Kuthekani ukuba i-euro ezi-5, kuthekani ukuba i-500, kuthekani ukuba i-5000... Ewe, kholwa okanye hayi, amanani esisandula ukuwathetha awazange abe ngamabona-ndenzile, ukuba ujonga ukuba ilogo ixabisa kangakanani na uya kufumana izindululo ezininzi. , ezinye zingcono epokothweni yakho kwaye ezinye zingcono kubuntu bophawu lwakho.
Kwaye kukuba ixabiso lelogo ngubani oza kumisela ukuba ngumyili wegraphic owenzayo, okanye iarhente. Kwaye akusayi kufana nokuba ubuze umntu ongenambali okanye owaziwa ngokuba ngowongamileyo kuyilo. Amaxabiso azo achasene ngokupheleleyo. Kodwa makhe sithethe ngexabiso.
ingaba ilogo ixabisa malini
Akukho mpendulo ingqalileyo nelula kulo mbuzo. Ukwazi ukuba zingakanani iindleko zelogo kuxhomekeke ekumiseleni ukuba ngowuphi umntu okanye i-arhente oyithuma kuyo.
Ngokubanzi, uphawu olulula, olunganiki ngxaki kwaye olukhawulezayo, olwenziwe ngumyili oyaziyo into ayenzayo, ingakubiza phakathi kwe-300 kunye ne-1200 yee-euro. Ewe, loo mali. Ukuba bacela okuncinci, kuyinto eqhelekileyo ukuba basebenzise ubugcisa bekliphu kwiibhanki zemifanekiso kwaye usemngciphekweni wokuba umntu ovela kukhuphiswano lwakho unezinto ezifanayo nezakho, okanye kukho iinkampani kwelinye icandelo ezifana nawe. Kwaye oko kuthetha ukuba abasebenzisi banokungaqapheli ibhrendi yakho, eyona nto uyikhangelayo ngelogo.
Kodwa ngaba yiloo nto ngokwenene ebiza ixabiso le-logo? Hayi ncma. Kukho izinto ezininzi apho ilogo inokukubiza kakhulu ngaphezulu. Umzekelo:
Ngaba unayo ilogo yePepsi engqondweni? Wayitshintsha ngo-2008 kwaye umbhali ngumyili we-Arnell Group. Ewe, uyazi ukuba loo logo ixabisa isigidi seerandi.
Ngokuqinisekileyo ukuba siyakuxelela malunga nezikhululo zegesi zeBP, ilogo yazo iya kuthi qatha engqondweni. Into onokuthi uyazi ngale nto kukuba kwafuneka bahlawule i-211 yezigidi zeedola ukuze umyili enze.
Kwaye uGoogle? Yi logo entle, akunjalo? Intle njengenyani leyo ixabisa i-0 yeedola. Kunjalo, utyalo-mali oluye lwaba ngaphezu kwengeniso.
Kodwa khawume, kuthekani ngoNike? Uyazi ukuba luphawu olunamandla kakhulu, oluneminyaka emininzi… Kwaye uphawu lwayo, olukhethekileyo, Yabaxabisa i-$35 kuphela.
Njengoko ubona, kukho amaxabiso amaninzi abanokunika wona. Kwaye akuthethi ukuba eyona iphantsi imbi kakhulu, okanye eyona ibiza kakhulu yeyona ilungileyo. Konke kuxhomekeke kubuchule bomyili kunye nezinye izinto ukuze oku kuphumelele.
Kodwa kugxilwe kubungakanani beendleko zelogo, njengoko besitshilo ngaphambili, kukho izinto eziya kugqiba ixabiso layo. Siza kukucacisela ngezantsi.
Yintoni ephembelela xa ixabiso le logo
Ngoku kunokwenzeka ukuba ukuba awungomyili, usenokucinga ukuba yinkcitho eninzi kakhulu ngenxa yelogito engento. Ukuba umzala wakho, umtshana wakho, umntakwenu okanye wenze loo nto... Kwaye ngamazwi omyili: "Ukuba ubona kulula, yenze ngokwakho". Makhe sibone ukuba uyakwazi ukudibanisa ubuntu bophawu lwakho kulo mfanekiso kwaye uhamba ngokwephepha lakho, ibhlog yakho, iinethiwekhi zakho zentlalo, ukupakishwa kwakho ...). Kwaye ngaphezulu koko, ukuba abasebenzisi bayakubona kwaye bahluke ».
Ukwenza uphawu, njengokwenza incwadi, okanye ikhabhinethi yomthi, akulula. Awubahlawuli abantu ngalo mzobo, waloo ncwadi okanye loo mpahla; ubahlawula ngenxa yokuba batyale ixesha labo, imali yabo nobomi babo ekufundeni ukuba benze njengoko bakwenzileyo kuwe. Yiloo nto ke esingaze siyikhumbule.
Oko kuthethiweyo, kuxhomekeke kwintoni ukuba ilogo ixabisa i-euro ezi-5, i-500 okanye i-5000? Ewe, ukusuka kokulandelayo:
ukusuka kumyili
Ngaphambi kokuba sikuxelele oko akufani nokuodola ilogo kumntu ongaziwayo ngokupheleleyo okanye kumntu onezigidi zabalandeli kwaye loo msebenzi uphuma kuye phantse konke ukuqhwanyaza kwamehlo akhe.
I-cache yabo bantu babini yahluke ngokupheleleyo. Ngaba oko kuthetha ukuba lowo unabalandeli abaninzi uya kuba ngcono? Akunjalo ngokwenene, kuba kunokwenzeka ukuba umntu wasemzini wenza izinto ezintle kunye nezokuqala ukuba ngumcimbi wexesha ukuba kwinqanaba elifanayo nelinye (okanye ude woyise).
Kodwa oku kunempembelelo kwixabiso abaya kukubuza lona. Umntu oqalayo akakwazi ukukucela i-euro ezingama-5000 kwilogo, ngenxa yokuba akukho bani uza kuzihlawula; kwaye umntu ozinikeleyo unokubona ukuba nge-5000 euro akaphakamisi umnwe.
Uphando
Enye into ephembelela iindleko zelogo uphando olwenziwa ngumyili phambi kokuba aqalise ukuyila. Sikucacisela yona:
Khawucinge ukuba unabayili ababini, omnye ongaziwayo kwaye omnye onamava amakhulu. Ubabuza into enye bobabini kwaye kuvele ukuba umntu ongamaziyo uyakubuza ukuba ungaya enkampanini ukudibana naye, kwaye uchaze imvelaphi yayo, into ofuna ukuyihambisa ngeemveliso okanye iinkonzo zakho kwaye ubone okokuqala ukuba inkampani yakho injani. Kwakhona, jonga kwishishini, khangela iintlobo zeelogo, kwaye uchithe iveki okanye ngaphezulu uphando ngayo yonke into.
abona banamava ithatha idatha omxelele yona kwaye ikuxelela ukuba ngexesha le-x uza kuba nelogo. Akusekho unxibelelwano.
Xa umntu ethatha ingxaki yokutyala ixesha lokuphanda yonke into enxulumene ne-brand okanye inkampani ngaphambi kokuqhubeka nenkqubo yokuhlela, bachitha ixesha elininzi. Mhlawumbi umntu wasemzini kufuneka atyale iiyure ezingama-50 kuba efuna ukwenza umsebenzi olungileyo. Abanamava baya kuyenza kwiiyure ezi-5.
Kwaye hayi, akuthethi ukuba njengoko enamava uyenza ngokukhawuleza, kodwa wenza nje uphawu acinga ukuba yile nto uyifunayo kwaye yiloo nto. Kodwa ngaphandle kokuqaphela ukuba kukho izinto ezinokuthi zifane nezinye, okanye ezingahambelaniyo nondoqo wophawu.
Uyawuqonda umahluko? Ukuba babandakanyeka bachitha ixesha elininzi, kwaye abanakubiza mali encinci kuba ixesha labo yimali.
Uphengululo
Ngokuqhelekileyo, uhlaziyo oluza kwenziwa kwilogo luchazwe kwikhontrakthi esayiniweyo. Y badla ngokuba phakathi ko-5 no-10. Kodwa ngaphaya kwezo, kunokwenzeka ukuba umyili asebenzise i-plus kwi-invoyisi yokugqibela.
Iingcali ezincinci zihlala zinika uhlengahlengiso lwasimahla ngelixa abanamava ngamanye amaxesha bavumela kuphela ukuguqulwa kwe-2 kwaye abanye kufuneka bahlawulwe.
Ukusetyenziswa kwelogo
Enye ingongoma ebalulekileyo enokunyusa ixabiso le logo kukusetyenziswa okuza kunikwa kuyo. Ukuba nje ibhlog abayi kubuza into eninzi. Nokuba yewebhusayithi. Kodwa ukuba kungenxa yophawu lwamazwe ngamazwe olwaziwayo, olungenakho ubukho be-intanethi kuphela kodwa kunye ne-intanethi, engasebenzisi kuphela uphawu kwinkampani yayo kodwa nakwiimveliso zayo, iinkonzo, umfanekiso... ke elo xabiso lelogo liyenyuka.
Ixesha lokuzisa
Ingxamisekile? Ingaba uxhinile? Ungalinda? Ngokwesiqhelo abaqulunqi abahlali bengenzi nto kwaye banomsebenzi ocwangcisiweyo, kodwa ukuba unomnqweno, ke kufuneka uhlawule i-plus ngokushiya imisebenzi kwaye ubambe eyakho ngaphambili (nangona ifike kamva).
Ifomathi
Ekugqibeleni, sinefomathi. Ukuba ikwi-intanethi kuphela kwaye akufuneki uprinte nantoni na, kwaye awudingi iifomati ezahlukeneyo, ilogo kufuneka ibize ngaphantsi xa uodola ngokupheleleyo (ubukho be-intanethi kunye ne-intanethi okanye kunye nemibono).
Ngaba sele icacile kuwe ngoku ukuba i-logo ixabisa malini?