Ungandixelela ntoni xa ndikubuza ukuba yintoni i logo embi? Ndiyakholelwa ukuba ilogo embi yileyo isilelayo ukuzalisekisa umsebenzi wayo wokunxibelelana ngendlela esebenzayo. Ukuthathela ingqalelo ukuba owona msebenzi uphambili kukubonelela inkampani ngesazisi kunye nemilinganiselo ethile elungileyo, xa ukugqwethwa kwezi xabiso kusenzeka kwaye eminye imiba ishiywe ivulekile, igama elibi linokufumaneka.
Ngezantsi ndikushiya ezinye iimeko ezisebenzayo zale nto. Ukuba ubucinga ukuba ukubonile konke, apha namhlanje uya kufumanisa ukuba Kwakuseza kubonwa izenzo zenkohlakalo ezintsha.
Ewe, umyili wale logo akazange enze umfanekiso weCawa yamaKatolika nakuphi na ububele xa wayeyiphuhlisa malunga ne-1973 kwiKhomishini yoLutsha ye-Archdiocese. Injongo yayo yayikukubonakalisa umyalezo omhle (kuxhomekeke kwindlela owujonga ngayo), ekubeni izama ukwenza ikhonkco phakathi kweCawa nabantu abancinane. Kodwa, ngokunzulu? Ngaba yayingekho enye indlela ngaphandle kwentonga yomfundisi wethu? Ngokusengqiqweni, oku kwaba neempembelelo ezinkulu kwaye kwavakaliswa kwihlabathi liphela.
Iklasikhi phakathi kwezona logo zinempikiswano. Olu phawu lwempahla lusebenzise unobumba omkhulu wongeza izangqa ezibini ezinike ithoni ecebisayo kunokuba kuyimfuneko.
Iqhinga likaMont-Sat yayikukudala i-mascot enobubele, kodwa kwakhona i-crotch yelogo yethu iyavela. Eyona nto imangalisayo kuzo zonke kukuba ibambe i-eriyali yesintu... Ngoba?
Abantu ababini abaselula badanisa ngamandla phambi kwamehlo ethu phantsi komzila oshiywe yi-typography engaqondakaliyo efuna umgudu owongezelelweyo kuthi ukuze sikwazi ukufunda amagama amane. Emva kokuchitha malunga nomzuzu uzama ukucacisa umyalezo ongaqondakaliyo safumana i-torso yabasetyhini ehamba ze. Kwakhona?
Ilogo emsulwa, eqhelekileyo. Asikuko ukuba i-aberration, kodwa ngokwayo ayiyi kugqama ... Ngaphandle kokuba sithatha isigqibo sokuyifunda ngokuthe nkqo. Emva koko umyalezo utshintsha kakhulu.
Iziko le-Hasc likhethe ukumela itywina layo ngombuliso onobubele phakathi kwabantu ababini. Unobuhlobo kakhulu ungatsho?
Ilogo engaqhelekanga ngezizathu ezininzi. Oonobumba bokuqala beofisi yezempilo yaseTaiwan badityaniswa ngendlela engaqondakaliyo nembonakalo yomntu, okukhokelela ekubeni babe ngabantu abakhubazekileyo okanye abangafezekanga. Unobumba ophakathi, njengoko kungenakwenzeka ngenye indlela, ubonisa umzobo ophuma kwinto eya kuba yi-pelvis yakhe, ngelixa elinye elikufutshane nalo linomngxuma ... Kwakhona okanye ngaba ndinenkangeleko engcolileyo?
Ilogo encinci, yeskimu kunye neyobuhle. Nangona kunjalo, isikhokelela kufundo oluphazamisayo kwakhona. Ungabasa abantwana bakho kulo gqirha wabantwana? Ngokuqinisekileyo andinayo.
Iintsingiselo ezimbini ziyingozi, nabu ubungqina obubambekayo: Ukutshona kwelanga okuhle kwegolide kunokujika ngokukhawuleza kube yi-anus. Nyani ndiqale ndayibona i-anus, ndema ndayijonga ndabona ukuba ngenene yiarchitectural building ekutshoneni kwelanga.
Inkukhu iyenzeka ngokudibana konobumba D kunye no-B. Igama le-brand, Dirty Bird. I-conceptualization ilungile, kodwa kuyacaca ukuba kukho ufundo lwesibini, umzobo ocacileyo kunye namanyala.
Nantsi enye yeziphumo ezazinayo uphawu lwe-A-Style. Ngenxa yokupapashwa kwayo, kwaqalisa ukubonakala iilogo ezininzi ezazinentsingiselo ephindwe kabini ngokongeza iingongoma ezingeyomfuneko koonobumba abakhulu.
Le ndawo yokubhaka ibe nobuganga bophawu olwayinika igama elingalindelekanga. Nangona ilishishini losapho lwakudala, umfanekiso walo wenkampani unokusenza sicinge izinto ezahlukeneyo kakhulu.
Ngaba kufuneka ndenze naluphi na uhlobo lwezimvo? Intsingiselo ephindwe kabini ingaphezulu kokucaca kwesi siqwenga.
Ukubekwa phezulu kunokukhokelela ekungaqondani. Ngamanye amaxesha kuyimfuneko ukugcina indawo kwaye udibanise zonke iimilo zethu kwindawo ethintelweyo. Kule meko yayisisenzo sobukroti kwaye enye mhlawumbi yenza ukuba abathengi abaninzi bacele inkonzo eyongezelelweyo. (?)
I-Kids Exchange inokukhawuleza ibe yiTshintsho lweSini sabantwana, nabu ubungqina. I-Kerning yinto ethile, akunjalo?
Ngaba ivakala iqhelekile kuwe? Ifana kakhulu nemeko ye-DirtyBird, kuphela kulo mzekelo iileta d kunye ne-b zithweswe ngumbuzo wombuzo (akukho mfuneko ngokupheleleyo ngendlela kwaye ndikholelwa ukuba ibekwe ngenjongo yokugxininisa oku kufunda kabini kunye nomxholo wesondo) .
Imfutshane ngo-1917 yathi: sifuna inkampani yethu imelwe kwilogo yethu ngohlobo lomxhasi esimfunayo; indoda entle, eneminyaka engama-40-50 ubudala, othanda iisoseji. Ilogo yokoqobo ngakumbi ayifumaneki kolu luhlu. Eyona nto imangalisayo kukuba emva kweminyaka eyi-100 akukho mntu wayefuna ukuyitshintsha.
Enye ingxaki ye-kerning, ekhokelela kwiingxaki zokufunda. Abanini bale venkile bebenokuzigcina iintloko ezimbalwa ngokongeza nje ii-intshi ezimbalwa zesithuba phakathi kwe-L kunye ne-I.
Aba gqirha bacela uphawu olubonisa ngokucacileyo ukuba banokulungisa nantoni na kwaye emva kokuphononongwa okuninzi bagqiba kwelokuba babambelele kule. Kuyabonakala ukuba nazo zilungisa iingxaki kumalungu esini sendoda.
Le logo ibonakala ngathi yenziwe ngumyili ophethe iPhotoshop ngonyaka ka-2000, mhlawumbi naye ungumthandi wesayensi owayengazi kakhulu malunga nethiyori yemibala.
Ukhetho olufanelekileyo lokuchwetheza kodwa ukusetyenziswa kakubi kwemibala. Le logo yayinokuba yi-logo elungileyo ukuba yayingengomonakalo owenzayo emehlweni.
Ndiqinisekile ukuba umyili wolu phawu akazange acinge ukuba ibhinqa elihamba ze elinedangatye phantsi kwakhe lisenokubonakala ngathi liyazikhulula. Ndiqinisekile ukuba umxhasi khange ayiqaphele naxa eyivuma kwaye yiyo loo nto ngoku ikolu luhlu.
Le kindergarten ibonakala iyingozi ekungeneni kwayo. Abantwana ababini abadityaniswe nophahla lwendlu okanye into efanayo bayenza ibonakale ngathi yoyikeka kancinane, kodwa inkcubeko yaseMpuma yahluke kakhulu kweyethu.
olunjani ukuhlanganiswa okulungileyo!
Kuze kube yi-2002, eSpeyin inkqubo yezempilo yelizwe yayibizwa ngokuba yiNational Health Institute, yingakho "INSALUD" (NON-Health) yabhalwa kuyo yonke indawo. Icomo estas? Ke ngoko, ayizizo iiLogos kuphela ezikhethwe kakubi.