Kwiintsuku ezimbalwa ezidlulileyo besijonge imizekelo elungileyo yeelogo kunye noyilo olukhuthazwe yintshukumo yobugcisa ye IBahuaus Kwaye namhlanje ndingathanda ukuqhubeka notyekelo olunxibelelene nokusondelana nale nto, enyanisweni banjengodade kwaye baneempawu ezininzi ezifanayo, nangona kunjalo kukho umahluko ophawulekayo phakathi kwezi ntshukumo zimbini.
Emva koko siza kuqwalasela intshukumo I-Art deco kwaye siza kubona eminye imizekelo ehlengahlengiswe kuyilo lwe logo.
Ivela phi i-Art Deco kwaye ziziphi izinto ezibonisa yona?
Igama elithi Art Deco laqulunqwa ngasekupheleni kweminyaka yama-20 njengegama lezitayile zejiyometri ezathi zanefuthe elinamandla kuyilo ngee-1925s kwaye zavela kumboniso we-XNUMX 'wezoBugcisa boBugcisa' eParis, obonakalise ukuba ngumboniso omangalisayo wesitayile.
Izibonakalisile kubugcisa bokuhombisa, uyilo loyilo, uyilo lwemboni, uyilo lwefashoni, ubucwebe, kunye noyilo lwangaphakathi; nangona kunjalo kodwa ukuya kwinqanaba elincinci kubugcisa obucocekileyo (umzekelo, ukupeyinta nokukrola).
Ukubhaliswa kwangelo xesha linye apho uLa Bahuaus wazalelwa khona njengangoku, wabelana ngeempawu zayo ezininzi, eqaqambisa phakathi kwabo ukutyekela kwabo ekuqhekekeni. Kwimeko yeArt Deco sithetha ngomboniso okwisininzi kakhulu kwaye ozibonakalise kwimimandla eliqela, ke iimpawu zayo ziyasebenza kwiindawo ezahlukeneyo:
- Iphefumlelwe iivanguards zokuqalaI-Constructivism, cubism, futurism, isikolo seLa Bahuaus kunye ne-expressionism. Impembelelo yeCubism kunye neBauhaus, exutywe ne-Suprematism kunye nokuthanda i-Egypt, iAztec kunye neAsiriya, ezenza ukuba isitayile sibonakaliswe zizinto ezahlukeneyo okanye i-eclecticism.
- Njengesitayile esazalwa kwiminyaka yobudala kumatshini, wasebenzisa ubuchule bala maxesha ukubazisa kwiifom zayo: imigca yomoya, imveliso yeenqwelo moya zangoku, izibane zombane, unomathotholo, ulwandle kunye nezakhiwo ezikhulu zemizekelo ngokungathandabuzekiyo eyakhuthaza le ntshukumo yobugcisa.
- Ezi mpembelelo zoyilo zichazwe ngeendlela zeqhezu, kunye nobukho beebhloko ze-cubist okanye ii-rectangles kunye nokusetyenziswa kwee-symmetries kunye ne-geometrization rhoqo yeemilo.
- Ukusetyenziswa kokuchwetheza kuchazwa Sebenzisa uyilo olungqindilili, olungenasififisi okanye olungenazinto, kunye nemigca ethe tye (ngokuchasene nee-curve zesono kunye nendalo yeArt Nouveau).
- Kwinqanaba ngokubanzi iJometri yeAerodynamic, zigzag, zale mihla nezokuhombisa, ibingamabinzana abonisa umnqweno ngaxeshanye wokutolika oomatshini bexesha langoku kwaye kwangaxeshanye anelise uthando lokuhombisa.
- Kwimisebenzi yakhe uzama ukumela ezinye izinto ezingafunekiyo ziphefumlelwe ngendalonjengokukhanya kwemitha ekhanyayo, ulwelo olunamanzi, okanye amafu.
- Kwelinye icala kwimifanekiso eqingqiweyo kunye noyilo lwe ukumelwa kwezilwanyana ibhekisa ngokucacileyo kwiimpawu ezithile ezinje ngesantya kwaye koku basebenzise ii-gazettes, iigreyhound, ii-panther, amahobe okanye amarhamba.
- Ukongeza, i ukubhekisa rhoqo kuzo zonke iintlobo zezinto ze-phytomorphic (ngokumila kwesityalo) kunye neentyatyambo, i-cacti okanye imithi yesundu isetyenziselwa ukumelwa ngokucaciswa kwejiyometri.
Nangona sigxile kuyilo lwe logo, apha ngezantsi ndikushiya kunye noyilo loyilo okanye iiposta ezisela kule ndlela:
Isazisi seshishini kunye noyilo lwe logo
Okwangoku kuphuculwe eParis kwaye ngaphezulu kwako konke kubalasele ubuhle obugxunyekwe kwiifom zayo, ubuncwane bezixhobo zayo kunye namandla ayo odlala ngombala. Ngaphandle kwamathandabuzo, uyilo lukhokela intsingiselo yesi sikolo, ulwakhiwo olubekwe phambili lwezithuba luyinto ebalulekileyo. Ewe, i-aesthetics yayo iphinde yahlutha kwi-graphic identity kunye ne-logo yecandelo loyilo kunye neeprojekthi ezinkulu ezifana ne-Yves Saint Laurent's, ephuhliswe yaza yenziwa ngu-A.Cassandre. Kunye noyilo olwenzileyo IPivolo imele ngokugqibeleleyo le yangoku. Singafumana izikhombisi ezicacileyo kunye nefuthe kwimisebenzi eyahlukeneyo, njengeelogo ze Meow kunye noMatshini abadlala ngokona kubola kugqityiweyo kwiifom zokuqala kunye nezinto ezifakwe ngaphakathi kolona hlobo lubonakala kwilogo nganye.
Njengoko sibona ngokulula, kukho ukuthanda yonke into enento yokwenza nejometri, ubuxhakaxhaka, oomatshini kunye nophuhliso lwetekhnoloji. Inkqubo, ukufudukela ezidolophini kunye nokuvela koluntu olutsha lwabathengi zezona zinto ziphambili ezikhuthazayo kubaqulunqi bethu ababa ziingcali kunye noomatshini beelogo zabo. Singatsho ukuba olu hlobo lujolise kakhulu kwizikhundla eziphezulu zoluntu kwaye ubunewunewu bufunwa kwisindululo ngasinye ngokusetyenziswa kwamagophe angaphantsi, obufazi kunye nenhle. Ubuqaqawuli, ubugqwirha, ukuthanda izinto eziphathekayo kunye nobugcisa ngamagama acacisa kakuhle yonke le ndawo yobugcisa.
Njengomahluko ophambili kunye noLa Bahuaus sifumanisa ukuba iArt Deco, nangona ikwavakalelwa kukuthabatheka okungalunganga kweefom kwaye iyisebenzisa njengesithuthi esiza kwaphuka kwiipateni zangaphambili, akazami kusondela okanye ajoyine ukusebenza. Ngokuchasene noko, ikhetha ukuhlala ekuhonjisweni, isebenza njengomboniso. Khangela loo ngcamango yokucinga kwaye uhlolisise ubuhle obuziswa lixesha elitsha lama-20. Singafumana abasindileyo belo xesha kwimisebenzi eyahlukeneyo, kunye nezakhiwo ezifana nezakhiwo zeRockefeller Centre eNew York.
