Umthombo: Ukuzenzekelayo
Ngokuqinisekileyo kubo bonke ubomi bethu, uya kube ubone inani elingapheliyo leelogo eziya kuthi zibambe ingqalelo yakho inkangeleko, imibala, i-typography, amaxabiso njl. Ngalo lonke ixesha kukho iziyilo ezininzi zophawu oluqikelelwa kwaye luyilwe, ngenjongo yokubamba ingqalelo yoluntu.
Kwesi sigaba sitsha, asibuyi kuphela kwihlabathi leemveliso, kodwa siza kukubonisa ukuba zeziphi iilogo eziye zehla kwimbali njenge engakholelekiyo ngakumbi kwaye yodwa, kwaye kwakhona, siza kukubonisa ezinye zeemfihlo eziye zaphunyezwa ngaba bayili bezazisi kwiiprojekthi zabo.
Ngaba siza kuqala?
Iimpawu
Umthombo: Rosario Web Design
Ilogo yinxalenye yendawo yokuthengisa, kwaye ichazwa njenge uyilo lokuchwetheza. I-logo yenziwe ngokwemilinganiselo eyahlukeneyo, imibala, iimilo kunye nezibonelelo ezikhethekileyo nezilawulwayo zegama lenkampani okanye iziko. Umzekelo, sinokufumana kumfanekiso iilogo ze: UGoogle, Facebook, Twitter, Coca Cola kunye neYahoo!
Igama elithi logo, ngesiNgesi uhlobo logotype, iye yanxulunyaniswa kuphela nokwakheka okubonakalayo kwegama okanye uphawu, ilogo, kwimo yayo yonke ngokubanzi, ibandakanya zonke iintlobo zokubonakaliswa kwegraphic yophawu, ngale ndlela, zonke izibonakaliso ezibonakalayo zomfanekiso ziyinxalenye yelogo. yophawu okanye inkampani, kule mihla, ebanjelwe kwisazisi esibonakalayo senkampani.
Eyona mfihlelo igcinwe
Ngaphambi kokuba sizibeke kwimeko, kuyimfuneko ukuba sikubonise ezinye zeemfihlelo ezenze ukuba zikwazi ukuqatshelwa kweyona mpawu ilungileyo namhlanje, okanye ezo zenze imbali.
Ubulula
Batsho ukuba okuncinci kungaphezulu, ngoko akuyomfuneko ukuzalisa iimilo kunye nemibala ukuze ube nesiphumo esibonakalayo esisebenzayo, kuyilo lwegraphic luqondwa njengoyilo oluncinci. Oko kukwanceda ukuba kube lula ukukhumbula kunye nokuqaphela njengoko kubonakala kumbono wabantu, ngoko abayili bayazi ukuba ukwenza uphawu oluhle kufuneka ukubheja kwiqhekeza elikhangeleka lilula, nangona ihambe kwinkqubo enzima yokuzoba, iipalethi zombala kunye nemilo.
Kulula ukukhumbula
Kukho iibrendi ezininzi ezikhoyo kwihlabathi, ukuba kuyimfuneko ukudala umfanekiso owahlukileyo ngokwenene kwaye ababukeli bakhumbula iimpawu zayo. Le yinto efana neyona logos ilungileyo: iba yi-iconic kangangokuba nabantu bayibona kwangoko xa bebona indawo encinci, umbala okanye imilo nje.
Ukungaphelelwa lixesha
Yintoni ebonakalisa uphawu oluhle ngokungathandabuzekiyo yinto yokuba uyilo lwayo lubonisa kwaye lugcinwe kwixesha apho uphawu lubekwe khona Imozulu. Iimpawu ezininzi kuye kwafuneka zihlengahlengiswe njengoko uyilo lwazo aluzange luhlangabezane neempawu ezifanelekileyo ukumelwa.
Ukungafani
Kuba zivela kwiifomathi ezahlukeneyo, kufuneka iziqhelanise ngokulula, ngaphandle kokulahlekelwa ngumahluko wayo. Ngokukodwa xa uqwalasela ukuba i-logo iya kuhamba kunye nesithuba semidiya yoluntu, ukuba iya kubonakala kwizikrini zabo bonke ubukhulu, okanye kufuneka ishicilelwe kumakhadi oshishino okanye iilebula.
Ke ngoko, ilogo nganye eyiliweyo kufuneka ihambelane nobukhulu obuhambelanayo kunye nolwakhiwo oluza kusetyenziswa kuyo nayiphi na indlela, nokuba yeye-intanethi okanye ngaphandle kweintanethi.
Ngoku sele sikunike ezinye tips okanye iingcebiso malunga nendlela yokudala ilogo kwaye uyithathele empumelelweni, siza kukubonisa ezona logo zimangalisayo kwimbali yophawu.
Eyona logo ingakholelekiyo
barbie
Umthombo: iWikipedia
Oku kunokukothusa, kodwa uphawu lukaBarbie oludalwe ngo-1959 luye lwaba lolona lwaziwayo ngabantwana kunye neshishini lokudlala.
Yenziwe ngezinto ezimbalwa ezihambisa i ubufazi, kodwa hayi ngendlela yakudala, kodwa eguquguqukayo kwaye yangoku. Iye yalungiswa amaxesha amaninzi. I-evolution nganye igcina i-essence yayo, nangona iguqulelwe kumaxesha amatsha, (ukungaphelelwa lixesha).
Starbucks
Umthombo: Uluvo
Uphawu oludumileyo lweekofu emhlabeni, lukwabalwa njengenye yezona ziyaziwa kakhulu. I-logo ye-iconic kwaye kulula ukuyichonga ngabasebenzisi, ethi kwangaxeshanye ivuse umdla, ukongeza ubudlelwane phakathi kwe-mermaid kunye ne-cafe ibambe umtsalane wabasebenzisi. Kufuneka yongezwe ukuba ithoni yayo eluhlaza eqinile ithetha ngenkqubela phambili kunye nokhuseleko.
coca Cola
Umthombo: Imali kuphela
Yenye yeelogo ezingenakho ukuphoswa kuluhlu lweelogo ezimangalisayo. Uhlobo lokubhala oludumileyo kunye nombala walo luphawulwa kwihlabathi liphela, kwaye lube nempembelelo entle kubantu abaninzi.
Ukuba uphawu ludibana neempawu eziphambili esizikhankanyileyo, uphawu lweCoca-Cola luyaphumelela. Ukongeza, iyayichasa imfashini kwaye ukuhluka kwayo okukhulu kwakuphantse kube yiminyaka engama-70 eyadlulayo, xa yayiyeka ukuba mnyama kwaye yaba yi-3 eyahlukeneyo yemibala ebomvu.
NASA
Umthombo: Graffica
Le logo idumileyo yenziwa sisangqa esikhulu esiluhlaza esilinganisa ukuba yiplanethi enguMhlaba kwaye kwangaxeshanye indalo iphela. Ukongeza, igxininisa ukuhamba kwindawo. Ngokuqinisekileyo ayilibaleki kangangokuba sinokuyinxiba kwisikipa okanye esinye isiqwenga sempahla.
Le logo ibuyisa uyilo olusuka koo-1950, olunezinto zoyilo lwangoku, kwaye yenye yezona logo ziphumeleleyo kule minyaka idlulileyo.
Amazon
Umthombo: Umthengisi weAmazon
Yenye yeelogo ezidumileyo, hayi inkampani yakho kuphela, ethathwa njengenye yeenkampani zepasile ezilungileyo kwihlabathi, kodwa uyilo lwayo olubandakanya uchwethezo olulula kwaye utolo lukwazi ukuyithetha yonke. Ubuchule budlala indima ebalulekileyo, njengoko utolo lungancumi nje kuwe, lubonisa ukuba bathengisa yonke into: ukusuka ku-A ukuya ku-Z.
Lo ngumzekelo wendlela yokunikezela ngomyalezo ohlakaniphileyo kunye nentshukumo encinci, kunye nendlela yokusebenzisa umfanekiso omnye ukunika intsingiselo engaphezulu kwesinye.
Ii-Pringles
Umthombo: Uluvo
Inkampani eyenza ezi tapile zidumileyo iqulethe ilogo ethathwa njengenye yeelogo ezaziwa kakhulu kwimarike, njengoko idibanisa i-typography ecacileyo kunye ne-isotype elula, kodwa eyaziwa ngokugqibeleleyo. Phakathi kweebheji ezinomlingiswa, le yeyona nto idityaniswe kakuhle, uJulius Pringles.
Marvel
Umthombo: Decine
Ukuba ungumntu othanda iifilimu okanye othanda iifilimu ezibalaseleyo kunye namabali ahlekisayo, ngokuqinisekileyo uqhelene neMarvel logo. Siyibonile kwisikrini esikhulu ngaphezu kweminyaka eyi-10 rhoqo xa ifilimu entsha iphuma kwaye, njengoko ubona, imibala yayo kunye ne-typography ayinakuhoywa: umahluko phakathi kobomvu nomhlophe kunye nesithuba apho oonobumba bahlala khona. Le logo yingxelo esixelela ukuba, njengamagorha ayo, iMarvel ayisiyonto oya kuyilibala ngokukhawuleza.
Uphando
Umthombo: Engadget
Ilogo yale nkampani yenye yeelogo eziye zafumana utshintsho olukhulu kwimbali yayo. Nangona kunjalo, i-elementi ayishukumi, ihlala imile ngokupheleleyo: imibala yoonobumba bayo. Leyo ibe yenye yeempumelelo zabo, kuba nangona i-typography yatshintshwa, kwaye bade badala ii-icon ezahlukeneyo kwimveliso nganye ejoyina usapho lwabo (injini yokukhangela, i-imeyile, amaxwebhu ekwabelwana ngawo, njl.njl.), ngenxa yaloo palette yombala. kulula ukuyiqonda xa usebenzisa naziphi na izisombululo zabo zedijithali.
HBO
Umthombo: Multipress
Okwangoku, sesinye setshaneli ezinegama elihle e-United States (kwaye ngoku, enkosi ngokusasaza, kwihlabathi liphela) yi-HBO. Ekuqaleni, yayilijelo lenkqubo yentlawulo kamabonwakude eyadala uthotho lwalo ngokutyeshela imithetho yobalo lwelizwe labo lokuzalwa. Kungekudala, iye yafana nomgangatho, izithinteli ezintsha kunye nesimo esimnandi.
Ekuqaleni, ilogo yenkampani yayibonisa igama elipheleleyo: I-Home Box Office; Nangona kunjalo, kwiminyaka emihlanu yayinohlengahlengiso ukuze ibe yi-acronym yayo kuphela, ukuze ibonwe ngokukhawuleza ngababukeli, kwaye ayizange itshintshe ukususela ngoko.
McDonald kaThixo
Umthombo: iWikipedia
Ikhonkco lehamburger labazalwana bakaMcDonald liye laba lelinye lawona macandelo adumileyo okutya okukhawulezayo kwihlabathi. Kuye kwenzeka okufanayo kunye nelogo, isebenzisa imibala etyheli, ebomvu nemhlophe kwiphalethi yayo.
Nangona kunjalo, eyona nto ibalaseleyo yokwahlula ngamagophe amakhulu enza i-"M", eyaneleyo ukuba uphawu luqatshelwe naphi na emhlabeni.
Isiphelo
Ngokufutshane, njengoko usenokuba ubonile, iilogo ezininzi ziye zaphawula ngaphambili nasemva kwimbali yoyilo lwegraphic.
Iilogo zoyilo zicwangcisiwe kwaye inzuzo kukuba unokuhlola uyilo lwezinye iinkampani ukuze ukhuthaze. Kungakhathaliseki ukuba usetyenziso olufunayo ukunika uphawu olufuna ukuyila, khumbula ukuba luya kubonakala kwiindawo ezininzi: kwiwebhusayithi yakho, kwiintanethi zentlalo, kwii-imeyile, kwiintengiso zakho zorhwebo ... Kuya kuba yinto yokuqala yokucinga ukuba abantu nabo bayisebenzisayo ke bona baya kuba nawe.
Yila ilogo egqibeleleyo, emele nge ukunyaniseka into ofuna ukuyidlulisela ayingomsebenzi olula. Okwangoku zininzi izinto ezahlukeneyo, uyilo kunye neefonti kangangokuba ukwazi ukuba yeyiphi ngokuchanekileyo kuye kwaba nzima kakhulu.
Ngoku ixesha lifikile lokuba uqale ukwenza uyilo lwakho lokuqala, ulandela ingcebiso esikunike yona.
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