iintengiso ze-nike

Yonke imihla kukho iibrendi ezininzi ezenza iintengiso ezikhumbulekayo kunye nomyalezo ngaphakathi ohamba ngaphaya kwe-aesthetics okanye intengiso. Kukho amawaka kunye namawaka eemveliso, kwaye ngakumbi nangakumbi bayahlangana ukwenza olu hlobo lwemidiya.

Ngaphandle kokuya phambili, i-Nike yenye yeempawu eziye zakwazi ukudala impembelelo enkulu kuluntu, ngenxa yeekhankaso zentengiso eziye zadala kulo lonke umsebenzi walo njengophawu lwezemidlalo.

Ngesi sizathu, sigqibe kwelokuba sikubonise kule post, uluhlu lweentengiso ze-Nike eziye zakwazi ukuba yinxalenye yezo zihlelwe njengezona zibalaseleyo kwimbali.

Nike: Yintoni?

Ngaphantsi kwesiqubulo esithi "yenza nje", i-Nike yimpawu yezicathulo kunye nezemidlalo eziye zakwazi ukuba yinxalenye yoshishino olukhulu, kwaye ihlelwe njengenye yezona zinto zibalaseleyo kwicandelo.  Yasekwa ngo-1957, kwaye ibisoloko igcina inxalenye enkulu yembali yayo kwimbali yayo enkulu, kwaye ayizange ibe ngcono.

Okwangoku, maninzi amaqela ezemidlalo okanye amaziko akhetha ukusebenzisa uphawu kwiihempe zabo, nokuba liqela lebhola ekhatywayo okanye lebhola yomnyazi.

Ilogo okanye uphawu, yi-isotype, ebizwa ngokuba yi "swoosh" ifumana eli gama kuba lingekho ngaphezulu okanye lingaphantsi kwesandi esiviwayo ngexesha lokuqalisa ukubaleka, Ngapha koko, yenziwa ngumfundi woyilo ogama linguCarolyn Davidson ngo-1971. 

Ngokungathandabuzekiyo, zombini i-brand kunye ne-logo ngokwayo ziye zehla kwimbali ngexabiso kunye neenkonzo zabo, kuba ngoku abantu abangaphezu kwesigidi bathenga i-Nike ngonyaka kwaye bathatha isigqibo sokutyala imali kolu hlobo lwezemidlalo, ngaphandle kwamathandabuzo.

Iintengiso ezigqwesileyo zeNike

I-Nike-Isikhululo seenqwelomoya

Ekupheleni kweminyaka yee-90s, uNike wafumanisa umdlalo omtsha wokudibanisa ixabiso lawo njengophawu kwaye uzivumele ukuba uthathwe ludumo kunye neentengiso ezinkulu: ibhola ekhatywayo. Umdlalo othi, ukuza kuthi ga ngoku, Ibifuna uphawu olukhulu olunokubonisa umgangatho wayo ebaleni nakubadlali bebhola ekhatywayo. eyona ibalulekileyo kwimbali yebhola ekhatywayo.

Kwakungenxa yesi sizathu, xa uNike wagqiba ekubeni aphinde azenzele kwakhona, ukudala iphulo apho baxhasa iqela lebhola ekhatywayo yaseBrazil, elinye lawona maqela abalaseleyo emhlabeni. Yiloo ndlela uNike agqibe ngayo ukurekhoda eli phulo kwisikhululo seenqwelomoya kwaye yile ndlela le ntengiso yaduma ngayo.

I-Nike-Good vs. Ububi

I-Nike iqhubekile nomsebenzi wayo njengophawu, iyinxalenye yabadlali bebhola ekhatywayo ababalaseleyo emhlabeni njengomfanekiso ophambili wophawu, ngenxa yesi sizathu, yasebenzisa abadlali bebhola abadumileyo nababalulekileyo kwimbali yebhola ekhatywayo, njengoRonaldo, Maldini. okanye iFigo.

Injongo ye-Nike njenge-brand yayingeyonto ngaphandle kokubonisa umzobo wabadlali bebhola bebhola ekhatywayo ngelo xesha, umfanekiso womdlali webhola ohamba ngaphaya kokuqhelekileyo. Umntu ongaphezulu kakhulu, okwaziyo ukudibanisa umoya wokwenene webhola ekhatywayo, kunye nezinye zeenkwenkwezi ezibalaseleyo.

Kungenxa yesi sizathu ukuba uphawu luye lwahamba ixesha elide ukwenza iphulo apho la manani avela ngaphambili. Yintoni ekwazileyo ukutsala umdla wababukeli abangaphezu kwezigidi ezibini, nokuba esi sibhengezo saboniswa kumabonakude kuwo onke amazwe aseYurophu.

Ngaphandle kokungathandabuzeki, enye yeephulo ezingcono kakhulu, esele zihlile kwimbali yokukhangisa kunye nehlabathi.

Ad André Agassi kunye noPete Sampras

Kwakudala ngaphambi kukaNadal, uNike wagqiba ekubeni akhethe amanani amabini e-tennis aseMelika, uPete Sampras kunye noAndré Agassi, abadlali ababini abagqwesileyo be-tennis ngelo xesha, Bebeyinxalenye yamaphulo akwaNike okuqokelelwa kwawo.

Okwangoku. UNike wayengumdlali wentenetya, ngaphezu koko, wanikela inxalenye enkulu yembali yakhe ukwenza iiprojekthi ezinkulu zalo mdlalo, yiyo loo nto ikwadinga ii-icon ezimbini eziza kubonakala ngokugqibeleleyo kwiintengiso zikamabonakude. Le yindlela abagqiba ngayo ukusebenzisa ezi zikhuphisana zimbini zasentsomini.

Intengiso uMichael Jordan kunye noSpike Lee

Enye ingcaciso ekufuneka uyigcine engqondweni malunga ne-Nike kukuba yayisoloko iluphawu wagqiba ekubeni aqale ishishini lakhe kwihlabathi leeteki. Kangangokuba, wagqiba ekubeni asebenzise umfanekiso weenkwenkwezi ze-basketball, uMichael Jordan, kwingqokelela yakhe ye-sneaker.

Yile ndlela ihlabathi lama-sneakers aqala ngayo, okanye yeesignesha zeenkwenkwezi ezinkulu kunye nabadlali kwizihlangu ze-Nike. Indlela enkulu yokudibanisa imfashini kunye nemidlalo, eye yakwazi ukutsala ingqalelo yabathengi abaninzi beli nqaku elikhulu.