Njengoko kuhlalutya lwangaphambili esilwenzileyo kwiCretivos Ngokumalunga neelogo, siza kubona omnye umzekelo wendlela uphawu oluwuguqula ngayo umfanekiso walo ngokweemfuno zalo. Kwaye kukuba, ngeli xesha aliyi kuba ngaphantsi, njengayo nayiphi na inkampani enkulu esele ikwimarike iminyaka emininzi, kuye kwafuneka ukuba iqhelane neemodeli ezintsha zokuthengisa. Ngeli xesha siza kubona ukuvela kwelogo yePans & Company.
Kwaye kukuba "Ukutya okukhawulezayo" inkampani yeesandwich yazalwaNgokungafaniyo nezinye iinkampani ezifanayo, sele inombono wokwenza ukutya okukhawulezayo kwenye ifomathi kunale siyibonayo. Kule mihla sibona into eqhelekileyo ukuba neehambhega, iisandwich, iitacos kunye nemicu yenkukhu ebethiweyo. Kodwa le yinto engazange yenzeke ngaphambili kwaye ngoku ngumbono onokuba nokhuphiswano, njengoko kunjalo kwi-Subway.
Ngale ndlela, imveliso eqhelekileyo eSpain, yakhiwe ngendlela yokuba singayitya ngexesha elinye ukuze utye ihamburger ekhawulezayo. Le yindlela eyazalwa ngayo iBarcelona, i-franchise enamaziko angaphezu kwama-550 lonke ihlabathi
Yintoni iiPans kunye nenkampani?
I-Pans & Company yi-franchise yaseSpain yeesandwich zokutya okukhawulezayo. Kwisitayela se-ice cream parlor, sinokukhetha "i-toppins" ukudala ukudibanisa esikufunayo kwisandwich yethu. Le nkampani yazalelwa e-Barcelona ngo-1991 kwaye isasebenza kumazwe angaphezu kwe-10 namhlanje. Inkampani ye-IberSol ayiqhubeki kuphela iPans kunye neNkampani franchise, kodwa inezinye iimodeli ezifana neBurger King okanye iRibs, phakathi kwezinye ezininzi.
Baneendawo zokutyela ezingaphezu kwama-600 kulo lonke iqela, yiyo loo nto uphawu lwePans kunye neNkampani lukwindawo yokuqinisekisa ishishini. kwaye yiyo loo nto ibhrendi emthubi yeesandwich zisasebenza phakathi kwethu. Akumangalisi ukuba uphawu luye lwavela kwaye lwatshintsha umfanekiso walo kwinto esiyaziyo ngoku. Iimfuno zezitayela ezintsha ngenxa yokufakwa kwiintanethi zentlalo kunye nabaphulaphuli abatsha benza ukuba kube yimfuneko.
Eyokuqala iiPans kunye nelogo yeNkampani
Njengoko sesitshilo, uphawu lwazalwa ngo-1991 kunye nomfanekiso omangalisayo. Umbala wokugqwesa kophawu kuya kuba tyheli. Oku kuya kutsala ingqalelo yabantwana ngokunika umbono omnandi ngakumbi. Ekubeni lo mbala ukhupha ulonwabo, ukuba nethemba kwaye ugcwele amandla.
Olu chuku alutshintshanga kangako kwimbali yayo yeminyaka engama-30+., kodwa imilinganiselo yayo iye yatshintsha. Ekuqaleni, i-yellow yayinombane ngakumbi, into eyayigxininiswe xa isetyenziswe kwiifomathi zokushicilela kunye ne-methacrylate enezibane ze-neon. Ekuqaleni koo-2000, izibane ze-neon kunye nemibala enesibindi yayiyimfuneko.
Baphinde bongeza umgca osisikwere, otshintshanayo phakathi komnyama nomhlophe ezantsi kuyilo, njengoko sibona emfanekisweni. Kwaye phezulu, njengomfanekiso, yayiyinto enokubonwa njengomphezulu wesonka. Ukulinganisa isandwich ngaphezulu koonobumba bePans & Company. Umbhalo wawuyi-serif engalungiswanga.
Inguqu engazange ibonwe
I logo yatshintshwa emva kweminyaka, ukunika ukugqwesa ngakumbi kwizikwere ezisezantsi kwaye zenze zihambelane ngakumbi noyilo. Ekubeni umnyama nomhlophe ngeetoni eziphuzi azizange zibe nengqiqo. Inkonzo yokutya ngokukhawuleza yayikhangeleka njengenkonzo yeteksi engxamisekileyo, ngaphezu kwetsheyini lesandwich.
Babeka izikwere ezithathu kwimithunzi eyahlukeneyo ukusuka kumthubi ukuya kuorenji. Ezi zibekwe ngokuthe nkqo kwicala lasekhohlo loyilo. Olu luyilo lwaphelisa into yesandwich, njengoko iiPans kunye neNkampani yayiluphawu olwaziwayo ngelo xesha, Akazange afune izinto ezahlula ukuba uphawu lwakhe lumalunga nantoni. Olu yilo aluzange luqatshelwe kwaye aluzange lukhanye kakhulu, kuba abazange baguqule kakhulu.
I-mosaics eyenze izakhi zefranchises ezintsha babenezikwere zeemithunzi ezahlukeneyo kwaye enyanisweni, singabona kwezinye iifranchise ukuba zihlala njani. Inyaniso yokuba ngumthengisi ikwenza ukuba ucinge iindleko zokutshintsha komfanekiso, into abanye abangazimiselanga ukuyicinga okanye bafuna ixesha elingakumbi lokuyitshintsha. Le yinto eyenzekayo kuzo zonke iifranchise.
Umfanekiso obonakalayo wangoku
Umfanekiso wePans kunye neNkampani namhlanje uye watshintsha kakhulu. Kwaye kukuba ayitshintshanga kuphela izinto zokuhlobisa, kodwa yenze utshintsho kumbala, i-typography kunye ne-logo ngokubanzi.
Izikwere ebezikho ngaphambili njengesiqalo somfanekiso zisusiwe. Ilogo sisikwere element ngokwayo, yellow ngombala. Oku kubekwe kwibhokisi emhlophe, apho iileta zeepani kunye nenkampani zivela khona. Ngale ndlela kunokubonwa ukuba umthubi yenye into edlalwa ngayo uphawu. I-typography ilungisiwe ngeli xesha, inika igama ngakumbi ubuntu.
Umbala, njengoko wawunengqiqo, uguqulelwe kwithoni ye-pastel. Oku kungenxa yokuba iibrendi kufuneka zenze imibala enobubele ngakumbi kuguqulelo lwabo lwedijithali. Iinethiwekhi zentlalo zitshintshile indlela iimpawu ezijongwa ngayo kwaye imibala eqaqambileyo okanye iithowuni ezinobundlongondlongo ziye zakhatywa.
Ukongeza, uphawu lubandakanya ezinye iinkonzo ezinje ngeCafé Pans, apho yandisa umbono wayo wezoshishino, ngokunganikeli nje ukutya ngendlela yesandwich, kodwa unokufumana isidlo sakusasa kunye ne-snacks kunye nethoni elimnandi.
Isiphelo
Ndicinga ukuvela kwelogo ye iipani kunye nenkampani ilungile, ekubeni leyo yangaphambili yayiphelelwe lixesha kwaye ineziphene ezicacileyo eziza kuboniswa kwiindawo zedijithali. Kwaye nangona uphawu lusekho kwizixeko ezininzi, ilahlekelwe ligama elithile kwiminyaka yakutshanje ngenxa yephulo lentengiso eliphantsi kunye neendleko eziphezulu kunokhuphiswano lwayo.
Ukutshintsha imibala kunye nokususa izinto ezilayisha kakhulu umfanekiso Ijongeka ilungile kodwa ayikwazanga ukwenza iphulo eliqaqambisa lonke olu tshintsho lubengcono. Kwaye iisandwich zilahlekelwe ubukho ngokubhekiselele kwezinye iinkonzo ezibandakanyiweyo. Isandwich kufuneka ibe sembindini wayo yonke into.