Iilogo zenziwa ukuba zikhunjulweKufuneka badibanise abantu ne-brand. Ukusasaza amaxabiso ayo kubaxumi kunye neenkampani ezincedayo yakha isazisi sakho. Kodwa akulula, kuba abathengi bafuna kakhulu kwaye nayiphi na ingcaciso encinci inokuvelisa ukukhatywa. Ayiyiyo imeko ye iilogo brand ezidumileyo ukuba siza kukubonisa kamva.
Ezi mpawu ziyayazi indlela yokuziqhelanisa nokuhamba kwexesha, zenza utshintsho olukhulu okanye oluncinci kwiilogo zabo. Ukutyhubela iminyaka ezi nkampani bezikwazi ukuqhubeka ukuhambisa amaxabiso afanayo. Ithini imbali kunye nentsingiselo emva kwezona logo zidumileyo? Nazi ii-logo ezi-5 ezidumileyo eziza kukukhuthaza ngeempawu kunye namabali abo.
Iilogo zeempawu ezidumileyo kunye namabali abo
Iimpawu Luphawu oluyigraphic oluchaza inkampani, iziko, uphawu, umntu okanye uluntu. Inkqubo yoyilo lwelogo ifuna indibaniselwano yezakhono zoyilo, ithiyori yokuyila, kunye nokuhambisana neendlela zamva nje zoyilo. Ukongeza, iimeko ezine zokudala kwi-brand kufuneka zithathelwe ingqalelo: uphando / isicwangciso, i-typography, umzobo / isimboli kunye nethiyori yombala. Kodwa asizukungena kwiinkcukacha ezithe vetshe. Ukuba unomdla wokwenza ilogo, apha Sikushiya ikhonkco kwelinye inqaku apho sikunika iingcebiso ukuze ukwazi ukuyila ilogo yakho.
Ngokunokwenzeka, uzibonile ezi logo amaxesha amaninzi, kuba uninzi lwazo lunjalo ekhoyo kwimihla yethu. Sikhethe ii-logo ze-5 ezaziwayo-kakuhle kumacandelo ahlukeneyo: itekhnoloji, iimoto, iimpahla, ukuthengiswa kwefenitshala okanye ukufota.
Nike
Nike Yazalwa ngo-1971 phantsi kwegama le-Blue Ribbon Sports (inkampani yokungenisa), kodwa ayizange ibe khona kude kube yi-1971 ngenxa yokwandiswa kwemveliso yezihlangu zayo zezemidlalo. UCarolyn Davidson ibingumfundi woyilo lwegraphic odale le logo. Wahlawulisa kuphela i-35 yeedola ngolu yilo. Ukwenza le logo se iphefumlelwe nguthixokazi woloyiso wamaGrike uNike, ngokukodwa kumaphiko azo awayemela intshukumo kunye nesantya. Uphawu lweempawu zolu phawu lwaziwa ngokuba yi "Swoosh".
Kwi-1978, i-Nike yagqiba ekubeni ihlaziye uphawu lwayo kwinguqu ekhangayo ngakumbi. Ukwenza oku, bakhetha i-typeface ecacileyo, ngoonobumba abakhulu kunye noshintsho kwindawo ye-Swoosh. I typography ibonakala ngokuba luhlobo oluncinci sans-serif, ehambelana kakuhle nemilinganiselo ephambili yenkampani. Okwangoku inkampani ikhethe ukusebenzisa kuphela i-Swoosh, ngaloo ndlela ibe yenye ye eyona mifanekiso iqingqiweyo yehlabathi. Imibala ephambili esetyenziswayo ngoku kwilogo yabo emnyama namhlophe, nangona ngaphambili bekukhethwe i-hue emnyama ebomvu.
iapile
Yayingunyaka we-1975 xa uSteve Jobs wagqiba kwelokuba alahle uphawu lokuqala lwe-Apple, kuba lwaluneenkcukacha kakhulu. Ron wayne, wayalelwa ukuyila i logo. Iphefumlelwe kukufumanisa kukaIsaac Newton umxhuzulane. Isiganeko esidumileyo esisaziyo sonke, apho isazi seNgesi siwisa i-apula kwaye siyabulela ukuba sinokuqulunqa ithiyori yomxhuzulane. Loo logo yahlala kuphela unyaka, ngenxa yobunzima obufunekayo ukuyivelisa kwakhona. Kukho amarhe okuba igama lophawu libhekisa kukuzibulala kuka-Alan Turing, owasweleka emva kokuluma iapile elosulelwe yicyanide, kodwa ayizange iqinisekiswe.
Kwi 1976, Imisebenzi yagqiba ekubeni igunyaziswe umyili wemizobo Ron Janoff, uyilo olutsha. Ngenxa yesidingo sika-Apple sokufuna uphawu olumele amaxabiso kunye nefilosofi yenkampani yayo. Janoff ecetywayo into elula kakhulu. Ukuqonda ukubaluleka kwesimboli ye-Apple kwiMisebenzi, wazinza kule ngcamango. Wabonisa uSteve a ilogo enemibala eneapile elunyiweyo. Ukusuka phezulu ukuya ngasezantsi, ibonakaliswa yimigca ethe tyaba eluhlaza, etyheli, e-orenji, ebomvu, emfusa kunye neblue. Le logo yayikhona kude kube ngu-1998. Kamva, i-Apple iye yahlala ithembekile kule simboli, ihluke kuphela imibala kunye ne-shading.
tesla
Igama tesla wazalwa ngokuhlonipha umqambi wakhe u-Nikola Tesla, oya kuba ngumanduleli wokutshintshana ngoku kunye ne-electromagnetism. Le nkampani wazalwa ngo-2003 kunye nokuqaliswa kwemoto yayo yokuqala, enkosi kwiqela leenjineli ezifuna ukubonisa ukuba kunokwenzeka ukuqhuba ngamandla ombane.
Okwangoku i-logo yeTesla iye yafumana iinguqulelo ezithile. Ewe kulungile, uphawu lwakho lunokuchongwa ngokulula ngonobumba omkhulu "T". Nangona kukhangeleka ngathi sisithsaba, ngokwenene licandelo lomnqamlezo wenxalenye yemoto yokungenisa, apho intshukumo yenziwa khona ngenxa yokutshintsha kwesigaba phakathi kwemimandla yamagnetic yeekhoyili zayo. I Imibala yenkampani yale nkampani yahluka phakathi emnyama, ebomvu kunye nesilivere. Kuyilo lokuqala olwadalwa, oonobumba babemnyama kwaye ikhaka liyisilivere. Endaweni yoko, namhlanje, uphawu lunokuba ngunobumba obomvu okanye wesilivere ongu-T.
Canon
Le nkampani yadalwa ngo-1933 xa imodeli entsha yekhamera yenziwa ngenxa yeLebhu ye-Precision Optical Instruments Laboratory. I-logo yeCanon izalwe ngembeko yesithixokazi semfesane samaBhuda uKwan Yin. Kuyilo lwelogo yokuqala yecanon, sasibona uthixokazi ngaphakathi kwesangqa samadangatye, ekwindawo yentyatyambo yelotus enengalo ezininzi. Ngaphezulu kwayo kwakukho igama elithi "ikhamera" kwaye ngaphantsi kwayo "Kwanon." Ngowe-1935 inkampani, kunye ne injongo yokubonakalisa umfanekiso wale mihla, yagqiba ekubeni itshintshe igama layo libe yiCanon. Ngo-1956, i-logo yahlaziywa kuleya siyaziyo sonke namhlanje kwaye ayizange itshintshe ukusukela ngoko.
Ilogo yeCanon yangoku ligama lenkampani. I typography Ibonakala kakhulu ngenxa yobukhulu bayo obukhulu. Yenziwe ngokukodwa ngumyili wemizobo uGio Fuga. Lo myili wakhetha umbala obomvu ukumela inkanuko, ukuzimisela kunye namandla abawasebenzisayo ukudala iimveliso zabo. Owona mbhalo ubalaseleyo wale logo ngu "C", ngenxa yeglyph yayo egobileyo ngaphakathi kwaye ilolwe phezulu. Sinokufumana iinguqu ezimbini zemibala yale logo: eyokuqala ngombala obomvu nomhlophe kunye neyesibini kwi-monochrome.
Ikea
Ilogo ye-IKEA yindibaniselwano yamagama okuqala omseki wayo "Ingvar Kampar", ifama yakhe yentsapho "Elmtaryd" kunye nedolophu yakhe "Agunnaryd". I-logo yokuqala yenziwa ngo-1951. Yayiquka kuphela isitywina esisetyhula. Embindini unokubona igama elithi "IKEA", lijikelezwe ngamagama athi "Kvalitets Garanti" (Uqinisekiso loMgangatho), zombini ngohlobo olubhalwe ngesandla kunye nolukekeleyo. Babefuna ukubonisa umgangatho weemveliso zabo. Le logo yatshintshwa ngokukhawuleza. Ngowe-1954, yaba libala elibugolide-ntsundu elinegama elithi “IKEA” ngoonobumba abakhulu, kuchwethezo olungqindilili, oluthe ngqo, olumhlophe.
Endaweni yoko, ngo-1967, uphawu lwaqala ukubonakala lufana nento esiyaziyo namhlanje. Kuqulunqwe igama elithi «IKEA» ngombala omnyama kwifonti engqindilili, kodwa oonobumba "K" kunye no "A" bahlengahlengiswe ngeeserifs. Zazifakwe kwi-ellipse emhlophe, kwaye loo ellipse yona yayivalwe kuxande olumnyama kunye nefreyimu emhlophe. Ngo-1982, kwenziwa utshintsho kwiphalethi yombala, ngaloo ndlela kufunyanwa indibaniselwano yombala esiyaziyo namhlanje: iellipse emthubi ebekwe ngaphakathi koxande ozuba nonobumba obuzuba. Kutshanje, ngo-2019, i-Ikea yaphinda yahlengahlengisa ilogo yayo. Baye bagqiba ekubeni batshintshe umthunzi ukusuka eluhlaza okwesibhakabhaka ukuya kumnyama, ngaloo ndlela benza uphawu lube lukhulu kwaye lunobuchule kunolo lwangaphambili.