Iilogo zoqobo kunye nezokudala

iilogo zoqobo kunye nezobuchule

Ukuyila ilogo kunokuthatha imizuzu emihlanu. Kodwa xa bethandana iilogo zoqobo kunye nezobuchule, ngoko ixesha linokuba ziiyure ezingamashumi amahlanu, okanye amakhulu amahlanu. Okanye amawaka amahlanu. Impefumlelo ayisoze yazi ukuba iza kufika nini kwaye kufuneka uthathele ingqalelo izinto ezininzi eziya kuba nefuthe, zombini inkampani kunye nomfanekiso ofuna ukuwenza ngalo logo.

Ke ngoko, kukho iilogo ezisebenza njengemizekelo yokusikhuthaza kwaye zisincede siqonde umahluko omkhulu phakathi kwelogo eqhelekileyo kunye neyokudala. Ngaba uyafuna ukwazi eminye yaloo mizekelo? Siza kuthetha ngayo ngezantsi.

Yintoni ilogo yokudala

Ngaphambi kokukunika imizekelo yeelogo zokuqala kunye nezokudala, kubaluleke kakhulu ukuba wazi kakuhle ukuba ilogo yokuyila iya kuba yintoni na.

Ukwenza oku, kufuneka siqale sikuxelele yintoni ilogo. Oku kumalunga nokumelwa kwenkampani, umfanekiso oza kuwunikela ebantwini ukuba babalekela kwinkampani, nokuba ngokwenyama okanye kwi-intanethi.

Yenziwe ngemifanekiso, iisimboli kunye / okanye iileta (oko kukuthi, inokuthwala yonke loo nto okanye inxalenye yazo kuphela).

Ngoku, ingaba ilogo yokuyila ingaba njani? Iilogo zokudala kunokuthiwa ziyindalo eyodwa, ezidalwe zithathela ingqalelo uphawu, oko lifuna ukukumela, abaphulaphuli ekujoliswe kubo kunye nomkhwa ongathathi hlangothi nongaphelelwa lixesha. Ngamanye amagama, sithetha ngesimboli esichaza uphawu ngokwalo, ngaphandle kwamagama, ukubona nje loo mfanekiso, iileta okanye iisimboli.

Esi seso sizathu sokuba kube nzima kakhulu ukwenza iilogo zoqobo kunye nezokudala, kuba kufuneka uyazi kakuhle inkampani, amaxabiso, ubuthunywa, iinjongo, njl. kwaye, kwangaxeshanye, kubathengi ekujoliswe kubo ukuba inkampani inabo. Ngaba akunakwenzeka? Hayi, kwaye sinesampulu enkulu engezantsi esinokukubonisa yona.

Uyenza njani iilogo zoqobo kunye nezobuchule

Akukho mathandabuzo ukuba ukuba neelogo zantlandlolo kunye nezokudala zingcono izihlandlo eziliwaka kunenye oyithathayo ngemizuzu emihlanu kwaye oko kukuphuma engxakini, kodwa kuyabanda kwaye akumelanga uphawu. Kodwa ukuyidala akukho lula njengezo zilula (onokuthi uzifumane ezifanayo kwimarike).

'Ilogo enkulu' kufuneka iphawulwe ngokuba lula, kodwa kungekhona ngengqiqo yokuba ubeka into kwaye yiloo nto, kodwa ukuba akufuneki uzalise kodwa udale umphumo obonakalayo onomtsalane ngaphandle kokubangela ukwaliwa. Kufuneka kwakhona ikhumbuleke, uhlobo othi xa uyibona okokuqala ungasakwazi ukuyikhupha entlokweni yakho kuba ikuchaphazele. Yongeza leyo engenaxesha, kuba iilogo azitshintshi ixesha elide. Kuyinyani ukuba, ukuziqhelanisa neendlela ezintsha, ukwahluka kunokwenziwa, kodwa eyona nto iphambili ihleli.

Okokugqibela, kufuneka icace kwinkampani okanye ibhrendi kwaye iguquguquke, oko kukuthi, ungayiqhelanisa nayo nayiphi na ifomathi ngaphandle kokulahlekelwa ngumgangatho.

Ukuba uyayithobela yonke le nto, sele uneenkomo ezininzi.

Kanjalo, kukho imiba omele uhlale uyikhumbula, efana nemifanekiso, i-typography kunye neempawu. Kwaye ubukhulu. Konke oku kunendima ebaluleke kakhulu kwisiphumo sokugqibela selogo yakho, kwaye yeyona nto inokukwenza uphumelele okanye usilele.

Kakade ke, uya kusoloko kufuneka wenze iimvavanyo ezininzi kwaye uzixhobise ngomonde de impefumlelo ikuxelela ukuba "loo" yi logo ubuyikhangela kwaye wenze umxhasi wakho ukuthandana kanye njengokuba uye wathandana nendalo.

Imizekelo yeelogo zokuqala kunye nezokudala

Njengoko sisazi ukuba ufuna ukwazi ukuba zeziphi iilogo zoqobo kunye nezobuchule esinokukubonisa zona, asizukwenza ukuba ulinde kwakhona. Ezi zezinye zezinto ezikhoyo.

Amazon

amazon logo

Ngokuqinisekileyo uyazi ukuba yintoni uphawu lweAmazon. Ngokwenene, kunjalo nje yenziwe ligama elithi amazon, ngoonobumba abancinane kunye nesimboli. Le yokugqibela yile inika amandla elizwi. Kwaye, ukuba uyasijonga, eso saphetha sityheli sinenye isimboli kwelinye icala simele uncumo.

Uncuma ntoni? Kwigama elithi, 'amazon'. Ke ngoko, inika umfanekiso wokuba inkampani iya kukwenza uncume.

barbie

barbie uphawu

Siqinisekile ukuba, phakathi kweempawu zokuqala nezokuyila, ezikaBarbie kufuneka zifundwe kwimisebenzi emininzi. Kwaye kukuba xa yayidalwa, ngo-1959, umdali wayo wayesazi indlela yokuhambisa ubufazi bolo phawu kwilogo. Yenye yezona zilula kwaye kwangaxeshanye yenye yezona zibalaseleyo emhlabeni.

Ukuba uyaqaphela, ilogo ligama nje likanodoli. Kodwa Yenziwe ngefonti ethile kunye nombala opinki, ummeli wamantombazana (nangona uyazi ukuba ixesha elipinki lalingumbala wamakhwenkwe).

Kuyinyani ukuba kuye kwahluka ukutyhubela iminyaka, kodwa isawugcina umongo wayo. Ngapha koko, ilogo yangoku iyafana naleyo yemvelaphi yayo.

Coca Cola

uphawu lwe-cococola

Ngaphezu kwesihlandlo esinye asiyazi ukuba siyibhala njani, akunjalo? Ngamanye amaxesha sibeka iCoca-Cola, ngamanye amaxesha iCoca-Cola. Kodwa eneneni inazo 'izi' zimbini ngoonobumba abakhulu. Ngoku, luphawu olumema ulonwabo, ulonwabo, ukulunga, unxibelelwano okanye umanyano ...

Ihambelana nayo yonke into ebesikuxelele yona ngaphambili, kwaye ukusukela oko yadalwa iye yatshintsha ngeendlela ezininzi, ukuya kwinqanaba lokusuka kumnyama ukuya ekubeni nemibala emithathu ebomvu ngokubomvu.

Kuyinyani ukuba ilogo yokuqala, ngo-1886 kwaye enye ngoku ayinanto yakwenza nayo, kuphela igama ngokwalo, kodwa ukuba ujongisisa, ekuphela kwento etshintshileyo ibiyi-typography, ngenxa yokuba baye bagcina undoqo (ingakumbi lowo we-1887).

UToblerone

uphawu lwe toblerone

Kutheni sigxininisa le logo? Ngenxa yokuba iyonke luphawu oluhle olunxulumene nenkampani kunye nophawu olumele. Kodwa ikwanezinto ezininzi ezifihlakeleyo. Ingqondi yomdali wayo.

El Uphawu lweToblerone luphawulwa yintaba kunye negama lebrand, I-Toblerone enombhalo othile kunye nomda kwiileta. Kodwa inyaniso kukuba inokuninzi ngakumbi.

Kwelinye icala, i intaba ezotyiweyo ibhekisa eSwitzerland, ngokukodwa kwiMatterhorn, ekwiiAlps kwaye iyincopho yesihlanu ephezulu kulo mmandla.

Kwakuloo ntaba inye, unokubona ukuba yenza umzobo ongaqhelekanga, yaye ukuba uqwalasela, uya kubona ukuba yibhere. Lo ngumnikelo kuBern (okanye uBern), indawo apho uTheodor Tobler kunye no-Emil Baumann, umzala wakhe, benza le bha yetshokolethi. Apho iibhere zisisilwanyana esimelayo, kwaye sibonakala kwikhaka laso elisemthethweni ngoko zazifuna ukusihlonela. Ngaphaya koko, ukuba ujongisisa kakuhle, igama leToblerone linesixeko saseBern phakathi koonobumba baso beBlERoNe.

Ewe kunjalo, mininzi imizekelo ekufuneka uyithathele ingqalelo, kwaye loo nto kukuba ukuyila kunye nenkuthazo kunokukwenza ukuba ufumane into ekhethekileyo kwiinkampani. Kufuneka uzixhobise ngomonde kwaye ujonge kuba nezona nkcukacha zincinci zinokulayita 'iglobhu yesibane' sakho.


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