Sazi iPantone kakuhle nelo ziko elinikezelwe kumbala kwaye unyaka nonyaka usizisela ukuba yintoni eya kuba yimibala eya kuba ngumthombo wokhuthazo kuluhlu olubanzi lwamacandelo ahlukeneyo ahambelana nobugcisa. Sithetha ngefashoni, ukufota, uyilo kunye nezinye ezininzi ...
I-United Way, yephulo layo elitsha, idibene ne-Pantone Colour Institute phuhlisa umbala wePalone omnye ebeka indlela yokwenza intlupheko ebonakalayo, ubuhlwempu, ubundlobongela basekhaya, impilo yengqondo kunye nokuba yedwa eluntwini. Iingxaki zinxibelelene ngokusondeleyo ne-capitalist world esihlala kuyo.
Ngenxa yoku badala umbala ndibize ngokuba "Akuthandeki", njengale ithoni ayinakuhoywa. NguLaurie Pressman, usekela-mongameli wePantone Colour Institute, othi lo mbala ngokukhawuleza uthabathela ingqalelo nabani na ngokukhanya okumibalabala okuhambisa ubushushu namandla.
Kwaye ukuba sithetha ukuba i-logo ye-United Way yenziwe ngomhla wayo ngu-Saul Bass, umyili owaziwayo kunye nodumileyo, Siyaqonda ukuba kuninzi okungasemva kwezinto ezinokubonwa ekuqaleni. Umbono osemva kwephulo le-United Way ngu ukutsala umdla wabantu ngombala ocacileyo ocacileyo, edityaniswe nebali elithi "lifihliwe" kwaye libalaselisa iingxaki zemihla ngemihla.
Kukwanjalo UMalika Favre ojoyine eli phulo ngothotho lwemifanekiso thatha ezo njongo zokwenza iingxaki ezibonakalayo zakhe nawuphina umntu esinokudibana naye esitratweni kwaye singenakuze sizihoye. Njengoko ubona, ezinye zazo zinxibelelana ngokumangalisayo kwaye zidlulisela ezo ngxaki.
Ixesha ledinga elingagqibekanga ivakaliswe yiloo thoni 'Engathandekiyo'. I-United Way isebenza kunye ne-brand brand yaseCanada Peace Collective ukwenza uthotho lwezinto 'ezingathandekiyo' kuye nabani na ukuba athenge ukuxhasa iphulo.