Ukwazi indlela yokudala isazisi sophawu olubonakalayo, kuyimfuneko ukwazi ukuba i-brand ngokwayo ifuna ukuhambisa ntoni. Indlela yokunxibelelana noluntu, ingqikelelo yemveliso yakho kunye noluvo lokuba uligcina ishishini. Nokuba luphawu lomntu, kuya kufuneka uphendule loo mibuzo ngokwakho, ngokungathi usebenzela inkampani, kuya kufuneka ubuze, kukho inani lemibuzo ekufuneka uyiphendule.
Oku kunokuqondwa ngcono ngomzekelo osele udaliwe. Ukuba siya kwiinkampani ezibonakalayo ezifana ne-Apple, sinokuqonda ukuba ngowuphi umyalezo abafuna ukuwungenisa kubaxhasi babo. Uphawu lweapile luzele bubunewunewu. Imibala emhlophe, engwevu namnyama inika ububodwa kwi-brand. Uyilo olucocekileyo kunye neemveliso ezincinci kakhulu kunye nokugqitywa kweprimiyamu. Imifanekiso enezigqibo eziphezulu ezinezilogeni ezifana nethi "inkqubela enempilo»okanye «Pro, pro kakhulu».
Le miyalezo ibonisa umgangatho ophezulu kwiimveliso zophawu lwakho. kwaye yonke imizobo eyongeziweyo eyongeziweyo iyenza ibonakale kakhulu. Kwenzeka into efanayo nangeebrendi ezinje ngeMcdonalds, ezingasafunekiyo nokuba zisebenzise iilogo zazo ukuze zizazi zisekude ngemibala yazo emibini yemifanekiso. KwaCreativos siza kukufundisa iziseko ozidingayo ukuze wenze uphawu olubonakalayo olubonakalayo lophawu lwakho.
Izinto ezibalulekileyo kwisazisi sakho esibonakalayo
Kukho izinto ezithile ezingenakushukunyiswa xa kuziwa ekudaleni isazisi esibonakalayo. Ezi ziqalelo ziimpawu ezizodwa ekungafuneki zishukunyiswe xa sele uyenzile. Yiyo loo nto kubalulekile ukwenza isigqibo ngokufanelekileyo, kuba uhlengahlengiso oluncinci oluya kuza kwixesha elizayo luya kudlula kwi-ayina imiba ethile esele iphelelwe lixesha, kodwa ayisoze yenzeke loo nguqu inkulu.
Izinto esithetha ngazo zezi zilandelayo:
- umbala: Ukhetho lwechromatic yophawu lwakho
- Ukuchwetheza: Ukuchwetheza kumisela umyalezo wakho, ngoko ke kubalulekile.
- Ukufota kunye noyilo lwemifanekiso: Imifanekiso oyivezayo kwibhrendi yakho imisela uhlobo lwemveliso
- ilogo yokugqibela: Umfanekiso ogqwesileyo ngokugqwesileyo webhrendi yakho, le yindlela iseti yeemveliso ezibonwa ngayo
- Umbono womxhasi: Kufuneka abathengi bazibone njani iimveliso zakho?
- Ixabiso lebhrendi: Ngawaphi amaxabiso ebhrendi oza kuwahambisa? Ngaba inkonzo yasemva kokuthengiswa, umgangatho wemveliso okanye isantya sibalulekile?
Konke oku kubalulekile ukwenza umfanekiso wakho webrand, ekubeni iyibeka kuhlobo oluthile lwemarike okanye olunye. Sinokubona imizekelo efana neAliexpress. Apho uphawu lwakhe lwalubekwe kudidi lweemveliso ezibizwa ngokuba yi "gadgets". Ixabiso eliphantsi, elisebenzayo kunye nomgangatho ophantsi. Ukongeza kwimveliso ekude, ukuba awunakuba nayo ngexesha elifutshane. Ekuqaleni yayihlekisa, kuba abantu babeyicela kwaye benza iziqhulo ngayo, into eyayibeka kwi-electronic bazaar.
Le yinto iAliexpress ezama ukuyisusa kumbono wakho kwaye ixabisa wena. Yiyo loo nto kubaluleke kakhulu ukwazi ukuba ngowuphi umbono onawo wophawu, kuba iya kuba yinto ebonwa luluntu kunye nendlela abasebenzisa ngayo imveliso yakho.
Phanda imarike kuqala
Ukwazi ukwenza isazisi sophawu olubonakalayo, kufuneka siqale sazi ukuba injani imarike esijolise kuyo. Iziphene kunye nokulunga kokhuphiswano lwethu kunokusikhokela ukuba sicacise izinto zombala, umbono kunye nexabiso lophawu. Sicinga ukuba siyivenkile yokulungisa iiselfowuni. Siyabona ukuba amashishini akhuphisanayo ahlala esebenzisa amagama afana ne-Apple brand.
Bafuna ukuthetha ukuba inkonzo yabo yeyokuqala njenge-brand. Oku kunokuvelisa ukusilela, njengokucinga ukuba balungisa kuphela iifowuni ze-iPhone kwaye hayi lonke uluhlu lwe-Android. Kodwa oko kunokuthetha ukuba ezi nkonzo ziphezulu kakhulu kwaye ziya kusebenzisa iimveliso ezikumgangatho ophezulu. Oku kunokuba sisikhokelo sokuphuhlisa uphawu lwethu ngexabiso kunye nombono.
Imibala ekhethwe ngolu hlobo lweshishini imhlophe, iblue kunye neetoni zombane. Oku kusenokugqiba ekubeni sinyanzelekile sebenzisa imibala eqaqambileyo ethetha izinto zombane. Ngapha koko, udinga ulwazi oluthile lwe-elektroniki ukulungisa iiselfowuni.
Isindululo sexabiso lebhrendi yakho
Emva kokuba uhlalutye ukhuphiswano lwakho, unokugqiba ukuba yiyiphi ixabiso oza kulinika uphawu lwakho. Ekubeni sikhethe imibala, uhlobo lwemveliso esiyithengisayo kwaye sihlalutye ukhuphiswano lwethu, ngeli xesha siza kumisela oko sifuna ukukufundisa. Namhlanje kubaluleke kakhulu ukuba ifowuni isondele, ngoko ke ukulungisa nayiphi na ifowuni ngexesha lokurekhoda kubalulekile. Ixabiso linokuba yisantya sokuhambisa.
Kufuneka kwakhona sithumele ukhuselekoKe ngoko, ngeli xesha sinefowuni yomthengi kwindawo yokusebenzela, sinokuzama ukubonelela ngefowuni yokutshintsha. Oko kunika isiqinisekiso senkonzo. Ixabiso lesibini linokudlulisa ukuzithemba.
Ukongeza, kunye nemithetho emitsha yokutshintsha kwemozulu, okusenzakalisa sonke, singakwazi ukuba sigcina malini ngenxalenye esiyilungisayo, endaweni yokutshintsha ngokupheleleyo iselula. Oko kuzibophelela kwindalo kunye nokugcina inkunkuma, ingaba lixabiso lethu lesithathu nelokugqibela.
Ngala maxabiso sinokwenza umbono webrand ngokupheleleyo, ukongeza i-typography kunye nemibala efanelekileyo kwinkqubo nganye yokudala. Umbala ophambili kunye nowesibini, kunye nowesithathu ukunika iprojekthi ukuguquguquka ngakumbi. Kwakhona i-typography, ekufuneka ibandakanye lo mbono. Enye iphambili kwisicatshulwa esikhulu kwaye enye njengeyesibini okanye isicatshulwa esicacisa ngakumbi.
Yenza uhlalutyo lwe-SWOT
Oku kuxhaphake kakhulu xa ungayazi indlela yokudala uphawu lophawu olubonakalayo. Olu hlalutyo ngokusebenzisa iingongoma ezine eziphambili likuvumela ukuba ufumanise ukuba zonke ezi zinto zingasentla siziphakamisile zilungile okanye hayi. Kodwa kuya kufuneka unyaniseke kuwe okanye nokuba yinkampani, buza le mibuzo kunye nabo okanye oogxa bakho kwicandelo abanokukunceda. Olu hlalutyo lwenziwe ngolu hlobo:
- Amandla: Indawo elungileyo yesazisi sakho esibonakalayo
- Amathuba: Utshintsho olunokubonelela ngebhrendi yakho ngeemarike ezintsha
- Ubuthathaka: Indawo engalunganga yesazisi sakho esibonakalayo
- Iinkqubo: Izinto ezinokuzisa iingxaki kuhlobo lwakho