Njengalo naliphi na elinye ibali leempawu zophawu olukhulu, iFord ayikude ngasemva kutshintsho ukusukela ekusekweni kwayo njengophawu.. Kwaye kukuba sonke siyayazi ilogo yangoku kunye nomfanekiso wenye yezona moto zibalaseleyo kwihlabathi laseMelika ufika engqondweni. Kwaye kungenxa yokuba olu hlobo lukhule eDetroit, eMichigan lunazo zonke izimbo ezimele uluntu lwaseMelika. UHenry Ford, umdali wayo kunye nalapho igama lenkampani livela khona, waqala umsebenzi walo ngo-1903. Le yimbali yelogo ye-Ford.
Ukwenziwa ngokutsha okuqhubekayo kwenkampani, kuyenze yanda kungekudala. Ukulawula iimpawu ezifana ne-Aston Martin, i-Jaguar okanye i-Land Rover, akukho nanye ephethwe yi-Ford namhlanje, kodwa eye yandisa amathuba okuba nezinye iimarike ezifana neYurophu okanye i-Australia. Inkampani anayo yiTroller, ezinze eBrazil. Ubunini beFord buhlala kusapho nangona isabelo esincinci kuba idweliswe kwiNew York Stock Exchange kwaye izabelo zayo zisasazwa phakathi kwabatyali-mali abohlukeneyo. Ngokuqinisekileyo, unesininzi seevoti zokwenziwa kwezigqibo ezibalulekileyo ngaphakathi kophawu.
IFord yaba yinkampani yokuqala ukwenza iModel T edumileyo. apho ivili lokuqhuba laqala ukubekwa kwicala lasekhohlo lemoto. Into elingiswa ziinkampani ezininzi kwihlabathi liphela (ngaphandle kwemarike yaseBritane okanye amazwe afana neSuriname okanye iNew Zealand phakathi kwamanye amaninzi). Ford idale iimodeli ezingenakubalwa zeemoto kunye ithengiswe ngaphezulu kwe-6 yezigidi zeeyunithi phakathi kwazo zonke ngonyaka nje omnye. Inkampani ibhalise malunga ne-144 yezigidi zeengeniso kwi-2015. Kwakhona iqeshe abantu abangaphezu kwekhulu lamawaka emhlabeni jikelele ngokuthe ngqo nangokungathanga ngqo.
ilogo yokuqala
Xa uphawu lwazalwa ngo-1903, uphawu olumnyama nolumhlophe lwenziwa ngoonobumba beFord Motor Co.. Ikhatshwa sisixeko kunye nelizwe apho inkampani idalwe khona. Le logo yenziwa yinjineli enxulumene noHenry, uHarold Willis. Bayidale ngesitayela esifana kakhulu nomfanekiso weenkampani ezazikho ngelo xesha. Ukuqwalasela unyaka wayo, kwakungekho buchule bokuyila njengangoku. Lo mda udlule ngaphaya kombala kwaye sinokucinga ukuba kuya kuba njani ekushicilelweni. Ishiti lesinyithi elinokuba nobunzima obukhulu.
Enyanisweni, i-oval yayineminye imiphetho, ebonakala ngathi yisilivere. Ichaneke ngakumbi kunochwethezo, olwenziwa ngophawu lweBold oluchongwe kakuhle. Kodwa njengazo zonke iilogos zakuqala, zahlala ixesha elifutshane ukuphucula ukuthengisa kwazo.
Nje ukuba i-brand sele ithengise iimoto zayo zokuqala, yaya kwilogo encinci ye-minimalist apho yathi iFord. Ibhalwe ngesandla, kunye nemivumbo enomtsalane ngakumbi. Olu hlobo lochwethezo lwaluphawuleka kakhulu kwaye balubeka kwimodeli yoyilo lweemoto T. Kodwa yayilula kakhulu, kuba ngowe-1912 bayitshintsha kwakhona ukuze bayinike isazisi sayo.
Baye benza i-logo ekhohlisayo ngo-1912, ngoku ibandakanya uphawu lombala oluhlaza okwesibhakabhaka, ikwimo yentaka ephendulwe phezulu, amaphiko ayo enabile, phantsi kwesaci esithi 'The Universal Car' (eguqulelwe ngokoqobo ngokuthi 'Imoto yendalo yonke'). Ngokubhekiselele kwi-typography, ayizange itshintshe ukususela ekudalweni kwayo ngo-1906, kodwa le logo ayizange iphumelele kakhulu. Ngenxa yesi sizathu kwaye ngokutsho kwenkampani ngokwayo "ayizange ihlale ixesha elide" kwimarike, ibeka iziseko zento eya kuba yilogo yamva neqinisekileyo. (Nangona eli xesha belide kunelo langaphambili ekubeni lalikwimarike iminyaka eyi-15, ngoku ngokuqinisekileyo imoto enale logo iyanda).
i-oval eluhlaza
Ukusukela ngo-1927 bayilungisa kwakhona ilogo, kuqala ngaphandle kombala kwaye kamva yongeza umbala ozuba, uphawu lweFord lwafumana iwonga lamazwe ngamazwe. Okokuqala kumnyama, kunye ne-oval kwaye emva koko, ukunika isazisi sabo bakhetha umbala 'oBuRoyal Blue'. Ukusukela ngoko, i-logo ayizange itshintshe kakhulu kuyilo lwayo, ngaphaya kokuguqulwa kwemibala kunye nokulungelelaniswa kweemilo.
Olu tshintsho luncinci ngokucacileyo ngenxa yokulungelelaniswa kwiifomathi ezintsha kunye nemithetho yoyilo ehambelana nabaphulaphuli abatsha.. Emva kweminyaka eyi-100, kwisikhumbuzo sayo, bagqiba ekubeni bayilungise, ngo-2003, apho uyilo lwaluthathe imilo ngokusebenzisa i-gradients kunye nezithunzi. Apho bayitshintsha, kuquka nethowuni emnyama kunye nokongeza izithunzi kwiileta ze'Ford'. Kwaye ukusukela ngoko ayizange ifumane naluphi na uhlengahlengiso kude kube ngu-2018.
Olu hlengahlengiso, njengangaphambili, aluphazamisi kakhulu., kodwa yasusa bonke ubunzulu kwilogo, njengoko kuphawula uyilo lwangoku. Olu yilo siye sakwazi ukubona kwezinye iilogo ezaziwayo ezifana Nissan okanye Firefox Siye sabona indlela abaye bahamba ngayo ukusuka kwinto ye-3D ukuya kwimigca esisiseko yokumela umfanekiso wabo. Into ebizwa ngokuba yi-flat design kwaye nangona olu tshintsho lwaluyi-esthetic kuphela ngaphandle, babeneziphakamiso zokutshintsha oonobumba.
Ukusuka kwaFord bagqibe kwelokuba yayingeyonto ilungileyo ukuyenza kuba bengoonobumba beempawu zophawu. Ezi ziqhubeka nokumela ukuthembeka kunye namandla e-brand iminyaka engaphezu kwekhulu leyo isephezulu kwimidlalo yeemoto.
Isiphelo
Inkampani iye yavela kwaye ifumana imarike eninzi nangakumbi, ngeendlela enazo, into enengqiqo kukuba nomfanekiso we-brand olungiselelwe wona. Kuchanekile ukuba abakhange bayiguqule i-typography, kuba inobunikazi bayo. Kodwa emva kwenguquko yeminyaka emininzi kangaka, bekuya kuba yimfuneko ukuguqula imigca ethile engqindilili kakhulu okanye engakwaziyo ukufikelela kwisiphelo esidityanisiweyo ngonobumba.
Uphawu luhlala luyi-iconic kwihlabathi leemoto kodwa impazamo ibe kukungalungelelanisi le logo intsha kwimoto ngokwayo, into eyahlula kumfanekiso wayo wale mihla kwindawo yedijithali., apho ukuba olo tshintsho lwenzeka. Enyanisweni, iimpazamo kule logo zinokubonwa kumanqanaba amancinci, njengefavicon yewebhusayithi yabo, apho babeka khona kuphela i-'F'.