Kwakhona sithetha ngeenkampani ezinkulu eziphawule ixesha lesizukulwana sonke. Ezi ngcamango zavela ekuqaleni kunye nohlahlo lwabiwo-mali oluncinci, ziye zaba zikhulu kwiminyaka. Namhlanje, nabani na unokwazi i-logo yeNew Yorker. Kwaye apha siza kukuxelela imvelaphi yayo kunye nembali kunye nendlela ukubonakala kwayo okubonakalayo kutshintshe ngayo ukuziqhelanisa namaxesha amatsha.
Kwaye uninzi luya kucinga ukuba uphawu luvela apho igama lalo 'iNew York' livela khona kodwa akukho nto ingaphaya kwenyani. Ekubeni olu phawu lwazalwa ngaphezu kweekhilomitha ezingamawaka amathandathu ukusuka eNew York. Uzalelwe eFlensburg, isixeko esikumantla eJamani enegama, elifana ngakumbi naleyo sinokuyifumana eSpain njengevenkile yosapho "yobomi bonke", kunye neemveliso zalapha ekhaya, ezingaphumeleli kwiimpawu ezinkulu.
Umntu wokuqala waseNew York, wayengengowaseNew York
PUkubuyela kwilogo yokuqala yaseNew Yorker, kunzima ukuyifumana injalo., kuba igama lakhe lahluke ngokupheleleyo. Njengalapha eSpain, sinokufumana iivenkile zasebumelwaneni ezibizwa ngokuba yi-'Zapamoda' okanye 'Las Oportunidades'. EJamani, igama lakhe lokuqala laliyi "Jeans Shop Number One". Okanye njengoko sinokuguqulela ngokoqobo: Ivenkile yejean inombolo enye. Mhlawumbi njengenkcazo ye-SEO iluncedo namhlanje kukhangelo lwe-Intanethi, kodwa ayitsali ngqalelo okanye iseke unxibelelwano noluntu konke konke.
Kuncinci kakhulu ukuba sithetha nge logo, eya kuba nzima kakhulu ukuyila kwesi siseko. Kungenxa yoko le nto kungekho phawu okanye nantoni na, kuphela isisitho selanga esityheli esinegama elibhalwe ngombala omnyama siqala le venkile yasebumelwaneni. Le venkile yaqala ngonyaka ka-1971 kwaye akuzange kube ngunyaka ka-1976 xa baqala ivenkile yesibini kwisixeko saseBraunschweig ngokutshintsha kwegama Okumangalisa ngakumbi.
Igama kwesi sihlandlo liya kuba 'yiJeans House' (iguqulelwe ngokuthe ngqo 'Indlu yeenkomo'). Eli gama lalimfutshane, likhanya ngakumbi kwaye lalinokuqondwa njengentshukumo yokudala iivenkile ezininzi njengeshishini. Kule nguqulo akukho logo injalo, kodwa kukho inguqulelo esetyenziwe ngakumbi. Ilogo ephawuleka ngakumbi, idlala ngokumangalisayo ngomnyama kumthubi. Into ekude kwinguqulo yangoku ebomvu.
Ngoku ewe, uphawu lwaseNew Yorker
Emva kweminyaka eliqela, emithandathu ngokuchanekileyo, iyalitshintsha igama layo kwakhona, ngeli xesha, ngokuqinisekileyo.. Ngo-1991 ivenkile yejean yayiza kuba ngaphezulu, phantsi kwegama leNew Yorker. Njengoko siyazi namhlanje, i-brand yempahla eyashiya i-jeans ngasemva kwaye yaba yinto ehamba phambili yefashoni eJamani ekupheleni kwe-80s. Kangangokuba, ngo-1990 wanxiba uMiss Germany okokuqala yegala esemthethweni.
Kodwa i-logo yaseNew Yorker ayizange iqale njengoko ibonakala namhlanje. Ngowe-1982, ivenkile yokuqala phantsi kweli gama wazalelwa Kiel, nakumantla eJamani. Nangona ekuphela komfanekiso esinawo kule logo yokuqala yifreyim ebomvu ye-methacrylate ye-fluorescent (Kulapho utshintsho lombala kumele ukuba luvela khona) apho yayiboniswe khona New Yorker kwimigca emibini. Le fonti ilinganise ngakumbi kumgca osimahla onemiphetho engqukuva.
Kulapho baqala khona ukwenza iivenkile kulo lonke ilizwe phantsi kolu phawu, apho bazidibanisa kuquka neengubo ezidalwe ngabo njengeBONE LOKUQALA LENYOBI. Kodwa ayizange iphelele apho, njengezinye iinkampani, zisebenzisa amagama ezi mpawu, ezinobunikazi obuncinane bazo, ukwenza umgca wabo weemveliso. Baye badala i-IQ, i-ICONO okanye i-SMOG phakathi kwabanye.
Ilogo yaseNew Yorker
I-logo yangoku yenziwe yi-deformation esembindini, yi-arc ephezulu engayichaphazeliyo 'Y'.. Nto leyo eyenza umahluko phakathi kweendawo zombini zegama elithi New and York. Oku kwenza igama lifundeke ngakumbi kwaye liqondiswe ngokucacileyo kwintsingiselo yalo. Njengoko besithethile ngaphambili, umbala utshintsha ubebomvu obutsha, obutsala amehlo xa uwubona ungaphandle kwevenkile.
Sibona i-logo imelwe kwiivenkile zayo ezininzi ngendlela emangalisayo kunye nobukhulu obukhulu. I-brand izenzele njengenye yezona zikhulu kwihlabathi leengubo eJamani kwaye imele iiklabhu zebhola ekhatywayo ezahlukeneyo kwiligi yaseJamani, ibeka intengiso kwiihempe zabo.
Isiphelo
I-brand iye yazama ukuzihlukanisa ukusuka ekuqaleni kwayo apho i-brand ye jeans inokumelwa kuphela. Ngoku luphawu lwamazwe ngamazwe olunegama elikhulu kumazwe amaninzi. Umfanekiso wayo, nangona ukhumbuza i-HM, ineziphelo ezahlukileyo kakhulu kunye nesitayela kwilogo yayo. Enyanisweni, lo mahluko ubonakala kwisitayela seengubo zabo, abazama ukuzithengisa. Okuninzi ngakumbi ngaphantsi komhlaba kunye nokungaqhelekanga.