Iilogo zohlobo lwekofu

Kukho iimpawu zekhofi ezinomfanekiso odibeneyo okanye umfanekiso wenkampani oye wahlala ekho kubaphulaphuli ekujoliswe kubo abazimiseleyo.

Kule posi, Senze uluhlu oluncinci ngezinye zezona mpawu zekofu zibalaseleyo, ngenjongo yokuba sinokukukhuthaza ngeelogo ezahlukeneyo. 

Saqala.

Uluhlu lweelogo ezilungileyo kakhulu

Lavazza

Lavazza yenye yeebrendi zekofu eziphuma eItali ngokugqwesa. Yasekwa ngo-1985, iye yagqwesa enye yeebrendi esele ikwazile ukuvelisa intengiso enkulu.

Umfanekiso unophawu olumelwe yi-typography ekhethekileyo kunye nekhethekileyo eqhelekileyo yeempawu zomfanekiso wenkampani. Ifonti etyebileyo ekhatshwa yifonti yesibini kwisitayile se-sans serif ecocekileyo. 

I-Lavazza ngokungathandabuzekiyo yenye yeebrendi zeklasiki ekufuneka ikhuthazwe kubugcisa bemveli kunye ne-rustic kwiminyaka yamashumi alithoba.

illy

Illy yenye yeemveliso zekofu ezibonakaliswe ngokwesithethe kunye noyilo lwayo. Inkampani yasekwa nguFrancesco Illy, igosa lase-Austro-Hungarian kwiMfazwe Yehlabathi I. 

Ibali libuyela emva xa indoda yasemkhosini ihlola ukuqala kwekofu kwaye iqala ukuyifunda ngexesha lokuhlala kwakhe e-Italy. Apho wafumanisa ihlabathi leencasa awayengazi ngokupheleleyo kwaye, ngenxa yoko, wagqiba ekubeni enze uphawu lwekofu oluye lwaba lolona phawu lubalaseleyo kwimarike.

Iimpawu Ixhomekeke kuhlobo lokubhala olungqukuva oluqulathe ukutyeba oluyibonakalisa kwezinye. Kwakhona. Kwakhona kuphawulwa imvelaphi yayo ebomvu edumileyo, umbala corporate ukuba wagqiba ukuba isicelo uphawu kwaye inika umdlalo kakhulu kuyilo.

UMarcilla

IMarcilla yenye yeebrendi eziyinxalenye yolona hlobo lwekofu olusetyenziswayo noluthengiswayo lweSpanish ngelo xesha nakwiminyaka yakutshanje. Uphawu olusele lunabaphulaphuli abakhethiweyo kakhulu kunye nomfanekiso oye wakwazi ukuguqula kunye nokuqhawula kunye necandelo lekofu yendabuko.

Yasekwa kwisixeko saseBarcelona ngo-1907. Ngokubhekiselele kumfanekiso wayo, ilogo igqama apho uchwethezo lwakudala lweyona nto iqhelekileyo kunye neyokwenyani, eqhelekileyo yohlobo lwekofu ebisebenza ukusuka kwimvelaphi yayo ukuza kuthi ga ngoku. Yintoni ebonakalisa uphawu lwayo kakhulu luphawu olujikeleze i-typography.

Uyilo oluxuba iithowuni ezibomvu kunye negolide kwaye eziyinxalenye yembali ebanzi equlathe olu hlobo lwekofu yaseSpain. Uphawu olufanelekileyo kubalimi bekofu abaxhomekeke kakhulu kwikofu yendabuko kunye neklasikhi, kunye namavumba aqhelekileyo.

bonka

IBonka yenye yeemveliso ezininzi ezenziwe luhlobo oludumileyo lwaseSwitzerland iNestlé, enye yeebrendi eziyinxalenye yenkampani kwaye ibonelela ngomgangatho ogqibeleleyo kwimveliso yayo nganye. Yenye yeekofu eziqulethe amavumba avela kwindawo yesiArabhu.

Ngokuphathelele uphawu lwayo, luphawulwa ngokuba ne-sans serif typeface ephawulwe luhlobo lwesilhouette efanekisela ilizwekazi laseAfrika, enye yeendawo zokuqokelela ikofu kunye neyona nto intle kunye nemveliso yobuqu.

NguBonka lowo.

Saimaza

Ikofu yeSaimaza yikofu evela eSeville, esinye sezixeko zaseSpain ezinemozulu eshushu ehlotyeni. Umseki wayo, uJoaquin Sainz, uvule ivenkile yakhe yokuqala kwesi sixeko simangalisayo saseAndalusi.

Njengoko olu hlobo lolunye lwezona zithunyelwa kakhulu kweli lizwe, luye lwaba litywina elikhethekileyo lombulelo kwilogo yalo. Ilogo isekwe kwifonti yeserif kunye netywina ngemibala ebomvu negolide. 

I-brand iye yagqwesa enye yezona mpawu zibalaseleyo kwimarike, ibe yinto ekhethekileyo kunye netywina lobuqu.

Nespresso

INespresso yenye yeebrendi zekofu ezenziwe ngophawu lweNestle. Ngomnye weempawu ezidumileyo kwimarike, kuba inenani elikhulu labathengi bonyaka, abamele uphawu ngokupheleleyo kwaye bathatha inxaxheba kwimpumelelo yophawu.

Ngokuphathelele kwilogo yayo, iphawulwa ngokuqulatha ifonti eyodwa kunye nekhethekileyo eyilwe luphawu ngokwalo., apho iqulethe iNestlé yokuqala kwindawo ephambili yelogo.

Ngaphandle kwamathandabuzo, yenye yeebrendi eziqulethe eyona mikhankaso yentengiso kunye neyona nto ithengiswayo.

Isiphelo

Kukho iintlobo ezininzi zekofu ezithi, ngenxa yomfanekiso wazo, zifezekise inani leentengiso eziye zahlelwa njengezona zibalaseleyo kwimarike.

Kungenxa yesi sizathu ukuba siye sagqiba ekubeni senze olu luhlu lubanzi lweempawu kunye nezona zifunwa kakhulu licandelo lekofu yendabuko. Eyona nto ibonakalisa iilogo zabo yimibala abayisebenzisayo, edla ngokubetha kwaye igcwele imibala ebomvu negolide.

Iifonti ziyingxenye yomxholo kunye nomfanekiso oqikelelweyo kwi-brand, ngoko ke ziifonti ezenzelwe ukubonisa ukugqwesa kunye nokunyaniseka kwemveliso.