Uyenza njani ilogo yempahla yempahla

indlela yokwenza uphawu lwempahla yempahla

Ihlabathi lefashoni lihambelana ngqo nesitayela. Iinjongo zeempawu ezininzi zefashoni kukufumana uphawu olwahlukileyo olumele ngokuthembekileyo njengophawu. Ilogo kufuneka ihlangabezane neemfuno ezithile ukuze isebenze ngokugqibeleleyo. Kufuneka ugcine engqondweni xa udala i-logo yempahla yempahla, ukuba ibe yinto engapheliyo, kodwa kwangaxeshanye ihambelane neendlela zangoku.

Xa sijongene noyilo lwesazisi sophawu, kufuneka sibe nesibindi kwaye sibe nobuganga bokudala izinto ezahlukileyo kwezinye. Uphawu kufuneka lutsale umdla woluntu esithetha ngalo, kufuneka luyilwe ngencasa enkulu kunye nenkathalo, isoloko ihlonipha ubuntu kunye nefilosofi yohlobo lwefashoni esisebenza nayo.

Ilogo yi eyona nto ibalulekileyo kwi-brand, yenye yeempawu zonxibelelwano lwe-brand. Kukho iintlobo ezahlukeneyo zelogo onokuthi usebenze ngazo, ke kolu shicilelo asizukufundisa nje ukwenza ilogo yophawu lwempahla, kodwa siza kubona ukuba loluphi uhlobo lophawu olululo kunye nezinye. eyona mizekelo idumileyo kwimarike.

Yintoni ilogo kwaye yenzelwe ntoni?

uphawu lwefashoni

IiLogos, njengoko igama labo libonisa, zizinto ezibonisa umzobo weempawu. Injongo ephambili yelogo kukuchonga uphawu ngaphezu kokuzahlula kwabanye abakhuphisana nabo. Inokuthi yenziwe ngemifanekiso okanye i-typography, eya kukhonza ukuze abathengi bangazichongi kwaye bakhumbule njengophawu.

Xa kuziwa ekuyileni ilogo yohlobo lwempahla, Kufuneka sicinge malunga nokuba yintoni efunwa yinkampani, imbali yayo, ifilosofi, ubuntu kunye namanqaku aphambili. Ukuba kukho nawuphi na umahluko obonakalayo okwenza ukuba ugqame kwabo bakhuphisana nabo ngokuthe ngqo, kuya kufuneka uthathe ithuba kwaye ulunike ukubaluleka.

Eminye yemigaqo esisiseko ukuba uyilo lwelogo elungileyo kufuneka ihlangane kukuba, ukongeza yiba ngummeli we-brand, yiba lula kunye nentsusa. Ukuthobela le mithetho-siseko kuya kwenza kube lula kuluntu ukukhumbula, ukuba iya kuhlala ixesha elide kwaye iya kuba yimfuneko kwaye iqhelane nayo nayiphi na indlela osebenza ngayo.

Iindidi zeelogo

Namhlanje, kwihlabathi lobugcisa begraphic, iilogo zinokuhlelwa ngokwamaqela amane awohlukeneyo; iilogo, ii-isotypes, ii-imagotypes kunye ne-isologos. Kwimeko apho umntu akakacaci malunga nomahluko phakathi kwabo bonke, siya kucacisa ngezantsi ukuba nganye iqulathe ntoni.

Iimpawu

ilogo kagoogle

Ilogo yiyona Iqulunqwe kuphela ngochwethezo okanye iziqulatho zamagama. Ngokusebenzisa olu hlobo lobutyebi, wenza ukuba ukukhulelwa kwakho kuphakame kakhulu kwaye kube lula ukukhumbula. Ezinye zeempawu ezaziwa kakhulu kuthi sonke yiCoca Cola okanye uGoogle.

isotypes

i-apile logo

Kule meko, sibhekisa kumzobo okanye kwigraphic element yophawu. Ngamanye amazwi, umfanekiso omele uphawu lwefashoni kwaye ukhunjulwe ngabaphulaphuli abahlukeneyo abajongene nayo. Gxininisa ukuba ii-isotypes zenziwe ngomfanekiso kuphela, akukho mbhalo uvelayo. Imeko ecacileyo yolu hlobo lwe logo yile ye-Apple kunye ne-apula yayo eyaziwayo.

Ukusebenzisa olu hlobo lweelogo, kufuneka yenza uphando olubanzi hayi kuphela uphawu oza kusebenza ngalo, kodwa lwezalathiso yezinye isotypes ezinxulumene zombini kwicandelo lethu nangaphandle kwalo.

Imagotype

i-chanel-logo

Xa sidibanisa ilogo kunye ne-isotype isinika i-imagotype njengesiphumo. Uninzi lwethu luqhele ukuzibona, kodwa asilazi igama elichanekileyo lokubhekisa kuzo. Ke ngoko, i-imagotype lumanyano phakathi kwesimboli kunye nesicatshulwa.

zombini izinto, Zisebenza njengejelo lonxibelelwano phakathi kophawu kunye nabasebenzisi.. Siyakukhumbuza ukuba olu hlobo lwe logo lunokusebenza kunye nezinto zombini kunye okanye ngokwahlukeneyo. Ezinye zeempawu ezidumileyo yiCarrefour, Converse okanye iChanel.

uphawu lwestarbucks

Njengakwimeko yangaphambili, a i-isologo yenziwe ngumfanekiso kunye nokubhaliweyo, kodwa kulo mzekelo abanako ukwahlulwa, basebenza kunye. Ngamanye amazwi, i-isotype kunye ne-logo zihlala.

Olu hlobo lweelogo zezona ziqhelekileyo xa uyila uphawu lophawu, kodwa zisebenza ngokuchanekileyo ukusahlula kukhuphiswano lwethu oluthe ngqo. Umzekelo we-isologist nguBurger King okanye i-Starbucks.

Ukukhetha ukuba loluphi uhlobo lwelogo olulungele ibhrendi yakho Kuya kufuneka ulinganise zonke iinketho, ucace malunga nalapho iza kuveliswa kwakhona, ubungakanani, njl. Zininzi iibrendi zefashoni ezilandela umkhwa wokukhetha i-isotype yokunxibelelana, kodwa le ndlela ayinakuba luncedo kwiprojekthi yakho. Ungalibali ukunikela ingqalelo ekufundekeni koyilo lwakho.

Uyenza njani ilogo yempahla yempahla

fashion nike uphawu

Inyathelo lokuqala kunye nelinye lawona abalulekileyo ukwenza uyilo lwelogo ngokwesicelo, yi isigaba sophando kunye nokukhangela iireferensi. Akukho fomyula yomlingo eyenza uphawu olugqibeleleyo kumcimbi wemizuzwana.

Kuya kufuneka cinga malunga nento ebuzwa yi-brand kuwe kunye noko kufunwa ngabaphulaphuli ekujoliswe kubo. Kuya kufuneka uzame ukuqonda kwaye ucinge ukuba uphawu kufuneka lubonwe njani. Xa ufika phantsi emsebenzini, qwalasela imiba ebalulekileyo njengokufaneleka, ukulungelelaniswa, ukuvelisa, impembelelo ebonakalayo kwaye, ngaphezu kwayo yonke into, ukuba ibe yinto engapheliyo kwaye iyingqayizivele.

Xa ugqibile isigaba sokuqala sophando, isigaba sesibini siya kuqala, apho i inkqubo yoyilo ngoncedo lwemizobo. Njengoko sihlala sikuxelela, akufuneki ukuba wazi ukuba uzoba njani njengekhubalo ngokwenza umzobo okhawulezayo ngokukhomba kunye. ukwenza kucace zombini isimbo kunye neefom ofuna ukusebenza ngayo ngokugqibeleleyo.

Sukuwugcina umzobo wokuqala owenzayo, zama, ugcwalise onke amaphepha emizobo kwaye xa unokumbalwa Phawula iingcamango othanda kakhulu, zijoyine, zilahle kwaye ufumane uyilo olungcono kakhulu.

Nje ukuba unomzobo ogqibeleleyo welogo yempahla yakho, injalo Lixesha lokuba ucinge ukuba ngokwenene idlulisela umyalezo we-brand, ukuba ungowokuqala, awuphelelwa lixesha, uyafundeka, njl.. Ukuba impendulo kuyo yonke imibuzo ozibuza yona ngu-ewe, lixesha lokuyithatha kwikhompyuter kwaye uyibuyisele ebomini usebenzisa inkqubo yoyilo oyithembayo.

Imizekelo yezazisi zebhrendi

Ukuyila ilogo yefashoni kuthetha ukujolisa kubaphulaphuli abafanelekileyo, abaya kuba ngumboniso wakho ebomini usebenzisa iimpahla zakho kunye nezixhobo. Okulandelayo uya kuba nakho ukufumana imizekelo yeelogo zeempawu ezaziwayo-kakuhle zokukunceda kwaye zikukhuthaze.

ilouis vuitton

I-logo ye-louis vuitton

Dior

dior-logo

Giorgio Armani

Giorgio Armani

Miu Miu

Miu Miu

North Face

North Face

IVersace

IVersace

Zara

uphawu lwezara

Tsala kunye nebhere

Tsala kunye nebhere

Chanel

Chanel

Moschino

Moschino

KaLevi

KaLevi

IStradivarius

IStradivarius

Njengoko besikucebisile ngaphambili, funda ukuba ngubani ibhrendi yakho kwaye uzame ukufumana into ebameleyo njengophawu lwefashoni. Kufuneka ucace malunga nale miba ngaphambi kokuba uqalise ukuyila ukwenza inkqubo ibe lula. Funda ukhuphiswano, kwaye uzenze uqaphele phakathi kwazo zonke iibrendi ezikwimarike.


Umxholo wenqaku uyabambelela kwimigaqo yethu imigaqo yokuziphatha yokuhlela. Ukuxela impazamo cofa apha.

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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
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  3. Umthetho: Imvume yakho
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