Uyilo lwegraphic lusinika iziphumo iminyaka emininzi. Ezinye azikholeleki, kwaye ezinye azikhange ziphawulwe. Kodwa into ecacileyo kukuba, naphi na apho ujonge khona, uya kudibana imizekelo yoyilo lwegraphic.
Ngesi sihlandlo, sifuna ukukusondeza kweminye yaloo mizekelo ukuze ubone ukuba, ngexesha labo, bakhazimlisa njani kwaye benza abayili kunye nabadali babe nodumo nakwimpumelelo. Ngaba awuyikholelwa? Jonga ezi sikuqulunqele zona.
Sunkist Orange Juice
Kunokwenzeka ukuba i-brand yejusi ye-orenji ayivakali iqhelekile kuwe. Kodwa yenye yezo zitshintshe uyilo lwegraphic.
Kwaye yile, ngelo xesha, kwaye Sithetha ngo-1907, abaqulunqi bagunyaziswe ukuba benze ipowusta. UyaBacinga ntoni? Kaloku, ekubeni amafama aseKhalifoniya ayenee-orenji ezininzi, yaye alahlekelwa ngumvuzo ngenxa yokuba kwafuneka azilahle, agqiba ekubeni enze ijusi yeeorenji.
Ngaloo ndlela, ngaphezu kokuthengisa iiorenji, banikezela ngejusi yeorenji, eyamkelwa ngokubanzi (khumbula ukuba eMelika kuqhelekile ukuba nejusi yeorenji rhoqo kusasa).
Singayenza
Ivakala njani kuwe? Kulungile kuvela ukuba i Ipowusta endala kakhulu, ukususela ngo-1942 ngokukodwa, kwaye omnye wemizekelo yoyilo lwegraphic oluye lwanyamezela kuyo yonke le minyaka. Namhlanje sicinga ukuba ibhena ye-feminism, kodwa inyaniso kukuba imvelaphi yayo ayinjalo.
Kule nto, kufuneka buyela kumzi-mveliso woMbane waseWestinghouse. Ngelo xesha babenabasebenzi abambalwa okoko la madoda abhaliswa kwiMfazwe yesibini yeHlabathi.
Ngesi sizathu, inkampani yagqiba ekubeni yenze ipowusta imema abafazi ukuba basebenze ekwenzeni izigcina-ntloko zamajoni. Ngaloo ndlela yazalwa le powusta eyathi, kwiminyaka yama-70, yamkelwa njengeyona ilungileyo yokuthethelela amalungelo abasetyhini.
Absolut vodka
Olu phawu lolunye lwezo zihlala ziboniswa njengomnye wemizekelo emikhulu yoyilo lwegraphic. Kwaye kukuba, ngamaxesha athile, uye wadlala ngemidlalo yamagama, okanye ngeepowusta ezichukumisayo kangangokuba zingahoywa.
Umzekelo woku ngulowo wesilogeni "Absolut markmark", ekwabizwa ngokuba yi "Absolut survivor". Ukuba ujongisisa, unokubona mgama isiqithi esingenamntu sinomlilo onomsi onyuka uye esibhakabhakeni, negama elithi “uncedo” libhalwe entlabathini.
Emva koko unayo ibhotile, apho kufuneka kube ngumyalezo ocela uncedo ... Okanye mhlawumbi i-vodka engaphezulu?
Cinga ngokwahlukileyo, Apple
Alithandabuzeki elokuba iApple kunye ne "Cinga okwahlukileyo" zihamba kunye. USteve Jobs ngokwakhe wathi: "Intengiso yinto yonke." Yiyo loo nto iphulo elithi "Cinga ngokwahlukileyo", elathatha ukusuka ngo-1997 ukuya ku-2002, lalingomnye wemizekelo emihle yoyilo lwegraphic. Kwaye oko kuphela Yayibandakanya ukubonisa i-apile icon, kwaye ngaphantsi, amagama amabini "Cinga ngokwahlukileyo", ngesiNgesi, "Cinga ngokwahlukileyo", ngeSpanish. Kodwa hayi impumelelo kuphela.
Enye ekwayinxalenye yeempumelelo zika-Apple, kwaye loo nto yayiyiminyaka emi-4 inika impumelelo, yayiyi "Silhoette", iphulo elinemibala, eyonwabisayo kunye nelomculo.
"Ndikufuna kumkhosi waseMelika"
Kungenzeka ukuba xa siyibeka ngolo hlobo awuzukuyichaza, kodwa ngokuqinisekileyo laa mfanekiso ka-'Malume uSam' ufikile engqondweni yakho ekhomba ngaphambili, kuwe, kwindawo ephakathi kokufuna ukwazi kunye nokudelela, ekukhuthaza ukuba ujoyine. uMkhosi waseMelika. Kwaye ngenene yipowusta esikuxelela yona.
Kwimeko apho ungazi, Ixesha lokuqala yavela ngo-1917, xa i-American James Montgomery Flagg yayiyila njengenye yezixhobo zokugaya amajoni amatsha kwiMfazwe yeHlabathi yokuQala.
Nangona kunjalo, kwaye le nto unokuthi ungayazi, kukuba ngokwenene "i-plagiarism" encinci, okanye ubuncinane ayiyiyo yonke into yokuqala, kuba umbhali ngokwakhe wavuma ukuba uphefumlelwe enye ipowusta eyayimdala kakhulu, ngo. Alfred Leete . Kuyo, wawunokubona uNobhala weLizwe waseBritani welo xesha esalatha phambili kuye nabani na obone ipowusta aze ababuze into efanayo ukuze bafune abantu abaselula baseBritani.
"I-Tournée du Chat Noir"
Ngaphandle kwamathandabuzo, lo ngomnye wemizekelo yoyilo lwegraphic ongenakuyiphosa. Ngokukodwa, ihambelana ne-1896 kwaye yenziwe ngumyili waseSwitzerland u-Théophile Steinlen.
Isizathu yayikukuba ukukhuthazwa kokhenketho lwenkampani ye-cabaret Chat Noir kwaye umbhali uthembele kwimodernism ukumela umfanekiso kunye ne-typography engashiyi mntu.
"Moulin Rouge: La Goulue"
Kwiminyaka embalwa ngaphambili, ngokukodwa ngo-1891, sinomnye wemizekelo yoyilo lwegraphic olwenze imbali. Umdlali wakhe? eToulouse Latrec.
Isizathu kukuba bhengeza iMoulin Rouge cabaret, eyona idumileyo ngelo xesha, kwaye ipowusta yaphula iimbumba. Ugxininise ekukhuthazeni umboniso lowo umlinganiswa oyintloko wayengumdanisi uLouise Weber, 'ukumkanikazi we-can-can'. Indlela yakhe yokuyichaza, ngokutsho kwabaninzi, yiyo eyavelisa izibhengezo zentengiso yanamhlanje.
Ibhiya yeSapporo
I-Sapporo, ukuba awuyazi, sisixeko saseJapan esizingca kakhulu ngebhiya yaso. Ngoko xa kufuneka bayibhengeze bakhetha a ividiyo yokudala ethi ngoku enkosi kwi-Intanethi wonke umntu uye wakwazi ukuyibona kwaye uye wanomdla.
Kuyo, kunye nesiqubulo esithi 'Legendary biru', babonisa uqeqesho lwaseJapan kunye nomanyano olwalukho phakathi kweyamandulo neyangoku. Ewe, ukuze ubone le nto sithetha ngayo kufuneka uyibone.
I-Nescafé
Ngebinzana elithi "Indlela yokuvuka rhoqo kusasa", uphawu lweNescafé lusinike ipowusta enewotshi ye-alam. Kodwa, endaweni yokuba neeyure kunye nemizuzu ngaphakathi kuyo, yazaliswa ngekofu emnyama, ilungele ukungalali xa uvuka.
Le yindlela eguquke ngayo kwaye yenza abaninzi bakuthande ukusela ikomityi yekofu nje ukuba bavuke.
Ngaba uyayazi eminye imizekelo yoyilo lwegraphic? Ngokuqinisekileyo kukho ezinye ezininzi, ezazingaziwa kuphela eSpeyin, kodwa kwihlabathi jikelele, ngoko ke, ukuba uyafuna, unokusixelela ukuze abantu abaninzi bazi ngabo.