Injani i-IKEA intengiso?

i-ikea intengiso

Ngomnyaka we-1945, inkampani ye-IKEA iqala ukuthengisa kumaphephandaba asekuhlaleni eSweden kwaye, apho bathetha ngokuthengiswa kwabo ngeposi. Kwiminyaka ethile kamva, ngowe-1951, uluhlu lwakhe lokuqala lwapapashwa. Kule post apho sizifumana khona, siza kuthetha malunga nokuba i-IKEA intengiso injani ukususela ekuqaleni kwayo kude kube ngoku..

Njengoko sonke sisazi, inkampani yaseSweden ithatha iminyaka embalwa ukufika kwilizwe lethu, ukuba icace ngakumbi ayikwenzi oko kude kube ngowe-1996.  Ivenkile yokuqala ukuvula iingcango zayo ngetoti iseBadalona, ngoko sinokubonisa ukuba akukho nxibelelwano lwentengiso kude kube loo mzuzu.

Ukususela ekuqaleni kwayo, Inkampani yaseSweden ithe gqolo ukukhetha ukwenza izinto ezintsha zokuthengisa kunye neentengiso, nto leyo ebangele ukuba ashiye ngasemva isiko. Izenzo zayo zonxibelelwano zisasaza charisma yayo njengophawu, ngeentengiso zayo ezahlukeneyo kwiscreen esincinci okanye ngemifanekiso yemidiya. Izenzo zayo zentengiso zifuna ukubalisa amabali, ukubhenela iimvakalelo kwaye, ngaphezu kwayo yonke into, zibonisa umlingiswa wayo okhethekileyo.

Ngubani osebenze naye i-IKEA?

Ivenkile ye-IKEA

Kuze kube yi-1999, i-akhawunti ye-IKEA yaseSpain yayiyi-arhente ye-Delvico Bates yokukhangisa. Upapasho olunokufumaneka ukusuka kwelo nqanaba, abazange bagqithele ngaphaya koko kwakunento yokwenza nenkxaso yomzobo.

Kulo nyaka sisanda kuthetha ngawo, i-arhente ye-SCPF ekhokelwa yi-creative Toni Segarra, ithatha i-akhawunti yenkampani yaseSweden eSpain. Ebudeni beminyaka ingxelo ibiphantsi kwalo myalelo, Amaphulo e-IKEA ayaziwa ngakumbi kwaye aqaliswa kakhulu, eyenza umfanekiso wakho webhrendi ubonakale uphuculwe ngakumbi. Ngubani ongayazi iphulo elaziwayo, "Wamkelekile kwi-republic ezimeleyo yendlu yam", i-classic ye-brand.

Le arhente yentengiso kunye noyilo, ibeka inkampani njengenye yezona mpawu ziqinileyo kwimarike yaseSpain ngelo xesha. Oku kuba luluhlu olubanzi lokunakwa yiminyhadala eyahlukeneyo yentengiso efana neSol Efficacy Award okanye iCdeC, phakathi kwezinye ezininzi.

Emva kweminyaka emalunga ne-15 phantsi kolawulo lwe-SCPF, i-akhawunti iyatshintsha kwaye ndiqala ukusebenza phantsi kwezikhokelo ze McCannMadrid. Le arhente igcine umbono wokusebenza kunye neenjongo ezibekwe yiarhente yangaphambili, ukudala imikhankaso eyaziwayo njenge "The Kitchen Whisperer." Kweli nqanaba, kuye kwaphunyezwa iimbasa ezininzi zesizwe nezamazwe ngamazwe.

Intengiso ye-IKEA kwinkxaso yemizobo

Intengiso yangaphandle

www.reasonwhy.es

Kweli candelo, besifuna ukuphanda indlela i-IKEA yokuthengisa kwinkxaso yegraphic. Oko kukuthi, inkampani izibhengeza njani iimveliso zayo, zinjani iintengiso zayo, iindaba, njl.

Ngokukodwa ngamaxesha athile akukho budlelwane buthe ngqo phakathi kwentengiso eyenziwa ngemifanekiso nakwamanye amajelo entengiso.ewe Yiyo loo nto, kolu papasho, siye sahlula uhlalutyo lweendlela zabo ezahlukeneyo zokunxibelelana.

Njengoko besesitshilo kwicandelo elingaphambili, kwi-arhente yokuqala esebenze kunye ne-IKEA, i-Delvico Bates, bagxininise ekusebenziseni inkxaso yegraphic ukuya phezulu. ukuthumela imiyalezo yakho. Ukutyhubela iminyaka, zombini isitayile kunye nendlela yokunxibelelana nabaphulaphuli bakho iye yavela, ithatha unxibelelwano lwakho ukuya kwinqanaba eliphezulu.

Kufuneka igxininiswe, njengoko sele sitshilo, ukuba I-IKEA ikakhulu ixhomekeke kwiintengiso ukuba zisithumelele umyalezo malunga neentengiso zabo ezintsha, iindaba okanye iimveliso., kodwa kufuneka kuqatshelwe ukuba xa ebhenela ekusebenziseni imidiya yegraphic, akakho ngasemva kwaye uyaqhubeka nokugcina oko kumnandi kunye nesimbo sophawu lophawu.

Intengiso ye-IKEA kwizenzo zangaphandle

I-IKEA Marketing Marketing

lacreaturacreativa.com

Njengakwimeko yangaphambili, I-IKEA yenza iintshukumo zentengiso yangaphandle ukuba ngamaxesha athile ayidityaniswanga ngokuthe ngqo kumaphulo ayo entengiso.. Ezi zenzo zangaphandle ziqatshelwa ngokukwazi ukubamba ingqwalasela yoluntu, ngenxa yokuba nentsha kunye nentsusa, zihlala zithathela ingqalelo iimveliso kunye nezinto ezintsha.

I-IKEA kunye neearhente esebenze nazo, baye bakwazi ukudlala nge-medium apho ezi zenzo ziza kwenziwa kwaye zidlale noluntu ngendlela enobuchule kakhulu., esoloko ebenza babe nenxaxheba ngendlela ethile.

Esinye sezenzo zentengiso yesitrato esisikhumbula kakhulu yileyo eyenziwa kwisikhululo sikaloliwe sase-Atocha kwisixeko saseMadrid, apho inkampani yabeka ifenitshala ukuze abasebenzisi bezothutho ezixeliweyo baphumle ngokukhululekileyo kunezihlalo zenqwelo.

Amaphulo entengiso ye-IKEA

Lixesha lokuthetha ngamanye amaphulo aziwayo entengiso eSpain. Senze uludwe olucwangcisiweyo ngokolandelelwano lwamaxesha, ukusuka kweyona endala ukuya kweyona yangoku. Kwimeko nganye, siza kuthetha ngeenkxaso ezahlukeneyo ezithe zasetyenziswa.

2002 - 2006 "Hlaziya ubomi bakho kwakhona"

I-IKEA Bulungisa kwakhona ubomi bakho

Www.youtube.com

Kweli nqanaba, sikhumbula esinye isilogeni sokuqala senkampani yaseSweden, eyayijoliswe ngqo kubathengi kwaye kungekhona kakhulu kwiimveliso zayo. Ngokucacileyo, Ithetha nathi ngenkululeko yokuzikhethela nokuvakalisa iimvakalelo zethu. Akwenziwanga kuphela iindawo ezahlukeneyo zentengiso ezinokubonwa kumabonwakude, kodwa amaphulo ahlukeneyo egraphic aye adalwa.

2006 "Iriphabliki ezimeleyo yendlu yakho"

Ingqikelelo ephawula phambi nasemva kwindlela i-IKEA enxibelelana ngayo. Sithetha ngayo iphulo elijolise kunxibelelwano lwayo ikakhulu kwiindawo zentengiso ezenziwe ziintsapho zaseSpain. Ukongeza koku, eli phulo likwaxhaswa kuphuhliso lweegraphics ezahlukeneyo apho kubhekiswa kuyo isilogeni sephulo.

2007 "Le ayichukunyiswanga"

Elinye lamaphulo adume kakubi e-IKEA kwaye, azange atsho ngcono. Njengoko, ingoma eyavela kwisibhengezo yaba ngumhobe kuba ibiyeyona inomtsalane, ngokuqinisekileyo xa ufunda isihloko ingoma ifike entlokweni yakho.

2009 "Apho ezimbini zilingana nesithathu"

Iphulo ukuba ifuna ukusondela kumthengi, ifuna ukuba liqabane elithembekileyo lamakhaya aseSpain. Isilogeni, esibhekiselele kwintlekele yezoqoqosho eyenzeka eSpeyin ngaloo nyaka.

2010 – 2011 “Oyena mntu unezinto ezininzi asingoyena usisityebi, kodwa ngoyena udinga kancinci”

Eli nyathelo lentengiso lalinokuthi eyona njongo iphambili kukugxininisa ukubaluleka kwezinto ezincinane esinazo kubomi bethu ngamnye. Ngenxa yobunzima, wazama ukongeza ixabiso lolonwabo nempumelelo kumaphulo akhe.

2013 "Idada"

IKEA intengiso iphulo Dada

www.elpublicista.es

Ngubani ongayikhumbuliyo indoda engumhlobo wedada elimangalisayo? Eli libali, elibaliswa kule ndawo yentengiso ye-brand. Ubuhlobo obungenasiphelo kunye nomdla, apho kuboniswa ukuba izijekulo ezincinci zinokuba ngamathuba amakhulu.

2014-2015 "Enye iKrisimesi"

I-trilogy yamabala, apho basibonisa obunye ubuso balo mnyhadala ophawulwe kwikhalenda yoluntu lwaseSpain. Basinika iinguqulelo ezahlukeneyo zendlela ngamnye wethu abona ngayo, uyonwabela kwaye ayibhiyozele le mihla, njengoko besenza abancinci, abantu abaphethe ukucoca izitrato nanjengoko zisenza izilumko.

2015 "Abahlobo be-terraces"

iphulo, leyo ifuna ukuguqula iitesi zamakhaya ethu zibe ziindawo apho ungahlala khona ngamaxesha awodwa. Eli phulo laboniswa kwindawo kamabonwakude kunye nezenzo kwiinethiwekhi zentlalo apho unokubona indlela iithafa ezitshintsha ngayo ngokupheleleyo ngokuphakamisa ubuso. Ukongeza koku, uthotho lwemizobo lwenziwa ukuxhasa umyalezo.

2017 "Mxelele ukuba acule"

IKEA Yitsho ucula

www.spkcomunicacion.com

Kwiphulo elinikezelwe kulo nyaka, I-IKEA igxile ekukhuthazeni iimveliso zokuhlobisa, ezinokufumaneka kwiivenkile zayo ukunika ikhaya lethu utshintsho.. Inkampani ifuna ukuhambisa ingcamango yokuba, ngendlu ecocekileyo, kukho uxinzelelo kunye neengxoxo ziyancipha.

2019 "Ngaba asilwazi usapho lwethu?"

Ngeli phulo lentengiso yeemvakalelo, i-IKEA izama ukusithumela umyalezo obaluleke kakhulu, oko kukuthi, ngezihlandlo ezithile. sigxila kakhulu kwizixhobo zethu eziphathwayo kangangokuba asihoyi eyona nto ibalulekileyo, nokubashiya abantu esibathandayo, phantse singabazi.

2021 "Ifanitshala enobomi obungenasiphelo"

Ubomi befenitshala yethu abunasiphelo xa siyeka ukubona ukusebenza kwayo emakhayeni ethu, esi sisigaba sokuqala sobomi bayo. Uhambo olunokuhamba kwiindawo ezahlukeneyo zehlabathi kwaye lubalise amawaka amabali xa luphela kwikhaya elitsha.. Xa ubona ifanitshala ongasayithandi kangako, cinga ukuba ungayitshintsha inkangeleko yayo okanye ufumane umsebenzi owahlukileyo kuyo.

Njengoko kuye kwaphawulwa ngolu khetho lwamaphulo entengiso ye-IKEA, inkampani ayishiyi nabani na ongakhathaliyo. Yinkampani enika inkululeko epheleleyo kwezo arhente okanye kwizitudiyo ezisebenza nazo kuwo onke amazwe ehlabathi kwaye yiyo loo nto intengiso yazo ichukumisa ngokwenene.

Ngayo yonke le nto, i-IKEA ikwazile ukwenza intengiso eyenzelwe umntu ngokupheleleyo elungelelaniswe kwimeko nganye okanye imbono yokuba ilizwe ngalinye abasebenza kulo lihlala. Imikhankaso engokweemvakalelo, eyonwabisayo, eyantlandlolo, enomtsalane, eqhagamshelwe ngokupheleleyo nabathengi bawo kwaye ide ibe yintsholongwane.

 


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