Ikofu yenye yeemveliso ezithengiswa kakhulu kwihlabathi jikelele. Akubalulekanga nje ukwamkela iindwendwe kunye ne-gastronomy kweli candelo, kodwa iye yabaluleka kakhulu njengento enobuchule kwezinye iinkampani.
Kwilizwe lethu, ngaphezu kwe-4 kilos yekhofi idliwe ngonyaka ngomntu ngamnye, ukuba oku kubonakala ngathi kuninzi kuwe, eFinland yi-12 kilos ezidliwayo. Namhlanje, siza kwabelana nawe ngezona logo zidumileyo kwivenkile yekofu phaya.
Iilogo ezidumileyo zekofu
Sicinga ukuba nawe, ezi ntlobo zeendawo azikho nje indawo yokufumana ukulungiswa kwe-caffeine, kodwa siyibona njengendawo yokuhlangana., siphumle size siyenze ibe yindawo yethu yokusebenza, sinokuba nemveliso ngakumbi.
IiCafes zibe yindawo ebalulekileyo kuthi kwaye ukuba zikwayindawo apho unokukhululeka kwaye wonwabele ikofu elungileyo, nangcono. Kwezi ndawo, ukuba nelogo eyaziwayo neyohlukileyo kuyabanceda ukuba baqatshelwe.
Okulandelayo siza kukubonisa kwaye sithethe ngeelogo ezahlukeneyo zeevenkile zekofu ezidumileyo omele uzazi.
UDunkin 'uDonuts
Inkampani eyaziwa kwihlabathi jikelele ngeendidi zayo zeedonathi kunye nekofu elungileyo, engayekanga ukukhula ukusukela oko yaqala ukuvela. Ngeminyaka yee-50, iDunkin Donuts yokuqala yavulwa eMassachusetts nguBill Rosenberg.
I-logo yale nkampani ibonakala kakhulu ngenxa yemibala eqaqambileyo. Indibaniselwano ye-orenji kunye ne-magenta esetyenzisiweyo yenza ukuba ibe nobuntu obonwabileyo. Ukongeza, ukusetyenziswa kochwethezo olungqukuva kwenza ukuba uphawu lube nomtsalane, lukwenza ukuba ufune ukuluma.
McDonalds-Mc Cafe
Kule meko sithetha malunga nevenkile yokutyela yeMcDonalds yokutya okukhawulezayo. Yaqala ukubonakala ngowe-1993, eOstreliya. Ikhonkco lokutya ke ngoko lifuna ukuthatha ithuba kunye nokudala umkhwa wokusetyenziswa kwekofu.
Le logo ayinanto yakwenza nelogo yakwaMcDonalds yoqobo, ikhutshiwe kwimibala ebomvu netyheli. Luphawu, kunye nesimbo esiphefumlelwe ngumbhalo wesandla. Ngemibala esekelwe kwithoni ye-foam yekhofi.
Starbucks
I-Starbucks Corporation yivenkile yeevenkile zekofu eyasekwa ngo-1971 eWashington. Yenye yeenkampani ezinkulu zokurhweba ikofu kwihlabathi. Ineevenkile ezingaphezu kwamawaka angama-24, ahlulwe kumazwe angama-70 ahlukeneyo.
Ikhonkco leendawo zokutyela, ine umfanekiso we-mermaid kwilogo yayo, eyenza i-emblem yayo ibe yenye yezona ziziwayo. Umfanekiso wolu phawu uye wenziwa lula ngokuhamba kwexesha, namhlanje unomfanekiso we-mermaid emhlophe, kwimvelaphi ejikelezayo kunye nohlaza lwenkampani.
UTim Hortons
Sithetha ngekhonkco lehlabathi leevenkile zekofu elasekwa ngo-1964 inkampani ethiywe ngabo, uTim Hortons noJim Charade. Ibonakala okokuqala e-Ontario, eCanada, igxile kwiimveliso ezinje ngeepastries, iidonathi kunye nekofu.
Umfanekiso we-brand wale khonkco uye wavela ngokuhamba kwexesha, usiba yinto encinci. Ilogo yayo yangoku iqulathe kuphela igama lenkampani enombhalo ochwethekileyo. Esi sazisi sisebenzisa umbala obomvu kwilogo yayo kuba bacinga ukuba ngowona mbala unomtsalane.
ICosta Coffee
Yasekwa ngo-1971 ngabazalwana ababini base-Italiya, iCosta Coffee luluhlu lweevenkile zekofu zamazwe ngamazwe. Yenye yeevenkile ezintlanu zekofu ezineendawo ezivulekileyo kwihlabathi liphela.
Kwiminyaka emininzi yembali, inkampani iye yaphinda yahlengahlengisa umfanekiso wayo webrand. I-logo yangoku isebenze ukususela kwi-1995, apho ibheji yesetyhula yenziwa apho igama le-brand, umhla wemvelaphi kunye ne-icon yebhontshisi yekhofi ibonakala.
Lavazza
Ayihlalanga nje kuhlobo oludumileyo lwekofu, kodwa kwihlabathi jikelele ivule iivenkile ezahlukeneyo zekofu apho inikezela ngeemveliso zayo ezahlukeneyo. Inkampani yaseNtaliyane, ezinikele ekucacisweni kwekofu eyazalwa ngo-1895 eTurin.
Kuyo yonke imbali yayo, I-brand iye yahlelwa ngokutsha kaninzi kubuyo bayo de yafikelela kwilogo yangoku equlunqwe yi-typography kuphela. Uhlengahlengiso lwenziwa yi-studio ye-Tesla, eyenza i-logo kunye ne-typography enzima kunye neentlobo ezahlukeneyo zemibala.
Nespresso
Njengakwimeko yangaphambili, I-Nespresso ayikhange ibe yodwa kwintengiso yekofu kunye noomatshini, kodwa ivule iindawo zokutyela ezahlukeneyo kumazwe ahlukeneyo.. Yasekwa ngo-1986, liQela leNestlé. Luphawu olwamkelwa ngenxa yeemveliso zalo ezikumgangatho ophezulu.
Isazisi saso senziwe ngokuchwetheza kunye nomfanekiso. Uhlobo lochwethezo olusetyenzisiweyo yifonti yesiko eyenziwe nguZecraft. Unobumba omkhulu ongu-N wophawu yigraphic element enika intshukumo kwilogo kwaye yenziwe ngamalungu amabini esipili.
Maxwell House
Ekugqibeleni, sithetha ngale nto Umenzi we-brand waseMelika kunye nomthengisi wekofu. Ibonakala okokuqala ngo-1892, kwaye namhlanje yamkelwa njengenye yezona mpawu zidumileyo nezithengiswa kakhulu kwihlabathi liphela.
Ixesha elingaphezulu, i Le logo ye-brand yenziwe lula kwi-designing yayo nganye de ifikelele kule yangoku, esetyenziswe ukususela ngo-2014.
Iqulunqwe ngu i-typography ene-serifs kunye ne-shading enika ukubonakala komthamo. Ukongeza, kwibinzana elichazayo, lisebenzisa ifonti yeskripthi kwithoni engwevu ngamanye amaxesha iba ingabonakali. Kwaye kunjalo, umfanekiso wayo wenkomityi ephalala isiselo.
Ezi venkile zekofu, ezaziwa kwihlabathi liphela, ziyayazi indlela yokuzivelela kungekuphela nje kwezorhwebo kodwa nangomzobo.. Kukho ezininzi, ezihamba ngaphaya kwemigangatho yokubonisa into emele ikhofi, ekubeni ayiboni imfuneko yokwenza ireferensi kwicandelo.
Zonke ezi logos esizibonileyo ngumzekelo ocacileyo woyilo olwenziwe ngokuchanekileyo kwaye luguquguquke kakhulu ukuba lusetyenziswe kumajelo ahlukeneyo. Siyathemba ukuba baya kukukhuthaza ngekomityi yekofu eqhumayo.