Nayiphi na inkampani enikezela ngeenkonzo zayo kwi-Intanethi, ihamba ngokutshintsha rhoqo. Olu tshintsho, lwangaphakathi nakwinqanaba loyilo, lunento yokwenza noko kufunwa luluntu. Ukutshintsha kwe logo yeZoom, njengaleyo yezinye iinkampani, kunokubakho ngenxa yezinto ezininzi. Nokuba ezi zibangelwa kukuguqulwa kobuhle, kuba sele indala okanye ngenxa yentsilelo yomfanekiso xa echaza indlela inkampani esebenza ngayo.
Okuyimfuneko ngakumbi okanye ngaphantsi, into ebalulekileyo kukumisela impumelelo nganye kuzo, njengoko ezi ziya kugwetywa ngabathengi. Ukuba uyilo alulunganga, umfanekiso wenkampani unokuwa kwaye ke abathengi bakho banokuyeka ukusebenzisa iinkonzo zakho.. Nangona kubonakala ukubaxwa kakhulu, ngenxa yotshintsho lwelogo, kukho iinkampani ezingasabonwa njengoko kulindelekile kubo.
Ngenxa yesi sizathu siye sakwazi ukubona, kwi enye logo uyilwa ngokutsha kwiCreatives, njengoko khange ihlale ixesha elide kwaye kuye kwafuneka ukuba iphinde ilungiswe. Oku kunjalo, kuba umkhondo kunye nokubaluleka kwenkampani kuthe shwaka, ngokubalela iimvakalelo ezingaqhelekanga zenkampani. Umfanekiso ubalulekile kwaye yiyo loo nto siza kubona ukuba i-zoom logo itshintshile njani ukusukela ekudalweni kwayo.
Yintoni iZoom kwaye yenza ntoni?
La Sondeza inkampani yinkampani eyazalwa ngo-2011, ngu-Eric Yuan. Lo mntu wayeyi-asethi enkulu kwinkampani yeCisco Webex, eyagqiba ekubeni iqalise inkampani yakhe. Into endiya kuyijika ibe yiZoom. Inkampani, engaziwa ngabaninzi ibinabasebenzisi abamalunga nezigidi ezili-10 kude kube mva nje. Into engalunganga kwaphela, kodwa engazange ibe nefuthe elingaphantsi kwehlabathi.
Ngenxa yobhubhane, ukusetyenziswa kwayo kwanda kakhulu. Ekubeni esi yayingesosixhobo esisetyenziselwa imiba yequmrhu, kodwa ngenxa yezithintelo, sonke sisisebenzisa ukunxibelelana. Ihambe ukusuka kwezo zizigidi ezili-10 ukuya ngaphezulu kwama-300 ngo-2020 kulapho inkampani yaqalisa ukuba yenye yezona nkampani zibalulekileyo namhlanje. Ngapha koko, sinokubona ukuba abakhuphisana abakhulu baye bavela ngenxa yolu setyenziso lukhulu, ngokukodwa ngakumbi nangakumbi kolu hlobo lwezixhobo.
Sithetha ngeNtlanganiso kaGoogle, amaQela eMicrosoft, njl. Ezi zixhobo bezikwicala elinye, zibekelwe bucala ngenxa yokuba ubukho bebusenza singabikho kwiscreen kwiintlanganiso zethu, iye yaba yimfuneko yokudityaniswa nazo. Kodwa I-Zoom ayisosixhobo sokufowuna ngevidiyo, yinkampani eneenkonzo ezininzi, kwaye yiyo loo nto ithathe isigqibo sokutshintsha ilogo yayo.
I-logo yokuqala, kwinqanaba leshishini elincinci
I-logo yokuqala kunye nokubandakanya ujongano lokuqala ngokucacileyo yayiyiprojekthi eyayisafuna ukuziseka emarikeni.. Njengayo nayiphi na inkampani entsha, kuya kufuneka uqale kwaye kamva, uye kwiinkcukacha zefayile. Ngeli xesha akukho nto yahlukileyo. Ukuba ucinga ngeprojekthi entsha kaGoogle, kuyinto eqhelekileyo ukubona umahluko. Yinto enye ukuba nenkonzo ephuma kwiprojekthi edityanisiweyo kunye nenye ukuqala ukusuka ekuqaleni.
Kungenxa yoko le nto sinokubona iintsilelo ezicacileyo kule logo yokuqala. Inkozo ephawula umfanekiso kakhulu. Umthunzi onokuthi ube nokwahlukana ngokukhawuleza kombala kwaye konke oku kwisangqa esivaliweyo kunye nomda omhlophe mhlawumbi obalaseleyo. Ukongeza, ilogo ine "Z" njengomfanekiso oyintloko ongathethi nto kwaye inika ukubaluleka ngakumbi kuyo kunabanye oonobumba begama elithi "zoom".
Le "Z" iphawulwe ngaphakathi kwekhamera, ekhangeleka ngathi yinkampani yokuvelisa imuvi kunekhamera yelaptop. Ngexesha lokuzalwa kwakhe kwakusengqiqweni ukuba wayengumlinganiswa oyintloko. Kuba inkonzo ibigxile kwisicelo okanye kwisixhobo sewebhu sokufowuna ngevidiyo kungekho enye inkonzo enokunikezela. Ukusetyenziswa kwayo kwakulula kakhulu, njengoko ubona emfanekisweni, apho ungangena khona kwigumbi okanye ulenze kwaye yiloo nto.
I-ZOOM kunye nokubuyiselwa kwempumelelo.
Kamva, inkampani kwaye emva kweminyaka emibini kuphela, yenza utshintsho kwilogo. Ukuze i-brand yakho yaziwe kwaye ngakumbi ekuqaleni, into enengqiqo ukuyenza kukusebenzisa utshintsho lomfanekiso kwaye ubhale igama lakho kwilogo. Nabani na obefuna ukwazi iZoom akanakuba nomfanekiso wokuqala kwaye awudibanise no "Z" ngaphandle kokuqhubeka. Kungoko esi sesibini sasicace ngakumbi kwaye sichane ngakumbi kunesokuqala.. Ngaphandle kokutenxa kwilogo yekhamera yevidiyo.
Ewe kunjalo, ukuseka imigca yale mihla kunye nokuziqhelanisa nohlobo lokuchwetheza olukhethiweyo. Zombini ukuchwetheza kunye nekhamera bezingqukuva ngaphandle kwecala elinye. Uhlala ushiya elinye lamacala kwifomathi ecacileyo. Umbala nawo utshintshiwe, ubhulowu kunye nomthunzi okhanyayo kwaye i-shading yasuswa yi-gradient egudileyo ukuya kwimithunzi ekhanyayo. Oku kuye kwaphucula ifomathi kwaye yenza ukuba ibonakale ngakumbi.
Ukongeza, yayiyimpembelelo kunye nomzuzu wobhubhane, ngo-2020. Kuba ibingumfanekiso oqaphelekayo ngokusetyenziswa kwabo bonke abasebenzisi abanokuthi bawunike kamva. Iiseshoni zakhe zemizuzu engama-40 zazingeyongxaki kwabo babefuna ukuncokola nabahlobo. Kodwa kwabo, njengeenkampani, ebezikho, bebenokuhlawula umrhumo kwaye uninzi lwenza ngoku ngokusebenza ngomnxeba.
Ilogo ngoku, ZOOOOOOOOM.
Into enomdla kakhulu kukuba abantu abaninzi baye bathi kule nkampani inkonzo eyodwa. Kwakunjani ekuqaleni, iifowuni zevidiyo kwiinkampani okanye abahlobo ababekude. Kodwa ngokukhula kwabo okumangalisayo, baye bazandisa iinkonzo zabo. Ubungcali kuninzi lwabo, oludityaniswe, emva koko, kunxibelelwano. Babefuna ukukucacisa oku kwilogo yabo entsha, ebuyele kumbala ophakathi phakathi kwezi zimbini zangaphambili.
Kwaye kukuba, nangona i-logo yabo "zoom", baye bafuna ukugxininisa zonke iinkonzo abazinikezelayo, ugcwalise u-“O” ngazo zonke. Njengoko sinokubona kumfanekiso, ngoku inkampani inikezela iinkonzo zeVoIP Systems, Chat, Online Whiteboard kunye nabanye, njengoko sinokubona emfanekisweni.