Ilogo yomnxeba: Imvelaphi kunye nendaleko

ilogo yomnxeba

Ukufowuna ngomnxeba kuye kwaba yinto eqhelekileyo kangangamashumi eminyaka. Ukususela kwizixhobo zokuqala ezikhulu, eziye zadlula kwi-switchboard yesitayela se "cable girls", ukuya kwi-smartphone yangoku. Kuxhomekeke kwilizwe ngalinye, umfanekiso omdala wefowuni unemibono eyahlukileyo. Kwimeko yaseSpain, ilogo yomnxeba iphawuleka kakhulu ngenxa yokubaluleka kwayo kwiminyaka yokuqala yonxibelelwano.

Ukusukela ngo-1924, xa yasekwa njengenkampani, ibibonelela ngeentambo zomnxeba kubasebenzisi abaninzi. Okokuqala, njengenkampani yeefowuni zoluntu kwilizwe kwaye ngoku, njengenye yezona zibalulekileyo kwihlabathi liphela. Akukho nto ingaphezulu kwaye akukho nto ingaphantsi kweyesine enesiseko esikhulu sabathengi kunye neyesithandathu ngeyona mali inkulu kwimarike yeefoni.

Yintoni iTelefonica?

Le yinkampani igama layo eliphambili "Compañía Telefónica Nacional de España". Inkampani eyazalwa njengenxalenye karhulumente kunye noluntu ukubonelela abasebenzisi belizwe ngonxibelelwano lomnxeba. Yazalelwa eMadrid kwaye indaleko yayo ibisoloko ihleli ukusukela oko. Ukusukela ngoku, njengoko abasebenzisi abaninzi besazi, uphawu lomnxeba lunobukho obukhulu eYurophu naseMelika.

Ukongeza kuzo zonke iinkampani ezidalwe ukususela ngoko, kunye neenkonzo zomnxeba. Njenge-Movistar eyaziwayo, i-O2 kunye neVivo. Nganye imele imarike eyahlukileyo, njengeSpanish, iYurophu kunye neLatin America, kuquka iBrazil apho iVivo isebenza khona. Kungenxa yoko le nto le nkampani iye, ukusukela ngoko, uninzi lotshintsho kwimbali yayo ngokwe logo kunye nomfanekiso worhwebo esiza kuyihlalutya apha.

Inkampani yoluntu, uphawu lwelizwe

inkampani yeefowuni kazwelonke

Emva phayaa, ngowe-1924, iilogo yayizikhaka ezimele inkampani. Zazisetyenziswa kuphela ngamaxesha athile nakwiifomathi ezisesikweni ngakumbi. Njengotyikityo lwamaxwebhu, uhlobo oluthile lwendlela yeziko kodwa enomlinganiselo omncinci. Kungenxa yoko le nto sibona uphawu olunezinto ezininzi, ezimnyama nezimhlophe kwaye azibonakalisi kakhulu. malunga nophawu.

Ngapha koko, sinokubona indlela eyona nto imele ukuba iSpain ibonakala iqaqambile, njengenkampani kaRhulumente kunye negama kwi-silhouette ejikelezayo "Compañía Telefónica Nacional de España". Zonke zimnyama namhlophe ukongeza kwinqaku elincinci lokubonisa iZiqithi zaseBalearic kodwa apho iZiqithi zaseCanary zingafumaneki. Nangona kunjalo, ngaphandle kokusetyenziswa kwayo okuncinci kwisicelo, inkampani ayizange iguqule nayiphi na i-iota yekhaka ngaphezu kweminyaka engama-50.

Kwaye kungenxa yokuba ngelo xesha, inkampani yayingelophawu ngqo olwaya kwimarike ukukhuphisana. Inkampani kawonke-wonke ibonelele ngenkonzo eyaba yimfuneko ngakumbi. Ngaphandle kokhuphiswano okanye intengiso ukuba ukhethe ukuba yeyiphi inkonzo okanye hayi ukukhetha, akazange ayifune. Kuze kube kule marike, ezinye iinkampani zaqala ukungena kuyo.

Utshintsho lokuqala kwilogo yebhrendi

1984

Ngowe-1984, kwiminyaka nje engama-60 emva kokusungulwa kwayo, utshintsho lokuqala lwenziwa kwilogo eyaziwayo ngakumbi. Oku sele ewe, yayingeyonkampani karhulumente kuphela, kodwa yayisele iyinkampani enabathengi abahlukeneyo kwaye inikezela ngeenkonzo ezahlukeneyo. I-logo yayo yayingayi kuba yinye ngaphandle komfanekiso wamanani wefowuni eyaziwayo yentambo. Isixa samanqaku angama-10 ngendlela ye "T" yeTelefónica.

I-logo ye-10-point yayinombala oluhlaza okhanyayo. I-Telefónica typeface yayiyiSans esisiseko kumbhalo ophezulu kunye nechaphaza lika "i" eluhlaza, ehambelana nesimboli. Into elula kakhulu kwaye eyaziwayo engazange ihlale ixesha elide ngolu hlobo. Kulungile kwiinyanga ezimbalwa emva koko, bahlohla ilogo enamachokoza ngaphakathi kwesangqa esizuba. Eli gama lanyamalala kangangeenyanga eziliqela kwaye kwasala eso simboli kuphela.

Kwiinyanga kamva, i-typography iphinda ibonakale kunye nesazisi esikhulu. Ngokucacileyo isimboli entsha ibingekabonakali ngaphandle koonobumba. Ukuchwetheza kwakucace ngakumbi kwaye kungqindilili kwaye kubhalwe ngonobumba omncinci ngaphandle konobumba "T". Eye yabalasela ngakumbi kwimbali yayo yonke. Le logo intsha yayisele isebenza ngakumbi kuzo zonke iifomati apho zonke izixhobo ziprintwe.

Iinguqu ezimbalwa phambi kwelogo yangoku

1993

Ngomnyaka we-1993, i-logo yafumana ukuguqulwa okukhethekileyo. Ekubeni basusa imibala eluhlaza okwesibhakabhaka kunye nohlaza lwe-brand. Into ephawulekayo kuba zonke iikhabhini esasizifumana esitratweni zazinale mibala. Imibala yaba ngabalinganiswa besimboli, zombini "T" kunye nesangqa esiyijikelezileyo. Ukwenziwa kwayo kwakhona kwatshintsha, okwenza uphawu lube lolungekho sesikweni kwaye luvaleke. Kumbutho owawubiza izizukulwana ezitsha.

Amachaphaza aphezulu, ukusuka ekhohlo ukuya ekunene, ayejongwa ukusuka kwelikhulu ukuya kwelincinane. Kwaye ukusuka phezulu ukuya ezantsi basuka kutyheli okhanyayo ukuya koluhlaza okwesibhakabhaka. Konke oku, isimboli kunye nokuchwetheza kwasonjululwa nge-kekelo, apho abantu abaninzi namhlanje baya kuqaphela ukuba ishicilelwe kwiifowuni zabo zokuqala zentambo. Olu shicilelo, kuninzi lwabo lwalungenalo umbala, kodwa ukumila kwaziwa kuwo onke amakhaya, ubuncinane eSpain.

Emva koku, ngo-1998, inkampani ibuyela kwimibala yayo yendabuko eluhlaza kunye nohlaza okwesibhakabhaka. Ewe, kolu tshintsho i-isotype iyasuswa kwaye kuphela igama elikhoyo. Olu chwethezo lwenziwe ngefomathi "yokubhala ngesandla", ngonobumba omncinci ngaphandle kwakhona "T". Umanyano luka "O" kunye no "N" lufanise i-tilde engazange ibonakale kuphawu lokuqala luka-1984.

ilogo yangoku

Umnxeba wangoku

Kwi-2010, inkampani yayeka ukuthengisa egameni layo kwaye yasebenzisa i-subsidiaries ukubonelela ngeentlobo ezahlukeneyo zeenkonzo.. Yile ndlela i-Movistar, i-O2 okanye i-Vivo ibonakala ngayo kwindawo kwaye izinikele ekuthengiseni iimveliso. Ngaloo ndlela, Telefónica ihlala iyimatrix yazo zonke kwaye inikezelwe kwimiba yeshishini ngakumbi ngaphakathi kophawu. Utshintsho lwayo lwamva nje ngo-2021 luhambelana noku kwaye isebenzisa uphawu lokuqala ukuba lubonakale ngakumbi kwintengiso.

Ngesi sihlandlo, i-logo icocekile, inemibala enobubele ngakumbi kwaye ihambelana nexesha layo. Ukubuyela kumanqaku angaphambili, ngale ndlela baye benza lula ukubonisa amanqaku ama-5 kuphela. Yiyo ke loo nto, iyaqapheleka kodwa ibe nembono engaguquguqukiyo kwaye eyoyikisayo kwiifomati zanamhlanje zedijithali.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.