yoko le nto kufanelekile ukuba sicinge ngokusetyenziswa kwayo. Ngaba kunyanzelekile ukuba singachaphazeli "idatha yobuqu embalwa" yentengiso? Ngaphandle kokugxekwa kwaye ngaphandle kwezityholo abazityhila ngayo, akubonakali ngathi luguqulelo olukhawulezileyo oluzakuthatha, okokuqala abaphathi kunye neqela laseZuckerberg kwaye okwesibini, uluntu lwabasebenzisi bakaFacebook.