Iilogo ezincinci zokuphefumlela

Uyilo lwahlulwe phakathi kwezinto ezilula nezilula ukuzibona, yiyo loo nto xa sithetha ngesazisi, sithetha nge-minimalism.

Kodwa yintoni kanye kanye uyilo oluncinci kwaye lubaluleke kangakanani kwiilogo? Ewe, uyilo lwe-minimalist yiyo yonke into esifuna ukukubonisa yona kule post. Uyilo olungadingi izixhobo ezininzi zegraphic kunye nezibonwayo ukunxibelelana nomyalezo olufuna ukuwudlulisela.

Kule post, asiyi kuchaza kuphela ukuba yintoni yonke le minimalism okanye uyilo oluncinci, kodwa kwakhona, Siza kukubonisa uluhlu lweelogo ezincinci eziye zanempembelelo enkulu kwimbali yokudalwa kweempawu, kwaye sinethemba lokuba sinokusebenza njengenkuthazo.

Saqala.

Uyilo oluncinci

Phambi kokuba uqale, khawube nomfanekiso-ngqondweni womfanekiso onento eme embindini womfanekiso okanye kwicala elinye, ukuba ngaphandle kokuba yinto enye iqulethe ubunzima bokubonwayo kwaye yeyona nto ibalaseleyo kumfanekiso wonke kwaye kulula. ukuchonga.

Ukuba ukhe wayicinga, usenokuba wenze engqondweni yakho ukulinganisa uyilo oluncinci. Ngamafutshane, xa sithetha ngoyilo oluncinci okanye i-minimalism, Ubukhulu becala sithetha ngesimbo, isimbo sobugcisa esigqamayo ikakhulu ngenxa yokulula. 

Ukuqala nje kokujonga kunokubonakala ngathi luyilo olulula, kodwa ungabhidanisi ukwenza lula kwaye kulula ukuyichonga, kuba ubuchule obukhulu kunye nengqondo iyafuneka ukuze ukwazi ukwenza naluphi na uyilo oluncinci, kuba ayilulo uyilo olutsala umdla. , ukuba akunjalo inokudluliselwa kunye noyilo.

Umlando omncinci

I-Minimalism, njengoko siyayazi kwicandelo lobugcisa kunye nezobugcisa, yazalelwa kwisixeko esidumileyo saseNew York (eUnited States).

Kwavela kwi-60s , ixesha apho amagcisa amaninzi azama ukucinezela kunye nokugatya nayiphi na into elayishwe ngokugqithisileyo kwaye apho ukukwazi ukuxelela nokudlulisa umyalezo kuphela ngoko kulungileyo nokuyimfuneko kwabonakaliswa. Le yindlela minimalism eyaqala ngayo eMelika, ngomzabalazo ngokuchasene nentshukumo esiyaziyo ngoku njengentetho engabonakaliyo. 

Ngamnye kula magcisa ubonise imiba ebalulekileyo yoyilo ngemisebenzi yabo, nokuba yindlela ezikhanyisa ngayo izinto kunye nendlela ezidlala ngayo ngezithunzi, kodwa esi simbo sikwazi ukuzalisa zonke ezinye iindidi, ukusuka kwipeyinti nakwizokwakha.

Izixhobo

• Ukusetyenziswa kweemilo ze-symmetric: Yintoni ebonakalisa i-design minimalist kukuba iphantse ihlale ilayishwe ngeefom ze-symmetrical, oku kuthetha ukuba kukho ukulinganisela okubonakalayo kwimisebenzi.

• Ukusetyenziswa kwemathiriyeli ekrwada: Xa sithetha ngemathiriyeli ekrwada, sibhekisa kuyo izinto zendalo, ekhutshwe kwindalo. Olu hlobo lwezinto eziphathekayo luhlala luphenjelelwa yi-architecture encinci.
• Iithoni zeMonochrome: Kulula ukuchonga uyilo oluncinci ukuqeshwa kwe imibala ye-monochrome elula, umhlophe kunye nomnyama, mhlawumbi i-grey ephakathi kodwa uya kuhlala ubona i-shade enye okanye emibini kuphela kwimisebenzi.

iilogo ezincinci

Ngokuhamba kwexesha, kwiiprojekthi zesazisi, abaninzi abaqulunqi baqaphela ukuba banokusebenzisa izixhobo ezincinci kuyilo lwabo. Kwaye ayisiyiyo into yokuba kwakubonakala ngathi yingcinga encinci yokuyila, kodwa abaninzi babo bayithatha njengomzekelo kwaye baqala ukusebenzisa i-minimalism.

Ukongezelela, baye benza njengomthombo oyintloko kwaye ukuza kuthi ga namhlanje, ezininzi iimpawu ziye zehla kwimbali yoyilo lwazo. Sikubonisa uluhlu lwezo zithe zaba zezona zibalaseleyo ngenxa yobume bazo, imibala yazo, izinto zabo kunye nexabiso labo njengenkampani.

Saqala.

Nike

I-Nike ngoku yenye yezona nkampani zibalulekileyo kwishishini lezemidlalo. Iimveliso zayo ziyilelwe ngokukhethekileyo iimbaleki kwaye ngoku kukho amaqela amaninzi ebhola ekhatywayo, ebhola yomnyazi okanye wombhoxo asebenzisa olu phawu kwiihempe zawo.

Ayikhange yehle kuphela kwimbali ngexabiso layo kodwa nakwiyilo lophawu lwayo, uyilo olwenziwe yilogo eyaziwayo ebizwa ngokubaswoosh, into emile okwekhala. Injongo yomyili wayo yayikukuyila uphawu oluya kubonakala ngokuchanekileyo ngenxa yokulula kwalo.

Yiyo loo nto namhlanje ngalo lonke ixesha sibona le logo sinokuyichonga kwangoko.

audi

I-Audi yenye yeebrendi eziye zagqama kuyilo lwayo. Uphawu lwemoto oludumileyo lwaduma ngokuphuhlisa uyilo oluvela kwiimilo zejometri eziqhelekileyo kunye nezilula. Akunakulindeleka ukuba uyilo lwe-brand ngokwayo lubonisa umda wezemidlalo weemoto zayo kunye nobuhle obuzivakalisa ngayo.

Ngumzekelo ocacileyo ukuba okuninzi kunokuhanjiswa ngokuncinci, kwaye nangona ilogo egxekwayo ngokubonakala kwayo kufana neMidlalo yeOlimpiki, ifumene indawo kwi-10 ephezulu yeelogo ezincinci ezincinci.

iapile

USteve Jobs wayekwacacile ukuba uyilo lophawu lwakhe kufuneka lube luyilo olucacileyo, olulula olunezinto ezininzi ezincinci. Kungenxa yoko le nto iApple iye yaba lolona phawu lwaziwayo kwihlabathi. Kwaye akusekho ngasemva kuba iapile elidumileyo sele liyi icon kwixesha ledijithali.

I-Apple yenye yeelogo onokuphefumlelwa ngazo kuba imilo yayo ilula kwaye nemibala abayisebenzisayo i monochrome ngokupheleleyo.

McDonald's

Yintoni eyaba ngamakhonkco egolide alula nayo iye yaba yenye yezona zinto zidumileyo nezibalulekileyo zohlobo lokutya okukhawulezayo kwihlabathi. Uyilo lwayo lulula kwaye kulula ukuyiqonda, njengoko isenza isiqalo sabazalwana bakwaMcDonald, abadali bale nkampani.

Ngokungathandabuzekiyo luyilo oluthi, ngenxa yombala oqaqambileyo kunye noyilo lwayo luye lwaqatshelwa kwihlabathi liphela, lolunye lobungqina obubonisa ukuba uyilo oluncinci akufunekanga luqale kuphela kwiitoni ezimnyama okanye ezimhlophe, kodwa kwiitoni ezilawula ukufowuna. ingqalelo

Microsoft

IMicrosoft iye yehla kwimbali, ngaphandle kokubaluleka kwayo kwihlabathi letekhnoloji kunye necandelo le-audiovisual, ilogo yayo eyenziwe ngeemilo zejometri ezixande ezilinganisa ifestile, iye yehla kwimbali ngokuba yenye yezona zinto zilula kwaye zaziwayo kuzo zonke. ehlabathini lonke.

Umahluko ogcinwa nguMicrosoft kunye nezinye iilogo kukuba inombala ohlukeneyo wemibala, apho imbala emthubi, eluhlaza okwesibhakabhaka, eluhlaza kunye neorenji okanye ebomvu igqamile. Ngaphandle kwamathandabuzo ilogo efanelekileyo yokuphefumlelwa ukuba into oyikhangelayo luphawu lwecandelo elithile. 

encinci

I-Mini yenye yeebrendi ezithe, kunye ne-Audi, nayo yehla kwimbali kwicandelo leemoto. Ilogo yayo isekwe ekusebenzeni kunye nejometri, yintoni ecinga ukuba yinkampani ezinikele ekwenziweni nasekuthengisweni kweemoto ezinobuntu obunemidlalo nobunzulu.

Inkampani encinci ikhethe uphawu oluza kugcina imbali yohlobo, uhlobo lweemoto zomdyarho kunye nobukhulu obuncinci. Konke oku kwaphunyezwa ngesangqa kunye nemigca ethe tye.

Pepsi

I-Pepsi yenye yeempawu zesiselo esithambileyo esihlala sikhuphisana neCoca Cola eyaziwayo. Ayiphelelanga nje kwimbali yencasa yasehlotyeni yeziselo zayo, kodwa nokudala uphawu oluguquguqukayo olunomlinganiselo othile wokubonwayo kwaye kwakulula ukuchonga.

Ngokungafani neCoca Cola, i-Pepsi yabelana ngamathoni amabini e-chromatic, enye ebomvu kunye ne-blue blue, ngale ndlela ayizange ikwazi ukuhambisa umyalezo ovela kwi-graphic elements, kodwa nakwimibala yombala.

Ngamafutshane, yenye yezona logo ziphumeleleyo.

abayili minimalist

• U-Otl Aicher: U-Aicher mhlawumbi nguyise woyilo lwegraphic, waziwa kwihlabathi jikelele ngokuyila eminye yemifanekiso yomfanekiso. iiOlimpiki zaseMunich kunye nokudala iimpawu ezifana neBraun, iLufthansa okanye i-ERCO. Uyilo lwakhe luqala kwisiseko sobuncinci ngokusetyenziswa kwezibalo zejometri eziqhelekileyo kunye nezilula kunye neetoni ze-monochromatic. Ungomnye wabayili abanempembelelo nabaxabisekileyo kwimbali yoyilo lwegraphic. Siyakumema ukuba wenze uphando olubanzi kuye kwaye uphande ilogo nganye ayiyileyo.
•   UPaul Rand: URand ngomnye wootata boyilo ophumelele impumelelo enkulu ngeeprojekthi zesazisi athe wazenza kwimbali. Udume ngokuyila iimpawu ezifana ne-IBM, ABC okanye i-UPS. Kuyilo lwakhe usebenzisa ukusetyenziswa kwemigca yegraphic engeyiyo kakhulu kunye ne-typographies ehamba kunye nemithombo yegraphic ayigcinayo ngeenxa zonke kuye.

Isiphelo

Siyathemba ukuba ufunde ngakumbi malunga nesazisi kunye noyilo oluncinci. Yonke imihla kukho abaqulunqi abaninzi abakhetha olu hlobo loyilo, beshiya isitayile esigcwele kakhulu, ngoku lixesha lokuba uyile ilogo yakho.