Los Iimpawu zebrendi ziyavela Njengokuba ixesha lihamba, nokuba lithe lincinci, baphinde babambe kancinci apha naphaya ukuze bahlale benolwazi. Singathatha umzekelo weNike, ethi nangona ibiyiloo logo efanayo kumashumi eminyaka akutshanje, inayo ukulungiswa kakuhle kwesitayile esingakumbi. Ukusukela ukuba umgca wayo ojijekileyo olula uwele isicatshulwa sophawu, kude kube namhlanje, ukuba naloo mgca ugobileyo sinokuchonga nganye yeemveliso eziziswa yinkampani kwintengiso.
Umxholo wokuyilwa ngokutsha kophawu lweAdidas olusungulwe ngumyili ogama lingu Oguzhan Oçalan, Ungayibona kule posi ukuze ujonge utshintsho olusemgangathweni olunikezwe ngokusetyenziswa kwemivalo yaso emithathu okanye imigca, Ukuya ngokuthe nkqo kubo bonke ubungakanani obufanayo, apho ngokungathandabuzekiyo inokunika enye inkangeleko kunye nokuziva, njengoko ubona kwimizekelo enikiweyo yokuba uphawu luyakuba yintoni ngolu luyilo lutsha lwe logo yalo ethandwayo.
OcalanUyilo olusekwe eFrankfurt, ligqibe kwelokuba ukusetyenziswa kweelogo ezahlukeneyo kuhlobo ngalunye lwe "Ad-brand" zeAdidas inokudideka kubathengi kunye nokumakisha iqhinga elinokukhokelela kwilahleko zoqoqosho.
Ukwenza umanyano ngakumbi kuphawu, umyili unikezela Isisombululo kwilogo eyenziwe ngokutsha "yemigca emithathu ethe nkqo" enokusetyenziselwa zonke iimveliso zeAdidas kumaqonga abo okuthengisa.
Ungayibona imizekelo eliqela yokuba le logo intsha yeAdidas inokuba njani, ethe yasetyenziswa kwiimveliso ezahlukeneyo nakwiivenkile. Ukuma nkqo ngokupheleleyo, masithi kuya kufuneka sikhatshwe ixesha elide kwisicatshulwa esinye seAdidas, ukuze uluntu oluqhelekileyo ludibanise olu tshintshonjengoko iyodwa, inokubangela ngokulula ukudideka. Ubuncinci kubonakala ngathi lutshintsho oluhle kakhulu, ukusuka kwidayalonal yemigca ukuya emi nkqo kuyo.
Ucinga ntoni ngolu tshintsho lwelogo? Ngaba unethemba? Ngaba iya kudala ukudideka? Ngaba lutshintsho olukhulu kutshintsho lophawu oludumileyo?