Ilogo ye-UPS: Intsingiselo kunye neMbali

UPS Venice

UPS eVenice

Iinkampani zeCourier kunye nepasile bezisoloko zineenguqu ezininzi kunye nemingcipheko. Ukususela ekusekweni kwayo bebeziqhelanisa notshintsho, ngakumbi ukuba kunokwenzeka, kula maxesha. Xa lonke ixesha ledijithali lafika, apho iileta zayekwa ukuthunyelwa, kwakubonakala ngathi ezi nkonzo zaziza kuphela. Ayikho enye into engaphaya kwinyani, Zininzi izinto ezithengwayo kwi-intanethi kunye neenkampani eziziqhelanisa nayo. Ilogo ye-UPS ibonisa olo tshintsho ukusuka ekuqaleni kwayo ngo-1907.

Kwaye kukuba inkampani yazalwa phakathi kwabahlobo ababini, ngaphandle kwalo naluphi na uhlobo lomfanekiso wenkampani okanye isilogeni sokuthengisa sophawu. Le nkampani yadityaniswa nenye evela kwidolophu yaseSeattle eWashignton. Kulapho basuka ekubeni yiNkampani yoMthunywa waseMelika ukuya ekubeni ngabaRhwebi bePasile yokuhanjiswa ngokuzinikela kwabo okukodwa ekuhambiseni iipakethe zokutya.

Kulapho bathenga khona imoto yabo yokuqala, a imodeli ye-ford t iguqulelwe kwimiyalezo. Kwaye wajoyina uCharles Soderstrom, ocebisa ukupenda i-vans brown (ukwenza uthuli lungabonakali), apho i-logo ye-UPS iqala ukubonakala, ngo-1916.

Ilogo yokuqala ye-UPS

Ilogo yeUPS

Imbali yeepasile iqala ngokunxulunyaniswa nento njengesiqhelo njengokuziswa kwemiyalezo ziintaka.. Kwimeko ye-UPS, sinokubona uphawu lwayo olumelwe yi-Imperial Eagle enephakheji ephakathi ebanjwe ngamazipho. Kwiphakheji emelwe, isilogeni "Ngokuqinisekileyo. Ukukhawuleza. Ngokuqinisekileyo". Ukugxininisa ukhuseleko olunikezelwa yinkampani yakho ekuhanjisweni kwephakheji. Into esengqiqweni ngelo xesha ukuba ufuna ukuzuza ukuzithemba kubathengi abatsha.

Ilogo inombala omdaka ukuze itshatise iiveni phantsi koMkhozi omnyama kunye nephakheji emhlophe. Le logo yakhethwa phambi kokudityaniswa nenkampani imbangi kwaye yahlala ukusuka 1916 de 1937, apho yatshintsha logo UPS ngokupheleleyo.

Ilogo ye-UPS, ngokupheleleyo

ILogo yokuqala ye-UPS

Service Parcel Service (Iyunithi yenkonzo yeParcel, iguqulelwe ngokoqobo) ibonakala okokuqala ibonakaliswe kwilogo ngo-1937, ithatha ukuguqulwa kwayo kokuqala okukhulu. Ayikokubandakanywa kwe-acronym ye-UPS kuphela, kodwa kwakhona yongeza umbala wegolide kuyo yonke ifonti. Ukongeza imigca emdaka, ukulinganisa ubukhulu kunye nokuqaqamba.

Ikhaka belinokuguqulwa okuncinci, ukushiya i-flat ephezulu kunye nokususa umgca omhlophe ojikelezayo. Bongeze umthunzi omdaka kunye notshintsho lomgca wethegi othi "Inkqubo yokuhanjiswa kweeVenkile ezisemgangathweni." Isalathiso esicacileyo kwinkampani eyayiqala ukudibanisa kwimarike kwaye ifuna ukuhlawulelwa kweenkampani ezinkulu. Ukongeza, usuku lokudalwa kwenkampani luvela "Ukususela ngo-1902". Into ebonwayo kwilogo kodwa asiqondi ukuba kutheni, kuba yaqalwa ngo-1907.

Utshintsho olutsha olukhulu

paul rand logo

Phantse iminyaka engama-25 kamva, i-UPS yaphinda yatshintsha uphawu lwayo lwaba yinto elula.. Ibonakaliswa kuphela yimigca emnyama emnyama kunye nombhalo okhanyayo weBold UPS. Ukongeza, bongeze uphawu lokuthengisa okokuqala.

Esi simboli sahlulwe sibe ngamacandelo amabini, kwelinye kwaye inika ukuqhubekeka kweyangaphambili, ikhaka apho livale oonobumba UPS.. Kwaye kwelinye icala, phezulu kwe logo, ibhokisi yesipho enesaphetha. Oku akuzange kuthandwe kuwo onke amacandelo enkampani, kuba yayinxibelelanisa kakhulu nohlobo oluthile lwepasile kwinkampani. Ukongeza, ukuxuba ikhaka lemveli kunye nephakheji 'entle' akuzange kubonakale kulula kakhulu. UPaul Rand, umbhali wolu yilo, wayithethelela ngelo xesha ngolu hlobo lulandelayo:

Isiqalelo se-bowtie yayikuphela kwendlela ubume obuxande obunokwenziwa ngayo ukumela ipakethe, kwaye yayilula kwaye ibonwa kwangoko umkhondo wegraphic kwinto eyenziwe yinkampani.

IRand nayo iya phambili, ithethelela uphawu lwayo ngemibuzo awayeyibuza nakubani na, kungekhona nje iingcali zoyilo. Kwaye kukuba wabuza intombi yakhe, eyaphendula yathi: "Sisipho utata." Kuye oku kwakungaphezulu kokwaneleyo, kuba wavakalisa oko wayefuna ukukuzuza. Ukongeza ekwenzeni i-logo ehlekisayo, into awayefuna ukuyizuza kuba yayibonakala ngathi yinjongo yokuyilandela.

Ihlaziyiwe kunye nelogo

Ilogo yeUPS 2004

Emva kotshintsho olunjalo, i-UPS ibuyele kwindlela eyasekwa kwiminyaka emininzi ngaphambili kunye nelogo yayo. Ngoku ngendlela ehlaziyiweyo nephucukileyo, ngo-2003 waphinda wabeka umbala wegolide njengeyona nto iphambili. Oonobumba begolide, shading kunye nenyani ngakumbi, ngenxa yamathuba oyilo kule minyaka imilo egobileyo. Ukongeza, ukukwazi ukulinganisa isakhiwo ebesenza isipho sikaPaul Rand ngaphambili, babeka ithebhu egquma inxalenye yangaphakathi yelogo.

Igolide yolu simboli ine-gradient yakudala kakhulu, elinganisa i-3D kwaye yayenza yanomtsalane kushicilelo kunye neelebhile. Le logo yahlala de kwango-2014, kodwa ukulungiswa kwayo kwakhona akusekho ngokukhawuleza, kunokuba kuqhubekeke ukuba yintoni le logo.

iguqulwe ngokwedijithali

Ilogo yeUPS

I-logo ye-UPS yangoku yenziwe ngo-2014. Utshintsho, njengoko kunokubonwa, aluhambi ngaphaya kokukhupha umthamo, ukuphelisa izithunzi kunye ne-gradients kumbala wegolide. Oku kwenziwa ngenxa yesizathu esilula sokuba siye saphawula ngamanye amanqaku amaninzi kwi-Creativos, apho sithetha ngohlengahlengiso lwezinye iinkampani. Kwaye kunjalo ukuyiqhelanisa kwindawo yedijithali kunye neenethiwekhi zentlalo, iinkampani ezininzi ngakumbi zilungelelanisa umfanekiso wazo kumgca osicaba.

Ukukhetha nto ngaphandle kwemibala emibini ecaba kunye nelula. Kwakhona, njengoko sibona, i-kerning phakathi kwabalinganiswa kunye nemida yekhaka itshintshiwe, inika umoya ongakumbi kwicala ngalinye. Oku kwenziwa ukufumana ukufundeka ngcono xa uguqulela kwimilinganiselo emincinci ukuyilungelelanisa, umzekelo, kwifavicon yewebhu okanye umfanekiso weprofayile yenethiwekhi yoluntu.

Le yinto engazange ithathelwe ngqalelo ngaphambili., ekubeni umfanekiso wawuza kumelwa, ngokuqhelekileyo, ngomlinganiselo omkhulu. Kodwa uyilo kuye kwafuneka luziqhelanise nezi ndawo zintsha ukuze uqhubeke nokwenza ingqiqo.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
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