Ukukhetha ukuchwetheza okuchanekileyo kuyilo lwelogo yophawu kuhlala kungumngeni kubayili. Kukho amawaka eenketho ezahlukeneyo kwaye yiyo loo nto olu phendlo lunokuba lukhuni ngandlel’ ithile kwabo bathatha amanyathelo abo okuqala kwihlabathi loyilo lwegraphic. Ukukunceda ngala manyathelo okuqala, siza kukunika uluhlu lweefonti zeelogo oza kunika ngazo iimpawu zobuntu kunye nesimbo esisodwa.
Xa udala umfanekiso wenkampani ye-brand, unokukhetha izitayela ezahlukeneyo. Oko kukuthi, unokwenza i-logo equlethe i-icon kuphela, ngelixa unokuyila isazisi esidibanisa umfanekiso kunye nesicatshulwa. Iindlela zoyilo zangoku zikhetha isitayile esilula, esinesiphumo esinobuchule kunye neefonti ezifundeka kakhulu. Ukwenza zombini uyilo olulungileyo kunye nokukhetha okulungileyo kokuchwetheza, eyona nto ibalulekileyo kukwazi isazisi sophawu osebenza nalo.
Kufuneka ndenze ntoni ukukhetha ifonti yelogo?
Lo mbuzo okhokela eli candelo, ngokuqinisekileyo ngaphezu kwesinye isihlandlo uye waphinda ngokuphindaphindiweyo xa ujongene neprojekthi yoyilo. Njengoko sisazi sonke, ukuba ngabayili kuthetha ukwenza ukhetho olufanelekileyo lwemibala, iifonti, ukwakheka, isitayile, njl.
Ekugqibeleni ukwenza ukhetho olufanelekileyo lokuchwetheza kuthatha ixesha, kungekuphela nje lophando kodwa namava. Ke ngoko, ukuba oku kuyenzeka kuwe xa uqala iprojekthi, siya kukukhumbuza ngemithetho ethile yokuchwetheza ukwenza ukhetho olufanelekileyo.
- Oku kulandela isimbo kuyilo lwesazisi. Kubalulekile ukuba i-typography oza kusebenza ngayo ibonise ubuntu kunye nesimbo sophawu osebenza ngalo. Ndiyathetha, kufuneka ihambelane.
- Mayifundeke. Okukhona kuqondwa ukuchwetheza, kokukhona iziphumo ezingcono uya kuzifezekisa xa uthetha nabaphulaphuli bakho. Ziphephe iifonti ezintsonkothileyo okanye ngezinto ezininzi zokuhombisa, ekuphela kwento abaza kuyenza kukwenza kube nzima ukufunda.
- Ukuyondelelana kunye noluhlu lwemigangatho. Kwimeko apho usebenzisa iifonti ezimbini ezahlukeneyo, sicebisa ukuba usebenzise iifonti ezihambelanayo kwaye apho kukho uluhlu lwemigangatho. Sebenzisa iifonti ezingafaniyo.
Iifonti ezigqwesileyo zeelogo
Ukuba ujonge iimbekiselo zefonti ukwenza iilogo ezizodwa ezinobuntu, sikuzisa kweli candelo a dwelisa apho sizakuthiya khona iifonti ezahlukeneyo. Uya kufumana kwiifonti zakudala athethe ngazo wonke umntu, ukuya kwiifonti ezinesitayile soqobo.
Avenir
Ukuchwetheza ngokusekelwe kwiimilo zejometri. Phakathi kwabalinganiswa bayo, unobumba abancinci "o" ugqamile apho kunokubonwa ukuba ayisosangqa esigqibeleleyo. I-Avenir yaphehlelelwa ngo-1988 kwaye uyilo lwayo luphefumlelwe lolunye uhlobo lohlobo olusetyenziswa kakhulu kwihlabathi loyilo, iFutura.
I-Futura
Ngubani ongabonanga okanye owazi olu hlobo lokubhala? Le fonti iye kwaye iyaqhubeka iyeyona isetyenziswa kakhulu kuyilo lweelogo zeempawu ezaziwayo-kakuhle.. Kule ntsapho, unokufumana iindidi ezininzi zesitayile, eziya kukunika ithuba lokuguquguquka okukhulu xa usebenza. Yindlela elula, yangoku kwaye ecocekileyo.
IHelvetica
Enye, enye yezona ntlobo zohlobo zidumileyo kwipanorama yoyilo lwesazisi sophawu. Yifonti ye-sans serif okanye i-sans serif, ethe yasetyenziswa kwiibrendi ezikumgangatho wehlabathi. Uyilo loonobumba bayo lulula kwaye imigca yayo ingqindilili, nto leyo eyenza ukuba ifundeke kakuhle.
TEKO
I-sans serif typeface, enoyilo olulula kunye nokufundeka okukhulu, iyenza ifonti efanelekileyo yoyilo lwelogo yebhrendi. Ngumthombo, eyenziwe yimilo emide, enoxande. Ukongezelela, kuyimfuneko ukugxininisa indawo encinci ekhoyo phakathi kwabalinganiswa bayo.
Cinnamon
https://type.today/
Olona chwethezo lumangalisayo kuba aluhlelwanga njenge-sans serif okanye i-serif typeface. Iimilo zemigca yayo eziphelweni zinesitayile esivuthayo kodwa zenziwe ngendlela echubekileyo. Yifonti ezisa kunye isitayile sale mihla, kodwa kwangaxeshanye sakudala. Ukongezelela, kunokuqatshelwa ukuba kukho ukungafani okucacileyo phakathi kwemigca yayo emincinci kunye neyodwa.
Recoleta
https://www.dafont.com/es/
Uyilo lwangoku lokuchwetheza lweelogo, olu sikuphathele lona ngoku. Yichole, yi ifonti eyenziwe yimivumbo yee-angular, kunye nemigca egudileyo, ehambayo. Ukuba ufuna ukongeza ukubamba kobuntu kuyilo lwakho, lukhetho oluhle kakhulu njengoko lukubonelela ngeendlela ezahlukeneyo kunye nobunzima onokuthi ukhethe kubo.
Garamond
Umthombo: iWikipedia
Ukuchwetheza okudumileyo okunembali ende ngasemva kwayo, nto leyo eyenza ukuba ibe lukhetho oluhle kakhulu lwesazisi sophawu olufuna isitayile esingaphelelwa lixesha nesihombe. Uyilo olukhethekileyo lweeserif zayo yenye yezona zinto zibalaseleyo zolu hlobo lokubhala.
Ephakamileyo
https://www.behance.net/
Kule meko, sikuzisela ifonti elula kakhulu. Uyilo lwayo lusekwe kwimilo yejometri, eyongeza inkangeleko entle ngaphandle kokuphulukana nokufundeka kwayo kunye nokuguquguquka.. Isebenza kakuhle kwiilogo kulo naliphi na ishishini enkosi kule miba mibini sisandula ukuyikhankanya.
Ikhormorant
https://www.fontshmonts.com/
Iphefumlelwe ngumbhalo wochwethezo esiwuthiye ngaphambili, ifonti yeGaramond. Luhlobo lochwethezo oluboniswe kuyilo lwezinga elikhulu, lukwasebenza ngokuchanekileyo kuyilo oluncinci. Enye yezona nkalo zophawu kukuqukuqela kwegophe kunye nokuchasana kwayo neeserif.
URoboto Slab
https://www.fontspace.com/
Ukuqulunqwa kweemilo zejometri kunye neeserif ezinkulu, oku ukhetho lokuchwetheza lweelogo lufuna ukuhambisa uyilo olucocekileyo nolugudileyo, kwaye luyaphumelela ngenenekwaye. Lukhetho olulumkileyo, ukuba unengqondo ukusebenza ngeefonti ezimbini ezahlukeneyo kwaye ufezekise umahluko.
Kwakhona sikubuza umbuzo, loluphi uhlobo lwe-logo ekufuneka ndilusebenzise kwi-brand yam? Ukwazi indlela yokukhetha eyona nto ifanelekileyo kuyilo lwakho, yile nto siyibonisile ekuqaleni, kufuneka wazi ubuntu bophawu kunye nento efuna ukuyihambisa kwaye ukusuka apho uqale ukukhangela.
Namhlanje, iibrendi zikhetha ukuyila okulula kunye nokuncinci kwelogo, apho kusetyenziswa iifonti ze-sans-serif. Oku akuthethi ukuba ukuba uyenza ngale ndlela iya kusebenza nebrand yakho. Nokuba yintoni na, undoqo kukuqonda ukuba ungubani na.
Kolu papasho, sikushiyele uluhlu oluncinci kunye neefonti ezisebenza ngokuchanekileyo kuyilo lwelogo, ngoku kukuwe ukuba uzame zombini ezi kunye nezinye ozifumana kwezinye iiphothali okanye iincwadi ude ufumane eyona ikufanelekelayo. iimfuno.