Olunye lweempawu zehypermarket ezaziwa kakhulu zaseFransi kwilizwe lethu yiCarrefour. Namhlanje, inkampani ineevenkile kulo lonke elaseYurophu kwaye lelinye lamaziko atyelelwa kakhulu ngabasebenzisi ukuthenga. Inkampani yasekwa ngo-1957 kwaye ngoko nangoko yavula ivenkile yayo yokuqala e-Annecy. Kuyo yonke imbali yayo, ikhonkco liye latshintsha kumfanekiso walo wenkampani, yiyo loo nto Kwiposti yanamhlanje siza kuthetha ngembali kunye nokuvela kwelogo yeCarrefour.
Iilogo ezimele inkampani nganye luphawu lwezazisi zabo kwaye abasebenzisi bazi ngayo indlela yokwahlula uphawu olunye kolunye. Ngokubanzi ngalo mfanekiso bafuna ukuhambisa umyalezo, kodwa ngowuphi umyalezo ofihlwe emva kwelogo yeCarrefour hypermarket? Zikhululeke, masifumanise.
Livela phi igama elithi Carrefour?
https://www.elconfidencial.com/
Igama lolu luhlu lwee-hypermarkets livela kwivenkile yokuqala eyavulwa kwilizwe elingummelwane, iFransi. Le ndawo yokuqala ibekwe ekudibaneni kwezitrato ezibini kwaye yiyo loo nto bayibiza ngokuba yiCarrefour ethi ngeSpanishi ithetha, ukunqumla iindlela okanye ukuhlangana kweendlela.
Kwiminyaka emva kokuvulwa kwayo okokuqala, UCarrefour waba yinkampani yobuvulindlela eFransi ngokuvula i-hypermarket yokuqala eSainte Genevieve des Bois. idolophu yaseFransi, ekwi-Ile de France. Esi sakhiwo sitsha sasingaphezu kwama-2500 square metres.
Imbali kunye nokuvela kwelogo yeCarrefour
https://www.elcorreo.com/
Ikhampani, Yasekwa ngo-1957 kwaye ngoko nangoko, njengoko sele sitshilo, ivenkile yokuqala yavulwa kwisixeko sase-Annecy. Kwiminyaka kamva, ngakumbi ngakumbi ngo-1963, i-hypermarket yayo yokuqala yavulwa.
Namhlanje, ICarrefour ineevenkile ezinkulu ezingama-250, iivenkile ezinkulu ezili-159 zeMarike yaseCarrefour, iivenkile ezinkulu ezili-1070 zaseCarrefour Express., izikhululo zenkonzo ezili-146 namaziko ohambo angama-426, konke oku kwasasazwa kuwo wonke ummandla waseSpeyin.
Kuyo yonke imbali yayo ukuza kuthi ga namhlanje, ikhonkco liye lafumana utshintsho olwahlukileyo kumfanekiso walo wenkampani, de sifikelele kule siyaziyo namhlanje. Kodwa, ukuba ibinjani loo nkqubo, siya kuyifumana ngezantsi.
Iminyaka 1960-1963
Umfanekiso wokuqala owaziwayo wenkampani ubonakala ngo-1960 kwaye ubonisa indlela yokuhlangana ngokusetyenziswa komnqamlezo omhlophe, obekwe phezu kwemvelaphi yedayimani emnyama. Umbhalo ubonakala kwindawo esembindini yokuqulunqwa, egxile ekugqityweni kwemigca eyenza umnqamlezo kwiimpawu ezincinci.
Ngalo mfanekiso webrand, Inkampani ifune ukumela iindlela ezidityanisiweyo ngegama layo, ngesitayela esilula kwaye esimnandi, kodwa esahlala iminyaka eyi-3 kuphela.
Iminyaka 1963-1966
Ekuqaleni konyaka we-1963, ukuhlengahlengiswa kokuqala kophawu lwenzeka, kujonge utshintsho kunye nesitayela esitsha.. Utshintsho lwenziwe kwilogo yebhrendi ngokwemilo, igama lebhrendi kunye nemibala esetyenziswayo.
Kule logo entsha, igama lenkampani liphinda livele kumbindi woqulunqo, kodwa kusetyenziswa ifonti engqindilili kunye necuthekileyo. Imilo esetyenzisiweyo ukudala isazisi yayisisangqa esibomvu.
Umbono wendlela yokuhlangana uyanyamalala, kwaye umgca omhlophe othe tye ubekwe embindini wemilo ejikelezayo. apho umbhalo ubekwe khona, kunye neentolo ezimbini nganye phezulu nasezantsi kwaloo milo.
Le logo, ayinakuthiwa yahlala ixesha elide nokuba, kuba isetyenziswe iminyaka emithathu kuphela.
Iminyaka 1966-2009
Kwakhona, kwiminyaka embalwa kamva, uphawu lwe-hypermarket lufuna ukuzihlaziya kwaye luqala inkqubo entsha yohlengahlengiso lwelogo. Ngo-1966, inkampani kaMiles Newlyn yiyo eyadala ilogo entsha yenkampani, isenza iinguqulelo ezimbalwa.
Ilogo yeCarrefour, itshintsha ngokupheleleyo umfanekiso kunye nesimbo ebebesisebenzisa ngaphambili. Kugqitywe, ngokusetyenziswa kwemibala eluhlaza okwesibhakabhaka, emhlophe kunye nebomvu, imibala yeflegi yelizwe laseFransi.
Ifonti esetyenziselwa igama lenkampani iguqulwa ibe yifonti yeserif enesitayile sokuchwetheza kwaye incinci ngokupheleleyo. Ukongeza koku, yongeza umbala ozuba ofanayo njenge icon. Kwakhona, imizobo yotolo emibini isetyenzisiwe, kodwa kwisitayile esahluke ngokupheleleyo kuneso sibonwa kwisazisi sangaphambili.
Unobumba “C” uba yeyona nto iphambili kwisazisi senkampani. Le leta inokuba nzima ukuyiqonda kuba ileta iphakathi kwezi ntolo zimbini sithethe ngazo. Kulo mfanekiso, kubonakala ngendlela ecacileyo le nto sithetha ngayo.
Le logo yahlala yomelele ngaphezu kweminyaka emi-6, de kwangowe-1972 xa imilinganiselo yesazisi yalungiswa.. Igama lenkampani libe lincinci kwaye ilogo yaba nkulu. Ngale bheji, yintoni inkampani efuna ukuyibonisa kubasebenzisi abohlukeneyo kukuba iimveliso zayo zinomgangatho olungileyo kumaxabiso angcono.
Kwiminyaka elishumi kamva, kwi-1982 inkampani ye-hypermarket yenza kwakhona utshintsho olufihlakeleyo kuyilo lwelogo yayo. Bayaqhubeka nokwandisa ubungakanani bebhrendi zabo ukuze bachongwe ngcono. Ngokubhekiselele kumbala, akukho tshintsho lwenziwayo, kodwa kumbhalo kwenzeka. I-typography iguqulelwa enye ene-serifs engqukuva kakhulu kunye nobunzima obukhulu.
Iminyaka ka-2010 ukuza kuthi ga ngoku
Inguqulelo yelogo esiyaziyo sonke namhlanje, Yenziwe ngo-2010 ngenxa yoluhlu lohlengahlengiso kwinguqulelo yangaphambili. Igama leCarrefour kunye ne-icon ikwi-balance balance yomlinganiselo.
Ngokuphathelele imibala esetyenzisiweyo, umbala oluhlaza waba ngumthunzi omnyama kwaye uhlobo lokubhala lwagqibelela. Konke oku, kufuna ukulungiswa okukhulu, kunye neleta "C" yomqondiso.
Ikhonkco, kwiminyaka edlulileyo njengoko sibonile iye yakwazi ukuziqhelanisa neemfuno ngaphandle kokuyeka ukumela oko zikuko. Ikhonkco leemveliso, ezithathela ingqalelo umgangatho wazo kunye nexabiso.
I-logo enayo inkampani ngoku isebenzisa i-serif echwethezayo kunye nengqukuva enemigca ecocekileyo kakhulu. Ngokubhekiselele kwileta "C", igqitywe kwiindawo zayo zokugqibela ngokuzoba kwakhona izangqa ezinkulu. Kwaye umbala wombala ukususela ngo-1966 awuzange utshintshe naluphi na utshintsho, kuphela kubukhulu bemibala.
Ngalo mzekelo we-logo, sinokubona indlela eyimfuneko ngayo ukufezekisa umfanekiso omhle we-brand. Ngalo lonke ixesha uzazi ukuba ungubani kwaye ufuna ukuchaza ntoni. Ngezinto ezilula kakhulu kunye nemibala, unokwenza isazisi esibonakalayo, kulula ukukhumbula kunye nesiphumo esihle kakhulu.