Imbali yelogo yePepsi

Imbali yelogo yePepsi

Ngaba wakha wazibuza Ithini imbali yelogo yePepsi? Nganye kwiilogo ozibonayo kwiibrendi ezahlukeneyo ozityayo zinemvelaphi kunye nebali oza kulibalisa. Kwaye kule meko, sicinge ukuba mhlawumbi ungathanda ukwazi ukuba iPepsi ibinjani kwiminyaka yayo engaphezu kwe-120. Ngaba uyazi ukuba ilogo yokuqala yayingafani naleyo ngoku?

Siza kukuxelela indlela uphawu lwePepsi luye lwavela ngayo ukuze isebenze njengenkuthazo kwaye ubone ukuba iibrendi ezinkulu zinokutshintsha njani kwiilogo zazo kwaye zilunge. Ngaba uyayazi imbali yePepsi?

Imvelaphi yePepsi

pepsi-logo

I-Pepsi luphawu onokuthi ngoku ukwazi ukwahlula ngokubonakalayo ngaphandle kwesidingo sokuba uphawu luprintwe kwilogo yalo. Kwaye ibikwenza oku amashumi eminyaka. Nangona kunjalo, into onokuthi ungayazi kukuba, ekuqaleni, UPepsi akazange abizwe ngokuba nguPepsi, yayiyiSiselo sikaBrad, okanye iguqulelwe kwiSpanish, isiselo sikaBrad. Kutheni elo gama? Ewe, kwakungenxa kaCaleb Bradham, umqambi wePepsi ngo-1893. Kwaye, ngokucacileyo, i-logo eyayinayo ayizange ikhangeleke nakwikude njengaleyo uyaziyo. Ukuqala, yabeka iDrink kaBrad eluhlaza okwesibhakabhaka kunye nomda omhlophe kunye nesakhelo esixande kunye nomhombiso othile.

Kwakuyi-1898 xa yatshintsha igama layo kwi-Pepsi, nangona benza iphutha, kwaye oko kukuba abazange babhalise elo gama kunye ne-brand (kwaye abazange benze njalo de kube yiminyaka emihlanu kamva).

El I-logo yokuqala kaPepsi, eyenzelwe ngumdali wesiselo ngokwakhe, yayinezinto ezininzi ezifanayo nezo zikaCoca-Cola, owayeyimbangi yakhe enkulu. Ke ngoko, masithi bakhuphele kancinci (umzekelo inxalenye yeskripthi). Kodwa kunye naloo "curvy" kunye nonobumba omde owawufana kakhulu noCoca-Cola, kuphela ukuba bandise u-'P' kunye nabanye u-'C'.

Le logo yaqala ukuguqulwa, kodwa yahlala ifana kakhulu kwiminyaka, ngakumbi kuba iqhubekile nohlobo olufanayo lonobumba nangona babeyichaza. Ukuza kuthi ga ngowe-1940.

I-logo yatshintsha ngo-1940

I-logo ye-Pepsi iyatshintsha

Umthombo: 1000brands

I-1940 yayingunyaka wenguqu ye-Pepsi kuba yagqiba ekubeni lixesha lokutshintsha kwaye benza njalo nge-logo abafuna ukucoceka kwaye baqaphele ngakumbi. Kuyinyani ukuba waqhubeka nombala obomvu kwimvelaphi emhlophe, nangona oku akuzange kuhlale ixesha elide.

Kwaye oko I-CEO ye-Pepsi yayinombono ngo-1950, kwaye yabacela ukuba bayile i-logo ye-cap yebhotile, bangafaki nje igama le-brand, kodwa badibanise umbala obomvu nomhlophe kunye nokudibanisa blue. Kutheni wongeze iblue? Ewe, kuba, ngelo xesha, into ababeyifuna yayikukwenza "ukuqaphela" kunye "nomnikelo" omncinci kumajoni kunye nelizwe laseUnited States kwiMfazwe Yehlabathi II (ukuba awukwazi, obomvu, omhlophe kunye nohlaza okwesibhakabhaka. yimibala yeflegi yase-US).

Ngokucacileyo, oku kwabachukumisa uluntu kwaza kwasenza isigqibo sobulumko, nangona sasiyingozi. Yaye bayigcina injalo de kwangowe-1970.

Olunye utshintsho olukhulu kwimbali yelogo yePepsi

Olunye utshintsho olubaluleke kakhulu kwi-logo ye-Pepsi yenzeke kwi-1962 xa bagqiba lahla igama elithi Cola ukulibiza ngokulula iPepsi. Ukongeza, iyekile ukusebenzisa ifonti egobileyo nebomvu ebonakalisa uphawu lwangaphambili (kwaye iyafana naleyo yeCoca-Cola) ukubonisa igama elithe tye, elingqindilili, elimnyama elaphuma ngasemva elalilinganisa ikepusi eyayenziwe. yimpumelelo kakhulu.

Kakade ke, yaba enye hit, ukwenza isiselo siya kuchongwa nabantu abatsha, yingakho abaninzi bakhetha yona ngaphezu kweCoca-Cola, eyayibonakala iqhubeka ne-logo kwixesha elidlulileyo.

I-1970: unyaka we-minimalism

Ukusukela Ngeminyaka yoo-50, uphawu lwagcina iimpawu ezithile, ezifana nesangqa esifana nekepusi yebhotile enamazinyo. ngemibala ebomvu, emhlophe kunye nebhlowu. Kodwa, kwi-70s, i-logo yaqala ukuba yincinci kwaye yanamhlanje.

Wayitshintsha indlela yokubhala ileta, waya kwenye eyakhiwe kwisangqa, engasangxoli, kodwa esayigcina imvelaphi yeqweqwe. Kwakhona, umbala wegama watshintsha waba luhlaza okwesibhakabhaka olusetyenziswa yi logo, eyaba mnyama kancinci. Kumacala omabini eso sangqa, imibala emibini, ebomvu nebhlowu, engenzanga nto ngaphandle kokuqaqambisa into esembindini.

Le logo yagcinwa phantse iminyaka engama-20, de ngo-1991-92 yatshintsha kwakhona.

Ukususela kwi-90 ukuya kwi-2000

Olunye utshintsho olubalulekileyo kwimbali ye-logo ye-Pepsi yayikwi-1991, xa inkampani yagqiba ekubeni ihlukanise isangqa kwelinye icala kunye negama kwelinye. Ukwenza oku, batshintshe yonke into, bebeka igama ekuqaleni kwelogo, emva koko, ngezantsi, i-trapezoid ebomvu kwaye, ekugqibeleni, ecaleni kwesangqa sempawu.

Ayikhange ibonakale imbi, kodwa ayizange iqinisekise, yiyo loo nto ngo 2008 batshintsha kwakhona, eli xesha uzama 3D. Ukwenza oku, babeka imvelaphi eluhlaza okwesibhakabhaka ukubeka isangqa kuyo kuqala, kunye nesiphumo se-3D ukuze ibonakale idada kwaye ikhanyise, kwaye emva koko, ilandelwa yigama elitshintshe libe mhlophe kunye nefonti ecacileyo kunye ne-minimalist.

Olu yilo lwagcinwa iminyaka eyi-10, kunye notshintsho oluncinci. Kwade kwafika u2008.

Isinyathelo sokugqibela kwimbali yelogo yePepsi

Isinyathelo sokugqibela kwimbali yelogo yePepsi

Namhlanje ilogo yePepsi ayibukeki njengeyokuqala eyayinayo. Utshintsho lokugqibela olwenziweyo ngo-2008, kwaye kude kube ngoku ayikatshintshi kwakhona. Injani i? Yibhola (efanayo eyadalwa ngo-50s) kuphela ngokutshintsha i-curvature yemibala kunye nokuphucula umbala obomvu ukunciphisa zombini ezimhlophe kunye ne-blue). Ungawufumana nje loo mfanekiso okanye ukhatshwe ligama elithi Pepsi (kunye nemveliso yalo) ngonobumba ongena serif, oonobumba abakhulu okanye imigca elinganayo. Kwakhona, loo bhola iyatshintsha ngokuxhomekeke kuhlobo lwePepsi oyiselayo.

Imfihlelo yelogo yePepsi

Kwimeko apho ubungazi, loo logo yokugqibela eneneni inentsingiselo efihlakeleyo. Ngokwenyani ezininzi:

  • Yiyo ukumelwa kweflegi yase-United States.
  • Imibala ibhekisa kwi Umhlaba wemagnethi yomhlaba, iFeng Shui, iPythagorean geodynamics, umlinganiselo wegolide kunye nethiyori yokunxibelelana.

Mangaphi amatyeli enziwe ngokutsha ilogo yePepsi?

Mangaphi amatyeli enziwe ngokutsha ilogo yePepsi?

Ewe, ngokungafaniyo nezinye iimpawu, ezingakhange zichukumise uphawu lwazo, okanye zenze utshintsho oluncinci kakhulu, inyaniso kukuba kwimeko yePepsi oku akwenzekanga.

Ku yaziwa ukuba Kuye kwane-12 utshintsho oluphawulekayo kwi-logo yayo kwiminyaka engaphezu kwe-120. Kwaye asilubala utshintsho oluncinci oluye lwenziwa nalo.

Ngaba imbali ye-logo ye-Pepsi icacile ngoku?


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.

  1.   Peter Molleda sitsho

    Inomdla omkhulu.
    Ndandiyithanda isithuba

    Ndabelane ngayo e-Meneamé… uhambo olumnandi lokundwendwela!!!

    abz

    1.    UMonica sanchez sitsho

      Enkosi kakhulu, Pedro, ngamazwi akho nangokwabelana ngawo kwiMeneame.

      Ukugona