Ukudala ilogo akuyona into elula ukuyenza, nangona isenokubonakala ngathi injalo. Kwaye kukuba, nangona yenziwe kuphela ngokubhaliweyo, ukukhetha i-typography efanelekileyo ukuze ihambelane noko sifuna ukubonisa malunga ne-brand. kufuna umonde omninzi. Ngoba? Kuba kufuneka ufumane ezona fonti zibalaseleyo kwiilogo.
Ngokuxhomekeke kuhlobo lophawu, into ofuna ukuyichaza kunye namagama aza kusetyenziswa, i-typography kufuneka itshintshe ngendlela enye okanye enye. Kwaye siyazi ukuba zininzi emarikeni, zombini zisimahla kwaye zihlawulwe. Ngaba singakuboleka isandla ukuze sikubonise okona kulungileyo?
Iimpawu zokuchwetheza ezilungileyo kwiilogo
Phambi kokukhetha ezona fonti zibalaseleyo kwiilogo, kufuneka wazi ukuba yeyiphi na imigaqo elawula ezi fonti.
Oko kubonisa ubuntu kunye nesimbo
Ngamanye amazwi, leyo yinxalenye yobuntu bophawu. Sikunika umzekelo. Yiba nomfanekiso wenkampani yeziyobisi. Ufanele ukuba uzimisele, unolwazi malunga nento ayenzayo, njl. Kwaye kwilogo yakho ukhetha uhlobo lwefonti ehlekisayo. Ngaba ngokwenene ubuntu buya kuba lapho?
Kuyimfuneko ukuba unobumba we logo ihambelane nendlela inkampani enxibelelana ngayo nabaxumi bakho, kuba ukuba awenzi njalo, awuyi kunxibelelana.
yenze ifundeke
Oku kubaluleke kakhulu kuba ilogo yenziwe ngokubhaliweyo kwaye ukuba ayinakufundwa abayi kukwazi ukuyichonga, singasathethi ke ngokuyikhumbula (ngaphaya "kwelo logo imbi endingakwaziyo ukuyifunda"). Ngokuqinisekileyo, awufuni ukuba babe nomfanekiso webrand.
Musa ukudibanisa iifonti
Enyanisweni, Ngumgangatho kuyilo. Nangona kungenjalo kakhulu. Ngokwenyani, ukuya kuthi ga kwiifonti ezimbini ezahlukeneyo zivumelekile, kodwa nje ukuba ziyahambelana enye kwenye. Ukuba usebenzisa iifonti ezahlukeneyo kakhulu zinokubhala ngaphezulu enye kwenye.
Ezona fonti zibalaseleyo kwiilogo
Ngoku, ewe, siza kukunika uluhlu lwezona fonti zibalaseleyo zelogos, ngokukhethekileyo simahla, nangona kunokwenzeka ukuba uya kufumana isuntswana layo yonke into. Uyilungisile?
Morganite
Lo mthombo Yenye yezona zisetyenziswa kakhulu kwiilogo kuba kulula kakhulu ukuyifunda kwaye isebenzisa isitayile esinde esenza impembelelo xa usisebenzisa kwilogo. Ewe kunjalo, sicebisa ukuba abe ngamagama amafutshane kuba, ixesha elide, kokukhona kudinwa ngakumbi ukusebenzisa le fonti.
Kwakhona, ine-advanteji yokukwazi ukusebenzisa ukuya kuthi ga kwi-18 izimbo ezahlukeneyo.
unokuyikhuphela apha.
Avenir
Olu chwethezo ludala kakhulu, oko lwavela ngo-1988. Iseyenye yezona zisetyenziswa kakhulu. Umdali wayo nguAdrian Frutiger kwaye, nangona kunjalo ngokusekelwe kwiimilo zejometri, inyaniso kukuba xa uyibona, ayibonakali "i-linear", kodwa ineenkcukacha zayo ezincinci.
Abaqulunqi Bathi izisa ubushushu bokufudumala, ngelixa ugcina imvisiswano.
unokuyikhuphela apha.
eBaltica
I-typography endiyithanda kakhulu ngenxa yokuba shiya isithuba phakathi koonobumba ukuze ungahluthi kakhulu. Ziileta ekulula kakhulu ukuzifunda, zilula kodwa kwangaxeshanye zinemiphetho ebanika obo buchule besithuba.
unokuyikhuphela apha.
abasebenzi
Sithetha ngefonti yasimahla, ngakumbi iifonti zikaGoogle, ke uya kuyifumana kakhulu. Ilula, inoonobumba abaphawulwe kakuhle kodwa ayihluthi. Ilungele iilogo ezininzi zakudala.
unokuyikhuphela apha.
Expletus Sans
Kule meko sithetha ngayo uchwethezo lwangoku ngakumbi kwaye, ngaphezu kwako konke, ukuchwetheza okumangalisayo, kuba xa ujonga iileta ufumanisa ukuba azivaliwe ngokupheleleyo, ngoko ke uphawu lwazo oluphambili.
kufuneka uyisebenzisele yona iilogo zeenkampani zobuchwepheshe okanye ezo zisebenzela ikamva, kodwa nakwabo bafuna ukuphuma kwizinto eziqhelekileyo.
unokuyikhuphela apha.
thandaza
Ungathini ngo-Orelo. Luyilo lokuchwetheza itsala ingqwalasela enkulu kwistroke yayo, edityaniswe nemigca eshinyeneyo nebhityileyo. Loo nto yenza ukuba ibe nokwakheka okulinganayo. Kodwa, ukongeza, inochuku olunxantathu kwezinye izibetho ezinika inkangeleko engaqhelekanga.
unokuyikhuphela apha.
Garamond
Le fonti yenye yezona zaziwa kakhulu. Ababhali abaninzi bayisebenzisela incwadi yabo ngenxa yokufundeka kwayo. kwaye, kwangaxeshanye, ngenxa yobuhle bayo bobugcisa. Ayingobume bomgca, kodwa ineempawu ezithile ezitsalela ingqalelo, njengeziphelo okanye loo magophe iwavelisa ngoonobumba.
Kwizacholo, ifashoni, iinkampani zobuhle zinokulunga kakhulu njenge logo.
unokuyikhuphela apha.
Umboniso we-Playfair
Ngokufana neyangaphambili, unomboniso wePlayfair, uhlobo lochwethezo sebenzisa kwakhona imivumbo ebhityileyo nengqindilili (nangona kule meko iingqimba zongamela ezinye).
Ubuntu bale leta buhle kwaye buntsonkothile, ilungele umzekelo kwicandelo lobucwebe, ubunewunewu okanye iimoto.
unokuyikhuphela apha.
Iconic
Le fonti itsala amehlo, kungekuphela ngenxa yokuba ezinye iileta zayo aziqhagamshelani ncam, kodwa ngenxa yokuba Yileta engqukuva ngakumbi, i-minimalist kwaye ngaphezu kwayo yonke into ekufutshane. Ilungile kumajelo eendaba etekhnoloji kodwa nakumacandelo anxulumeneyo, nakukutya okanye impilo kuba iziqwenga ezisikiweyo zinokubonisa kakuhle uqhakamshelwano abaludingayo ukuze bazuze izibonelelo.
unokuyikhuphela apha.
U-Eczar
Iyilwe nguVaibhav Singh, olu hlobo lokubhala lunomdla kakhulu kuba, nangona lufundeka, Ineziphelo ezithile kwiileta ezisenza sicinge ngento ethile yama-Aztec okanye kwinkcubeko yamandulo. Ngenxa yolo nxunguphalo kumazwi ayo, inokuba yinto entle kakhulu kwifashoni okanye kumacandelo omthetho.
unokuyikhuphela apha.
UTrajan
Ngokuqinisekileyo uyakhumbula imuvi enesihloko esinolu hlobo lochwethezo. Ngapha koko, isetyenziswa kakhulu, kwaye ke iluncedo nakwiilogo. Ewe ngokunjalo, ibhalwe ngoonobumba abakhulu kuphela kwaye isekwe kwisithethe, kwimbali nakwiklasikhi, yiyo loo nto iya kuba yinto efanelekileyo kwicandelo loqeqesho okanye kwiilogo zodidi, amaziko, njl.
unokuyikhuphela apha.
Montserat
Eyokugqibela yeefonti zeelogo esizicebisayo yile. Yenziwe nguJuliet Ulanovsky kunye no-cIneendlela ezili-18 ezahlukeneyo kunye nobunzima bokuyiqhelanisa noyilo olufunayo yenzela ilogo.
Singakuxelela ngaye ingqindilili (enyanisweni kuzo zonke iindawo zonobumba ngamnye), bekungekho mgama mkhulu phakathi kwazo. Nangona kunjalo, ifundeka kakuhle kwaye ifanelekile kwiimpawu ezinesitayile seklasiki ngaphandle kokuba "ivintage".
unokuyikhuphela apha.
Njengoko ubona, uluhlu lwezona fonti zibalaseleyo zeelogo ziya kuba luluhlu olude kakhulu. Ngaba ucebisa nayiphi na ukuba songeze kuluhlu?